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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A while back The Aussie Hermit was reading a great business book called, “ReWork.”
It’s by the guys who created Basecamp (previously 37 Signals).
And, while I liked pretty much the whole book (I’ve read it multiple times).
There was one chapter entitled, “Focus on what won’t change,” that really struck a chord.
Here some of that chapter below with my comments to follow:
====
“A lot of companies focus on the next big thing.
They latch on to what’s hot and new.
They follow the latest trends and technology.
That’s a fool’s path.
You start focusing on fashion instead of substance.
You start paying attention to things that are constantly changing instead of things that last.
The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now.
Those are the things you should invest in.”
=====
Great advice.
And the reason why this struck a chord is because this is exactly how I used to run my coaching business.
I was always focused on the latest marketing fad or guru funnel.
Whether it was figuring out the best “button colour” on my landing pages…
Or what type of “tripwire funnel” I needed to have…
Or what the best “split test” feature was…
Or what the best “interest audience” is to use in my ads…
+hundreds of others.
And the problem with that was…
One week my tactic would work, and then next it didn’t.
This then led me onto more fads that never gave me consistent results.
It was a fool’s path.
So much so, after years of effort, I had virtually nothing to show for it.
Just a lot of debt and a lot of frustration.
Which is why The Aussie Hermit is passionate about this subject.
I see a lot of Coaches make the same mistakes I was.
And so one of the core messages I try to drill into you in my daily emails is to stay away from the bright shiny marketing tactics.
Sure, they’re sexy.
Sure, they’re exciting.
But they’re always changing.
And so they rarely pay off.
However, what does pay off is what doesn’t change.
What does pay off is what has worked in the past and will work in the future.
What does pay off are the stalwarts.
The evergreen strategies.
The “oh I’ve already heard of that before” approaches.
That’s what I look for now.
And while I know they may not be sexy.
They may not be as exciting as the latest guru fad, I know they’ll continue to work for years to come.
A great example of this is email.
People rarely give email the time of day.
It’s not spoken about on social media.
It’s not promoted in guru ads.
It’s not exciting.
It’s “old news.”
And that’s why I like it.
It’s been here from the beginning of the Internet, and most likely, it’ll be here until the end of it.
(Unless, of course, the Rothschild’s figure out a way for us to “telepathically communicate” using the nano chips they’ve put in these Covid Vaccines.
Wut?)
And that means you can feel secure knowing you’re building your business around a client-attraction method that won’t change.
Which also means you can spend less time keeping up with the latest guru fad, and more time working with clients.
With that being said…
This is exactly how I’ve built my 15 Minute Client program.
In fact, if you were to come back in 20 years from now, everything inside would still be relevant and you’d still be able to get clients from it.
The reason?
Because everything inside is based on principles and strategies that will stand the test of time:
Step 1) Create an irresistible offer your market desperately needs…
Step 2) Advertise a lead magnet that brings in quality leads onto your list, and…
Step 3) Send that list one email each day that demonstrates your expertise, and has a call to action to work with you.
Again, it’s not sexy.
But it’s simple, and will continue to work for years to come.
If you like the sound of building your business off a strategy that doesn’t change, then put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Let The Aussie Hermit take you back to when I was 4.
It’s the afternoon. And, I’m playing alone in my parents’ bedroom.
Rolling around on the floor I look under the bed and notice this long orange, cylinder looking thing.
And, it kinda looks like a carrot.
(However, unbeknownst to me at the time, this wasn’t actually a carrot. And, if I called it what it really was, this email would probably go into the SPAM folder. Suffice it to say, it vibrated. Hopefully that’s a big enough hint for you.)
So anyway…
Naturally curious I reach under the bed, grab the carrot and run down the hallway to ask mum about it.
“Mum, what’s this carrot doing under your bed?” I shout, waving it wildly in her face
Mum, at the table with a friend of hers, goes bright red.
“Ahh, that’s ahh… I’ll take that thank you.”
I’m confused.
Then I look over and her friend eyes were wider than Rodney Dangerfield’s.
Obviously, something was up, so to speak.
But I don’t have a clue.
Years later I asked her about the carrot (by this stage knowing what it really was), and what the heck it was doing there.
The story goes, my dad (a plumber at the time) was at a guys house cleaning his pipes (no pun).
And, apparently this guy made carrots for a living.
Well, after the pipes were fixed he gave one to dad for doing a great job.
Sounds *totally* believable, I know.
But you know what?
That’s the only explanation I can live with that won’t put me in a psyche ward.
Anyway, why do I bring this embarrassing story up?
Well, I was having a conversation with a copywriting friend of mine last night.
And, I got reminded this carrot story.
I won’t tell you what the conversation was about, but as you can imagine, it wasn’t the most mature one.
Anyway…
At the beginning of that conversation, he brought up a concern I hear from many Coaches about sending emails every day like yours Hermity.
That being…
Coming up with ideas for your emails.
And so, I thought I’d share with you a piece of that conversation (sans the carrots) that I think it might help.
Here we go:
=====
“btw, I’m enjoying your daily emails”
“Oh cool. When did you get on my list?”
“Probably 2 weeks ago?”
“Nice. Yeh I’m doing 2 per day on average at the moment. Seeing how that goes. Response seems to be really good.”
“Why 2 per day? Isn’t 1 per day enough?”
“The more I email the more clients I get. Plus, people love reading them so why not? May even do 3 per day in future.”
“Impressive. I would run out of ideas”
“Nah. Ideas are so easy. Think of it this way… Everything is an email. Did you see my email today about my garbage? If you can turn garbage into an email, you can turn anything into an email. This conversation right now could be an email.
“Please no”
“Lol”
=====
So this little convo teaches a couple of great lessons:
First, anything you send to The Aussie Hermit may turn into an email.
(Sucked in J-Dog)
And second, anything can be an email.
A conversation with your spouse/kids/family.
Something you funny you saw on TV.
An old story.
Garbage.
Or even a carrot.
Anything is up for grabs when you follow The Aussie Hermit’s way of coming up with email ideas.
This is why my clients always have something to say.
Whether they choose to send once per day, or 5 times per day – there is always something they can take from the outside world to use in an email.
And you know what?
You can, too.
The process is actually quite simple when you know how.
I’ve shown you a bit of it today.
But, obviously, I go into a lot more depth inside my 15 Minute Client program.
Along with that…
I show give you frameworks to create compelling subject lines, deliver entertaining, valuable emails, and of course…
I show you how to end your emails with an irresistible offer your prospects love to invest in.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>