True story:

In 2013/14 The Aussie Hermit lived in London.

And, being a lonely hermit I was often looking for a lady friend.

A lady hermit, even.

And not being one to approach women outside my home I, of course, used a dating strategy fit for a hermit:

Tinder.

I must have spent a good hour or so each day swiping through hundreds of different profiles, such was The Hermit’s loneliness.

Anyway, on the odd occasion where I got a match, I’d get to talking.

Rarely did it lead anywhere.

But sometimes it did.

And this one time I managed to meet up with a girl who seemed pretty normal when we chatted via text.

But, like many online meetups, when it got into the real world things went down hill pretty quick.

Here’s what happened:

I show up at a local pub around 7pm.

I walk in and notice her sitting at a table in the corner.

Good news: She actually looks like her profile!

This date is already an 8/10 for a Tinder meetup.

I walk over and introduce myself. She has a beautiful smile, and beautiful eyes.

Another win.

We sit down, start chatting, and after 10 minutes this girl seems really cool.

Really down to earth.

Even better, the way she’s speaking to me seems like she’s interested.

Lots of smiling, eye contact etc.

“Can this get any better?” I think to myself.

Oh it can…

Then she asks, “so, what are the other like girls have you met up with? Do you take them home?”

“Ahh… Not really no.” I answer honestly. “I’m not a guy that does that on the first date.”

She seems disappointed. Then I ask the question I shouldn’t have…

“What about you?”

Then, I kid you not, she proceeds to tell me about all these guys she’s hooked up with.

What she’s done with them.

Which types are her favourite (older men, as an FYI).

And how she loves to hook up.

By this stage my eyes are bulging out of my head, not believing what I’m hearing.

I look down at my watch and it says 7.15.

We’ve been here 15 minutes.

15 minutes.

She finishes her story off by asking…

“So is that something you want to do to me?”

“CHECK!” I yell.

You’ve never seen a hermit scamper off so fast in your life.

I got the hell outta there and never spoke to her again.

Now, I don’t know about you, but I think propositioning someone before they’ve finished their first beer is a little too quick.

There’s got to be a bit more of a relationship for me.

And you know what?

It’s the same with selling high-ticket coaching.

Sure you can meet a prospect and within 15 minutes be pitching your $3k+ offer. But are you going to get many saying “yes” to that?

Doubtful.

And even if you do, you have to think to yourself…

What type of client says “yes” to a high-ticket offer within minutes of meeting?

Probably one full of herpes, that’s who.

(AKA: a client that buys “hype” and will probably refund if they don’t see results within the first week)

The point is…

When you start talking about your program too quickly, you often scare off prospects.

Instead, you want to build a relationship.

That way, when you do ask for the sale it’s well received, and you have much more chance of signing them up, and most importantly…

Keeping them for a long time.

Personally, I don’t like the guru funnels to build relationships.

The reason why is, most of them are set up to ask for s3x on the second date instead of the first.

Meaning…

Even though they’re not as bad as pitching right away, they still ask for the sale too quickly.

And the downside of that is, you still tend to get prospects that motivated by hype.

This is why I prefer email.

By sending an email each day you build the relationship over time.

You show the prospect who you are.

They get to know you.

They get to experience your expertise through your email content.

And then when they’re ready to take the next step, they simply click the soft call to action at the bottom of the email.

Is it the sexiest approach?

Not really.

It’s probably more akin to dating back in the 50’s where you took a girl multiple times before even giving her a kiss.

But I think it’s better this way because if you look at those relationships from back then, many are still going today.

Something you can’t say about today’s young crowd.

With that being said…

If you like the idea of attracting clients who stick with you for years, then maybe The Aussie Hermit can help.

As mentioned, I like daily emails to get clients.

And, I have a program that teaches the exact framework I use so you can do the same.

It’s step-by-step, and shows any Coach – even those not experienced in copywriting – how to create great emails your list loves to open, read and buy from.

