Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Sales objections.
The Aussie Hermit used to hate sales objections.
I’d get on a call with a potential client…
Everything would be going great…
They were a perfect fit…
They were excited about the program…
Then as soon as I told them the investment, suddenly the whole call would change.
Suddenly, they were back peddling.
“I can’t afford it”
“I don’t have the time”
“Maybe in a couple months I’ll let you know.”
And, I’d be sitting there thinking…
“You just told me how much you love the program, but now you’re trying to run!?”
Frustrating.
But that was then.
Now?
I don’t mind objections.
In fact…
I look forward to them.
The reason?
Very simple…
It was a change in perception on what sales objections actually are.
You see, what I learned from doing lots of sales calls is that an objection is rarely a “no.”
An objection is often just an automatic, unconscious reaction from the prospect.
It’s a safety mechanism that slows them down.
That gives them time to think.
That helps them make sure they’re making a good decision.
For example…
Think about the last time you get the “now’s not the right time” excuse.
It’s a pretty lame excuse, right?
Your prospect just got done telling you how much they’re struggling, what their life would be like with a better marriage/business/relationship with their kids etc, and now they’re trying to tell you they just don’t have the time.
Bull.
They just need time to process the decision.
Here’s what I mean…
Sometimes when someone gives me an objection I’ll literally ignore it.
I won’t even overcome it.
Meaning…
I’ll just let them get it out. I’ll let them say what they want to say about it. Then I’ll just move right along to asking for the sale again, and they sign up.
Weird, ay?
The point is…
See an objection as a sign you’re on the right path!
See objections as your future client’s way of saying, “I want this! I just don’t want to make the wrong decision!”
So help them process it on the call.
Help them get it out.
Then, as always, ask for the sale again.
With that being said…
The truth is, The Aussie Hermit doesn’t get many sales objections anymore.
And that’s because the way I attract clients is by sending a daily email.
By sending an email every day, I’m able to build “know, like and trust,” I’m able to demonstrate my expertise, and I’m able to hit on certain objections I know my prospect has about my program.
For example, “how much time will it take to set up?”
Or, “when will I see results?”
Or, “will this work if I’m not a copywriter?”
Etc.
So by addressing their main questions and concerns before we speak, they’re basically ready to sign up as soon we jump on the call together.
If that’s the type of prospect you’d also like to speak to on the phone, then maybe my 15 Minute Client program is what you’re after?
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Everyone loves referrals.
But, The Aussie Hermit thinks they’re overrated.
Sure, there’s a bit more trust when they come to you.
But the truth is, the prospect has no idea who you are or how your system works.
This is not a good place to be for a Coach.
The reason?
Because it means you still have to educate them on how you get results and why you’re the best choice.
Then you have to sell a high ticket offer.
Not an easy thing to do in a 60 minute sales conversation – even with a referral.
And this is why, whenever I get a referral, I tell the prospect to get on my email list.
Go through my content.
Read my emails.
Get to understand who I am, how I get results, and why I’m the solution for their problem.
Then I tell them to jump on the waitlist if they’re still interested.
Does this delay the sale?
Absolutely.
But it also makes that same sale a lot easier when they eventually do reach out.
In fact…
What might have been multiple sales calls, turns into a 15-20 minute chat because the referral is now sold on you and your system.
They know who you are, what you have, and how it’ll work for them.
The other reason I tell referrals to get on my list is because The Aussie Hermit is an acquired tasted.
Don’t want them shocked when I start referring to myself in the third person on coaching calls.
It might be a bit too much.
Better to find out things like this reading my emails than after they’ve invested a ton with me.
Now, am I telling you this strategy because you should do the same?
No, that’s just what I do.
Some Coaches don’t have an email list they send to regularly.
So following this approach would be a great way to kill the referral.
Also, some Coaches are in a place where they need clients right away.
If that’s the case, I’d recommend getting on the phone with them.
You simply don’t have the luxury of waiting.
With that being said…
If you need clients right away, then there are bigger problems to be more concerned about than deciding whether to put your referral on your list or jumping on a call with them.
Namely, getting consistent sales appointments.
If that’s you, then maybe The Aussie Hermit can help?
I have a program called The 15 Minute Client.
And it shows you how to get pre-sold prospects regularly booking in your calendar sending just one email per day.
You don’t have to be a copywriter (I give you frameworks).
You don’t don’t need to have a list (I help you build one).
You just need to follow my advice inside and show up each day to send your email.
Do that, and you’ll get clients.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>