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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
How many sales letters have you read, or webinars have you been on, or seminars have you attended where the “guru” says…
“It’s not your fault.”
“You were ripped off… it’s not your fault.”
“The government is out to get you… it’s not your fault.”
“You were taught the wrong marketing strategies… it’s not your fault.”
And maybe they’re correct.
Maybe, it wasn’t really your fault at all.
But that’s a terrible way to look at things.
Because what’s the alternative?
You blame your lack of clients or success on some outside event, person, or group of people?
Where does that get you?
Absolutely nowhere.
Blaming keeps you stuck. Going nowhere.
The Aussie Hermit knows because I used to blame all the time.
I remember a few years back when I was struggling, I read this personal development quote that made me super angry.
It went like this:
“Wherever you are in your business right now, that’s exactly where you want to be.”
And the first time I read that I thought…
“Are you serious? I’ve got no clients. I’m about to get kicked out of my apartment. The bills are late. And you’re telling me this is where I want to be? BS!”
It was a bitter pill I didn’t want to swallow.
And so I rejected it.
But you know what?
That mentality kept me in the same spot.
So believing gurus when they say “it’s not your fault” might feel nice.
But it leaves you in the same spot. Stuck.
Forever blaming. Forever struggling.
That’s why I prefer to look at it the other way…
For me, I say it is your fault.
Everything is your fault.
Meaning…
If you’re not where you want to be in your business right now…
Or if you’re struggling to get clients…
Or if you’re not at the level of success you desire…
It’s your fault.
And, at first, that sounds like a bitter pill to swallow.
But at least that gives you control over your business.
It's a basic concept.
But when you think about it, is quite profound.
And it had a huge effect on me when I learned it reading Jack Canfield’s best seller, “The Success Principles.”
In the very first chapter, he teaches that everything that happens to you is your fault.
And you need to take 100% responsibility for that.
At the time it was revolutionary for me.
Here’s why:
When you acknowledge that anything and everything that happens to you is really your fault, then you have the power to change it.
And if you have the power to change it, you can create any result you want in your business or life.
Webinar not converting? It’s your fault. Own it.
And when you do, you realise you have the control to make it convert.
Constantly attracting customers with no money? It’s your fault. Own it.
And when you do, you realise you have the control to bringing higher quality leads.
Social posts not getting responses? It’s your fault. Own it.
And when you do, you realise you have the control to create posts that do get a response.
Etc.
Point is…
To blame. To reject responsibility… Is to surrender control.
But to take 100% responsibility for everything that happens to you, is to gain control.
Is to ensure you have the power to get the results you’re looking for in your life and business.
Something to think about.
With that being said…
If you’re ready to take control of your business and are looking for a proven way to get clients, then maybe The Aussie Hermit can help?
I have a program called, “The 15 Minute Client.”
And it shows you how to get a consistent flow of quality clients applying to work with you with just one quick email each day.
Along with that, I teach you how to build your list with quality leads on autopilot.
That way, you don’t have to worry about any of the other organic strategies that take up all your time.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A while back The Aussie Hermit was reading a great business book called, "ReWork."
It’s by the guys who created Basecamp (previously 37 Signals).
And, while I liked pretty much the whole book (I’ve read it multiple times).
There was one chapter entitled, "Focus on what won’t change," that really struck a chord.
Here some of that chapter below with my comments to follow:
====
"A lot of companies focus on the next big thing.
They latch on to what’s hot and new.
They follow the latest trends and technology.
That’s a fool’s path.
You start focusing on fashion instead of substance.
You start paying attention to things that are constantly changing instead of things that last.
The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now.
Those are the things you should invest in."
=====
Great advice.
And the reason why this struck a chord is because this is exactly how I used to run my coaching business.
I was always focused on the latest marketing fad or guru funnel.
Whether it was figuring out the best "button colour" on my landing pages…
Or what type of "tripwire funnel" I needed to have…
Or what the best "split test" feature was…
Or what the best "interest audience" is to use in my ads…
+hundreds of others.
And the problem with that was…
One week my tactic would work, and then next it didn’t.
This then led me onto more fads that never gave me consistent results.
It was a fool's path.
So much so, after years of effort, I had virtually nothing to show for it.
Just a lot of debt and a lot of frustration.
Which is why The Aussie Hermit is passionate about this subject.
I see a lot of Coaches make the same mistakes I was.
And so one of the core messages I try to drill into you in my daily emails is to stay away from the bright shiny marketing tactics.
Sure, they’re sexy.
Sure, they’re exciting.
But they’re always changing.
And so they rarely pay off.
However, what does pay off is what doesn’t change.
What does pay off is what has worked in the past and will work in the future.
What does pay off are the stalwarts.
The evergreen strategies.
The "oh I’ve already heard of that before" approaches.
That’s what I look for now.
And while I know they may not be sexy.
They may not be as exciting as the latest guru fad, I know they’ll continue to work for years to come.
A great example of this is email.
People rarely give email the time of day.
It’s not spoken about on social media.
It’s not promoted in guru ads.
It’s not exciting.
It’s "old news."
And that’s why I like it.
It’s been here from the beginning of the Internet, and most likely, it’ll be here until the end of it.
(Unless, of course, the Rothschild’s figure out a way for us to "telepathically communicate" using the nano chips they’ve put in these Covid Vaccines.
Wut?)
And that means you can feel secure knowing you’re building your business around a client-attraction method that won’t change.
Which also means you can spend less time keeping up with the latest guru fad, and more time working with clients.
With that being said…
This is exactly how I’ve built my 15 Minute Client program.
In fact, if you were to come back in 20 years from now, everything inside would still be relevant and you’d still be able to get clients from it.
The reason?
Because everything inside is based on principles and strategies that will stand the test of time:
Step 1) Create an irresistible offer your market desperately needs…
Step 2) Advertise a lead magnet that brings in quality leads onto your list, and…
Step 3) Send that list one email each day that demonstrates your expertise, and has a call to action to work with you.
Again, it’s not sexy.
But it’s simple, and will continue to work for years to come.
If you like the sound of building your business off a strategy that doesn’t change, then put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>