Along with that, I show you how to build your list on autopilot.

That way, the only thing you’re doing each day to attract clients is your one daily email.
To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

A podcast The Ol’ Aussie Hermit likes to listen to every now and then (between listening to my main “conspiracy theory” ones, of course), is The Joe Rogan Experience.

It’s a breath of fresh air from the censorship that’s going on everywhere else at the moment.

But what I also find really interesting is the length of the episodes.

Most of the interviews Rogan does go for 2-3 hours.

That’s a long time.

Especially when attention spans are at an all time low.

Further, there are many other podcasters and experts that produce similarly long content.

Jordan Peterson comes to mind.

And the reason why I find this interesting is because it completely flies in the face of what “gurus” teach when they say things like:

“You’ve got to keep your content short!”

Or…

“People won’t watch videos longer than 3 minutes! Keep ALL your vids less than 3 minutes!”

Or…

“No one reads long articles anymore. Keep your articles 500 words or less to keep them engaged”

Etc.  

If that were true, then broadcasters like Rogan with long content would have no listeners.

But they don’t.

They have millions of listeners every episode.

So what’s going on here?

How is he able to get people to turn in for hours on end to his content?

Well, I believe there are 2 simple reasons:

1) The content is valuable.

Meaning…

It speaks to questions/challenges/desires the listener has about a particular topic.

When you provide information that helps people grow, they’ll naturally want to listen, read or watch.

This is something we Coaches do pretty well for the most part.

It’s the next one we have trouble with…

2) The content is entertaining.

The main reason Rogan and others are able to get people tuning in for long periods of time is because their content entertains.

As mentioned, it’s something us Coaches rarely do or even think about when it comes to content creation.

Take a look at your favourite movies.

Particularly the ones you’ve watched over and over again.

Even when they’re 2 or 3 hours long, it almost feels like they’re only a few minutes long.

Why?

Because they’re entertaining.

You don’t think about the time or how long something is when you’re being entertained.

You just enjoy the ride.

Well, the same is true when you make your content entertaining.

Prospects will eat it up no matter how long – especially if you can make it relevant, too.

And you know what?

It’s exactly the same with email.

I hear a lot of gurus say you need to keep your emails short because “who reads long emails anymore?”

In fact…

I was just speaking to a client the other day who was told by some guru that she needed to keep her emails just to a couple of sentences and “get the click” otherwise her emails wouldn’t work anymore.

It’s BS like this that makes The Aussie Hermit’s tin foil hat spin.

Here’s the truth:

When you deliver emails that are valuable and that entertain, length will never be an issue.

Ever ever ever.

For example, I send emails all the time that are up to 1,000 words or more.

And yet, I still get people opening, reading and buying from them.

I’ve even written FB ads that are over 2,500 words long.

And these turned out to be my most profitable ever.

So don’t listen to the ex-spurts who tell you to make your content short because attention spans are low.

Instead, go with the interests, desires and motivations of the market…

Make your content entertaining because that’s what people actually want.

With that being said…

If making entertaining emails is the goal, then what absolutely don’t want is to send your list is dry, boring or dull content .

That’s a great way to make click rates plummet, and everyone tune out.

And, unfortunately, after critiquing hundreds of Coaches emails this is typically what they produce.

That’s the bad news.

The good news is, there’s an easy fix.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside I share with you the “15 Minute Email” framework that allows any Coach, even those who can’t entertain a baby, create emails people actually want to turn in to.

Along with that, the framework shows you how to take those entertaining emails and make them super valuable.

That way, you demonstrate your expertise and give people a reason to book a call to work with you.

Of course, there is a lot more I go into.

Like:

—> Formulas for subject lines…

—> Editing techniques…

—> How to pitch in a non sleazy way…

Etc.

And I even show you how to build your list on autopilot.

Point is…

There’s a ton more inside that allows any Coach to send entertaining and valuable emails that get lots of clients.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra