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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
True story:
Back in 2014, I wrote my first book.
And, it was a book on how to get clients with LinkedIn.
Specifically, LinkedIn groups.
The strategy was pretty cool too…
Basically, it was showed Coaches how to:
1) Grow their own huge LinkedIn group for free using a copy/paste script…
2) Cultivate that group, and…
3) Leverage it to get clients (one of the cool things about LinkedIn groups that a lot of people don’t know, is that you can send out one email/broadcast message to your group that goes right to their inbox each week. So it’s these weekly broadcast emails that you can promote whatever… a webinar, free strategy session etc. to get clients)
Anyway, the process was straightforward. It was simple. And most of all, it worked.
Also, it was how I built my own LinkedIn group of 18,000+ Coaches (which I still have today).
So I wrote a book about this whole approach.
Got it edited.
Got a forward from my mentor.
Planned out this huge launch.
The whole 9 yards.
Then, The Aussie Hermit kids you not, the day before the book was going to go live, LinkedIn change their whole platform. No longer could you grow groups the way I showed in the book.
I was shattered.
Literally 6 months worth of work went down the drain in an instant.
It was a catastrophic failure.
But the worst part?
The method I used to get clients was no longer effective. Sure, I could get prospects on the phone with my LinkedIn group – but I no longer had anything to sell. The only strategy I knew that worked was my LinkedIn strategy!
All my clients left me (as they could no longer grow their groups either).
And, my income dried up in an instant.
Scary.
And, it taught me a huge lesson…
Don’t rely on Facebook. Don’t rely on LinkedIn. Don’t rely on any one platform.
Why?
You don’t control it.
They can make changes at any moment (and often – they do).
How many people do you hear that get banned on Facebook ads, or get the “Google Slap” and their business dries up too?
A lot.
It’s just not a smart way to go.
So my advice is, use these platforms while you can, but never rely on them. Don’t base your whole business around them. Because one day, they probably won’t be there, or they may even kick you off.
My advice?
Build your own platform.
A platform you own.
A platform you control.
A platform you can get clients with no matter happens.
That platform?
An email list.
No one can take that platform from you.
Youtube can take your videos.
Apple can shutdown your iTunes account.
Some Facebook twerp can ban you for life.
But ain’t no one gonna be able to take your list.
It’s the ultimate security in business.
Learn from my mistake…
Build your list. Nurture your list. Back up your list.
Do that and you’ll sleep well at night knowing your ability to get clients is secure.
With that being said…
If you don’t know how to build your list, or nurture (AKA: email) that list, that’s where The Aussie Hermit comes in.
I have a program called The 15 Minute Client.
And it shows you how to:
- Craft a high ticket offer
- Build your list with paid ads
- Get that list on the phone – pre-sold – with one daily email, and…
- Close that pre-sold list with a simple sales script.
And like my old LinkedIn strategy, it’s very simple.
And very straightforward.
However, unlike my old LinkedIn strategy – The 15 Minute Client system still works, and will continue to work for many decades to come.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
There’s a great quote by Mark Twain, declared by some as “the father of American literature,” that goes like this:
“Don’t use a $5 word when a 50 cent word will do”
What does it mean?
Simple…
Don’t use a long/pretentious/complex word when a simpler, shorter, easier to understand word will do.
First, because the pretentious words make you look like an ass.
And second, because the simpler words are much easier for your reader to understand.
And when it’s easier to understand, the message within those words becomes more more clear.
More effective.
More impactful.
And more persuasive.
The same is true with your copy.
Many times when I critique a Coaches copy, all I’m doing is simplifying the language.
Either by saying the same thing in less words.
Or using shorter, easier to understand words.
And by doing so, I make their message much stronger.
Following are 2 recent examples where I did this with clients.
Example 1: Lead Magnet Critique
=====
Everything looks great, [Client Name].
One thing I think can be improved is the name of the lead magnet.
Currently it’s, “How to overcome the top 3 objections to sales for female coaches.” This sounds like it could be a video training. From experience running a lot of ads, this will increase lead costs.
To fix this, I would position it as a “script” (because that’s what it is). By doing this you make it feel more actionable/tangible/easier to use. This will reduce the lead costs.
Finally, I would shorten the name. I think you can say the same thing in less words.
For example…
I.e. The Female Coaches Objection Handling Script.
Or
The Objection Handling Script
Or
The 3X Objection Handling Script
=====
See what I did there?
I just took the same thing and made it easier to understand by reducing the words.
Let’s now look at this second example.
Another lead magnet critique.
And, for context, the name of the lead magnet was…
“5 Things You Could Be Ding in the Name of Health that Trigger Binge Eating”
Here we go…
Example 2: Lead Magnet Critique
=====
Title is a bit too long. It won’t fit in a FB ad.
Truncate to something like…
“5 Binge Eating Triggers that Cause a Downspiral”
=====
Simple, right?
So when you’re critiquing your headlines, your emails, your lead magnets, or landing pages, ask yourself…
How can I simplify this copy?
How can I use shorter words?
And how can I say the same thing with less words?
Do that, and you’ll more than likely increase the response/conversion rate of your marketing materials.
With that being said…
I understand for Coaches not experienced in copywriting, doing the above is easier said than done.
But, unfortunately, it must be done .
Because having a clear, persuasive message is exactly what you need to get clients.
That’s the bad news.
The good news is, that’s exactly why my clients hire me
You see, I can spot message problems like the above from a kilometre away.
Whether the Coach is using complex/fluffy language, or their hook is off, or they’re speaking to frustrations that won’t resonate with the market, or some other fundamental problem – more often than not, I can spot it.
Most important…
I can tell you exactly what to say to fix it.
So…
If you’re looking to get more clients, and you’d like help crafting a more persuasive message, then maybe The Ol’ Aussie Hermit is what you need?
I have a program called “The 15 Minute Client” that takes you through all the fundamentals of getting your message right.
From getting clear on your market, to crafting your offer, to creating a lead magnet that gets quality leads onto your list – it’s all in there.
Along with that, I show you how to turn that list into clients sending one just email per day.
And yes, I critique your emails in the program, too.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>