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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The upcoming crash to rival 1929?

19 Oct 2021
Posted in ,

Over the last 12 months, The Aussie Hermit has been doing a lot more research on the economy.

The reason?

Well, I had an inkling for a while that all was not what it seemed – in a bad way.

And so, I wanted to dig in and find out if my suspicions were correct.

Unfortunately, I think they are.

Now, before I go on, I should say…

Don’t take financial advice from me.

Seriously.

I’m just a Hermit in a Man Cave who trawls through conspiracy theory forums.

With that being said…

I do believe we’re about to experience a crash of epic proportions.

Something that will rival 1929. If not beat it.

My reasoning?

When in history have we had this much debt?

When in history has a fiat currency survived such inflation?

When in history have the financial markets been so tied together?

Again, I’m not a financial expert.

So best to ignore everything I say.

But the reason I bring this up is 2-fold:

First, to get you to start thinking about what’s going on.

The situation we’re in is unprecedented.

Better to be prepared than not.

For example…

The money you have today is not going to be the same value it is in 12 months.

Heck, it’s not going to be the same value it is in 3 weeks.

Use that knowledge to your advantage before everyone else figures it out.

*cough* gold *cough* silver.

Also, supply chains are breaking – worldwide.

What happens when people can’t get food?

Did you see what they did when they couldn’t get toilet paper?

Again, use that knowledge to your advantage.

*cough* food *cough* supplies.

Second, be careful who you listen to.

For example, don’t listen to me for financial advice.

I’m just a Hermit in a Man Cave who trawls through conspiracy theory forums.

But I say that because I’ve been watching a lot of economic experts on TV who’ve made many predictions over the last 12 months that haven’t come true.

And what I’ve realised is, they haven’t come true a lot of the time because they’re lying.

They’re lying because they’re invested in certain stocks continuing to grow.

Or they’re invested in keeping the bubble afloat.

Hello, Jerome.

A good example of that is this well-known billionaire investor who has a lot of stock in China.

He continues to tell people how strong the Chinese economy is, even though their housing market is on the verge of collapse.

See: Evergrande.

Here’s what’s amazing though…

Even though these experts have been wrong over the past 12 months (and most of them a lot longer than that), people still continue to watch them and take their advice.

Why?

I believe there are 3 powerful reasons.

  1. They’re on TV

    For whatever reason, when you’re in the media (any media), people automatically assume you’re an authority on the subject.

    You instantly garner more attention. You garner more trust. And you’re able to persuade people a lot easier.
  2. They tell people what they want to hear

    When an expert goes on TV and says, “don’t worry, your stocks are fine, we’re not going to see a crash,” this makes people invested in stock feel good.

    In other words, their beliefs haven’t been challenged.

    And so they go about their day without making any changes.

    This is called confirmation bias.

    And it is a very dangerous human behaviour if you’re not aware of it.
  3. They tell people with conviction

    I’ve written about this before.

    But one of the most powerful ways to persuade people is simply being more certain than they are.

    Even Tony Robbins says “whoever is more certain in an argument wins”.

    And the reason why it’s so powerful is because most want to defer responsibility.

    They want others to lead.

    And they want to be able to blame someone else when something doesn’t work out.

    I.e. “The reason I lost my money was because ‘LMNOP Fund Manager’ promised this stock would go up,”…

    Or…

    “The reason why I’m not getting clients is because this guru ripped me off.”

    This makes people feel like it wasn’t their fault (even though it obviously is as it was ultimately decision).

    Point is: speaking with conviction is powerful.

Anyway…

Just a few things to think about when it comes to what’s going on.

How not to make decisions in your life and business you’ll regret.

And how to persuade others.

With that being said…

Probably the most secure way of keeping your business safe during this upcoming period of uncertainty is to have your own email list.

Because if Facebook and others go down with the economy, you still have the ability to get clients.

Of course, you need to make sure you have a good relationship with that list.

Otherwise, no matter how many emails you send it won’t do you any good.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside I show you how to build your list on autopilot, plus create a great relationship with that list by sending one daily email.

A daily email that also gets you clients, by the way.

Along with that, I teach you how to craft a high ticket offer your market feels silly saying no to.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Program content you never have to update

18 Oct 2021
Posted in

After my yesterday’s email warning about the dangers of relying on platforms you don’t control to get clients, Bev writes in with a danger of her own:

====

Hi Luke,

Sorry to hear you got caught up in this crazy-making change — but not surprised. I had the same thing happen to me with my product that depended on Google’s Keyword Tool for many years — until they changed it. It totally derailed me and just when I figured out how to get around it, they changed it again, and then again a year later.

Warm Regards,

Bev

====

This, again, is another great lesson for Coaches.

Be careful what you base your program around.

If it’s not your tool or platform, it could change at any moment.

For The Aussie Hermit, I have my “Autopilot List Launch” system. This is a Facebook advertising course that shows Coaches how to create a simple campaign that brings in quality leads on autopilot. And, if you’ve ever used Facebook ads, you know they regularly update their platform.

Not as much as what they did a few years ago.

But enough that you have to be smart about how you build your course.
Here’s what I mean:

I’ve found the best way to minimise the frustration of platforms you don’t control being updated, is to base your course/program on time tested principles. As opposed to fly-by-the-night tactics.

Facebook could change their platform 10x over and 90% of my content would still be relevant.

Navigating around the platform might change (and therefore, I’d have to update some of my videos), but the rest like:

—> Crafting an irresistible lead magnet…

—> Creating copy to promote that lead magnet…

—> Testing that copy/lead magnet…

—> Developing KPI’s…

—> Scaling… etc.

All those strategies I teach are evergreen.

They’ll work now and they’ll work 10 years from now. 

And it’s because they’re based on principles. Not tactics.

Principles last. Tactics don’t.

And if you want your programs to last, that’s how you want to build them, too.

With that being said…

My 15 Minute Client program is exactly the same.

Everything you learn inside on how to produce profitable emails fast will never go out of date. Even if email suddenly didn’t exist tomorrow, whatever platform replaced it you could use the same principles, and approaches and strategies to get clients from.

Oh, and the other good thing is…

When you do jump on board you also get access to The Aussie Hermit’s Autopilot List Launch system.

That way, you’ve got everything you need to attract quality leads and turn them into regular clients in just 15 minutes per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>