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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Way back when The Aussie Hermit was in college, I worked at a football club pouring beers for a bit of side cash.
And, in Australia, a lot of our clubs have poker machines (AKA: slot machines).
They’re a huge revenue raiser. And a big problem as they’re easy to get addicted to (probably why the US only allows you to gamble in a couple of states. Smart!).
Anyway…
Every shift I worked, I always saw the same people gambling.
Whether it was a Monday, Tuesday, Wednesday etc – they’d be spinning the pokies.
And, I remember this one night I was working, it was a Thursday night (Thursday was a big day because that’s when welfare checks get paid. So there’d be a lot more people gambling that night). And this guy had been on the poker machines from about 7, and it was now 10.30pm.
And, he hadn’t won anything.
Then, all of a sudden, his machine starts going crazy.
It’s starts flashing.
Making all these loud noises.
He won!
The guy actually won over $10,000.
I couldn’t believe it.
And, I don’t think he could either!
But do you know what he did next?
Did he take his $10k check and run?
Nope.
What he did was, he got his 10k and went straight back to playing the pokies!
I kid you not.
So sad.
And, while I was thinking about this story, I had to laugh.
The reason?
Because it kinda reminded me of how I used to run my business years ago.
Just like this man, I was “playing the marketing pokies” every day.
I was spinning the slots.
Hoping.
Praying for a “big win” (AKA: a big client).
And when I eventually got a big win, what did they do?
I’d celebrate for a few minutes, then go right back to playing the pokies again.
It’s a scary, and stressful way to run your business.
I hated the unpredictability.
I hated no knowing when or when my next client would come from.
Fortunately, I never have to worry about that anymore.
You see, I’m lucky enough to have found a super simple method to get a consistent flow of clients – forever.
No matter the economy.
No matter what the government does.
No matter if Facebook shuts down over night.
Here’s how it works:
Step 1) Consistently add quality leads to your list.
Step 2) Consistently send an email to the list that adds value and has an offer to work with you.
And that’s it.
As long as you send emails to your list consistently with an offer they actually want, you’ll get a consistent flow of clients.
It’s like playing like the pokies, only, instead of losing 90% of the time, you’re winning 90% of time.
And that’s the type of game The Aussie Hermit loves to play.
With that being said…
If consistency in clients is what you’re after, then you’d like to give this method a try?
I have a program called The 15 Minute Client.
And inside I show everything you need to send winning emails from day 1.
Along with that, you’ll learn how to craft your offer, create your opt in pages, and drive traffic so you get leads every day.
To know when spots open next, simply put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Since 2015, ad costs have more than tripled.
What once cost you $2 for a click, now costs $6 or more.
And, while many see this as a negative, The Aussie Hermit actually sees it as a positive.
Here’s why:
When click costs were low it was much easier to make a return by simply driving ads to a webinar pitchinga $997 program.
Everyone was doing it.
(Including yours hermity)
In fact…
I had a client I ran traffic for whose whole business model was literally just that.
One webinar.
No follow up.
No social posts.
No other content or marketing strategies.
Just an ad campaign that drove a ton of traffic to an evergreen sales presentation.
Sure this sounds great.
But as time went by, click costs rose and all of a sudden this strategy didn’t work anymore.
No longer were they making a 2 to 1 return. Instead, they were making a 2 to 1 loss (spend $2, make $1 back).
A scary place to be when this is your only way to get clients.
(And why Dan Kennedy says, “one is the most dangerous number in business”)
The sad thing is…
I see many Coaches who are new to advertising taking a similar approach today.
Meaning…
They’re trying to create the same type of funnel that sells a $997-$1997 program.
It may not be a webinar.
But it could be 5 day challenge.
A tripwire funnel.
A summit.
Or something else.
Can this work?
Sure.
But because ad costs are so high (and only getting higher), your marketing message and sales presentation has to be on point.
Everything in your funnel has to convert at a very high percentage – just to break even.
Yes, just to break even.
This is not an easy thing to do – even for a seasoned marketer.
So what’s the solution?
There are 2 actually…
First, you want to sell a $3,000+ offer to cold traffic.
With a premium program comes higher margins.
And that means you can afford to pay more in your ads to get the client.
The first thing I do when you come into my 15 Minute Client program, is show you how to craft, price and position a high priced offer your clients love to invest in.
That way, when you make a sale, it’s a lot more than what you’ve spent on ads.
Second, you want to send regular emails.
Look around at all the gurus out there.
What do you see?
I’ll tell you what I see…
They’re selling you their webinar funnels, their messenger funnels, their tripwire funnels etc.
But what are they also doing?
They’re emailing regularly.
Why?
Because if they didn’t email regularly, they wouldn’t be making anywhere near as much from their ad campaigns.
This is the #1 most critical piece to making your ads a success.
You’ve probably heard me say this before, but I’ll say it again…
Most people aren’t ready to buy, but will be some day.
So if you follow up regularly with email, you ensure they choose you over anyone else when they are ready to buy.
But most of all…
You ensure you convert way more of those leads you’ve paid for into clients.
And this is why I don’t care about rising ad costs.
I literally would not care if all of a sudden my leads went from $10 to $20 or even $30 overnight.
I know that if I sell high ticket and email regularly, the returns are going to be far far higher.
With that being said…
If you’d like to be able to turn cold (even expensive) ads into clients, then maybe The Aussie Hermit can help?
As mentioned, I have a program called The 15 Minute Client.
And inside I show you how to build your list with quality leads using paid traiffic, then turn that list into clients with a daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>