Following is a tale of 2 coaches seeking The Aussie Hermit’s help:

Both are attracting nurses.

Both have lead magnets.

Both are running ads.

And both are getting opt ins.

However, one Coach is getting quality subscribers – those motivated to buy. And the other is not.

Can you guess which is which?

Here is the name of one lead magnet:

“5 Ways to Nail Your Nursing Shift.”

And here is the name of the second…

“The 5 Step Framework to Beat Nurse Burnout.”

So again…

Which lead magnet do you think is bringing in better quality leads?

The answer is #2.

The reason?

Because #2 clearly speaks to an urgent problem.

That being, “burnout.”

Conversely, “5 Ways to Nail Your Nursing Shift” is not speaking to any problem at all.

“Nailing your shift” is very vague.

And because of that, the nurses opting in won’t have an urgent problem they’re willing to invest in to solve.

I see this problem with lead magnets all the time.

And The Aussie Hermit can spot them from a mile away.

The Coach thinks that because they’re getting opt ins, that their lead magnet is working.

Incorrect.

The goal of a lead magnet is to bring quality opt ins on to your list.

AKA: Those motivated to get help today, and have the money to invest.

More:

Many gurus out there will say, “lead magnets don’t work” or “they bring in low quality leads.”

Yes, that’s true if you have no idea what you’re doing.

(Which, let’s be honest – most “marketing gurus” don’t have any idea what they’re doing)

But the truth is…

When you know how to craft the right lead magnet that speaks to a motivated prospect with money, you can get very good quality leads.

Even with cold traffic.

And what I’ve just shown you is one of the things I look at to increase lead quality.

You want to make sure your lead magnet always speaks to an urgent problem.

Otherwise, you’ll just be pouring your ad money down the drain.

With that being said…

If you want to build an email list with quality leads using paid ads, that’s exactly what I show you how to do in my 15 Minute Client program.

From crafting your lead magnet, to writing your ad, to launching your campaign.

I take you through everything.

Along with that, there’s a framework for everything. So even if you’re a “newbie” to ads, you can make your campaign convert.

(With my guidance, most of my clients get quality opt ins the very first time they launch their campaign).

Finally…

Once you have leads jumping onto your list, I show you how to turn them into high paying clients sending one email per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Warning:

This email contains quite a bit of profanity.

And so, if you know that typically gets your knickers in a knot…

Or if your blood boils just at the thought of an f-bomb – probably best stop reading.
WIth that being said…

A while back The Aussie Hermit came across a pretty cool post on Instagram.
It was a list of “12 f$#%ing rules of success.”

And, because it’s relevant to us Coaches, I thought I’d share.

Here we go:

1. Do the f***ing work. Don’t be lazy.

2. Stop f***ing waiting. It’s time.

3. Rely on yourself. The universe doesn’t give a f***.

4. Be f***ing practical. Success is not a theory.

5. Be productive early. Don’t f*** around all day.

6. Don’t be a f***ing baby. Life’s hard. Get on with it.

7. Don’t hang out with f***wits.

8. Don’t f***ing waste energy on sh!t you can’t control.

9. Stop bullish!tting. It’s f***ing embarrassing.

10. Stop being a f***ing people-pleaser. It’s sad.

11. Stop putting toxic sh!t in your body. It’s f***ing stupid.

12. Stop doing the same f***ing thing and hoping sh!t will change.

Besides all the swearing, I think it’s pretty on point.

The one I particularly like for helping you grow your business is number 10:

“Stop being a f***ing people-please. It’s sad.”

And the reason why is, over the years I’ve found many a Coach os far too ‘safe’ with their marketing.

Meaning…

They’re afraid to say what they really think in fear of people not liking them.

And because of that, they put out this bland, boring, “vanilla” version of themselves.

Sure, no one hates them.

But it also means no one really loves them, either.

Here’s the truth:

If you want to stand out in your marketplace, and if you want to build a rabid following of clients…

You’ve got to stop trying to please everyone.

Instead, tell people what you really think.

They’ll respect you more for it (even if it’s not what they want to hear). And by doing so, sure, you’ll turn people off – but you’ll turn people on as well.

So to speak.

And those people you do turn on are the ones that will be the best clients, will give you the best case study results, and of course… will spend the most money.

With that being said…

The best way I know to create a tribe who follows you (and buys virtually everything you sell), is to send a daily email.

By sending an email each day you get to demonstrate your personality…

You get to tell people what you really think and feel.

And you get to explain what they need to do to finally get results.

And when you combine all of that, it creates an almost “magnetic connection” with those prospects on your list who are a perfect fit for your personality and program.

I tell my clients all the time…

One of the great things about email is that you attract clients you love working with, but most importantly…

You repel those you won’t love working with.

And the reason why is – your list gets a taste of your real personality in every email.

So the more you can say what’s really on your mind, the better it is for business (and integrity).

To know when spots open to my 15 Minute Client program, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra