Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A few months back The Aussie Hermit’s computer died on me out of nowhere.
And, unable to figure out what the problem was, I headed down to the Apple store to get it fixed.
Fast forward a week and I get my computer back.
The problem?
Something to do with the battery.
The good news is, they replaced it for free.
The bad news is, it looks like this battery is having issues too.
But why do I bring this up?
Because I want you to notice the process:
—> My computer stopped working.
—> I couldn’t figure out what the problem was.
—> I went and got the computer fixed.
—> It was something to do with the internals.
Here’s what I didn’t do…
—> My computer stopped working.
—> I couldn’t figure out what the problem was.
—> I yell out in frustration, “Well, I guess computers just don’t work for me!”
—> I never use a computer again.
I didn’t do that, because that would be silly.
And yet, this is exactly how we Coaches react with a lot of marketing methods. Particularly email.
Let me explain…
Often we send emails to our list.
We’ll come up with great content.
We’ll put a lot of effort in.
And we’ll get crickets – barely any opens or appointments.
And after a while of getting frustrated with our results we stop and proclaim, “Well, I guess email doesn’t work for me!”
This is silly.
Because the problem is not with email.
Like the computer analogy above, the problem is with the internals of your emails.
Meaning…
Email is just a medium for delivering your message.
(A powerful one at that)
And so if your emails aren’t getting opened, read and bought from – email is not the problem.
It’s what you’re saying in your emails.
Your message is off.
And the reason why it’s off is also typically a deeper problem.
Just like the problem with my computer was deeper and not surface level.
Usually, the message is off because the Coach is not clear on who they’re really writing to.
They’re not clear on their market.
Or how their offer fits in with that market.
And so when they start sending emails they get a terrible response.
Here’s the key though…
When that happens, don’t sit back and proclaim, “well I guess email doesn’t work for me!”
You’ve got to investigate.
You’ve got to get into the “internals” of why what you’re saying isn’t working.
As mentioned, it’s typically because you’re not 100% clear on your market, or you don’t know your market well enough.
And only until you do this research can you hope to get great results with email.
It’s that simple.
With that being said…
The very first process we go through in The 15 Minute Client program is getting clear on your market.
This includes…
—> The “big” urgent problem you solve (you’d be surprised how many Coaches can’t articulate just one core urgent problem they solve)…
—> The niche market that will pay a lot to have that problem solved…
—> Your dream client avatar so you know what to say in your ads, landing pages and emails to attract your market to you…
Plus more.
Even 6-figure+ Coaches I find need to go through this process (particularly those that rely on referrals) because they’re often not 100% clear either.
And when they do, their campaigns go to a whole new level.
Their message is on point.
It gets the attention of their dream prospect.
And it gets the Coach booking more appointments.
Of course, this is also the case for Coaches earning under 6-figures, too.
Finally…
Once we’re clear on your market, I show you how to:
—> Package your program into premium offer your market would feel silly saying “no” to…
—> Build your list on autopilot with paid ads, and…
—> Convert that list into high-paying clients with one daily email.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Because we’re in the middle of “The Great Economic Collapse” (a collapse that will far exceed the Great Depression), The Aussie Hermit has been watching a lot of economic videos.
And, one of the people I like to listen to is Robert Kiyosaki.
He has a lot of wise advice.
And one of the pearls of wisdom he threw out the other day in an interview was this:
“You make money when you buy, not when you sell.”
Meaning…
If you buy at the top of the market you’re screwed.
But if you buy at the bottom of the market you win.
Very true.
And what’s also true is that it’s the same with clients…
You make money when a client buys, not when you sell.
Here’s what I mean…
The truth about sales is that everyone loves to buy, but no one wants to be ‘sold.’
For example…
Just think back to one of your recent vehicle purchases – the experience is enjoyable.
You look up different cars.
You compare models.
You talk features.
You picture yourself driving around in it.
It’s fun.
However, that experience changes drastically when a sleazy car salesman tries to push you into a close.
The same is true for your clients.
They love to buy but hate to be sold.
And so you have to make your sales process an experience where they feel like they’re buying – not like you’re selling.
This is yet another reason why I love sending daily emails.
With every email, I help them compare a different feature or benefit of my program.
With every email, I get them excited about what it’s going to be like to experience my program.
And with every email, I allow them to reach out to me with a soft call to action.
I let them control the purchase.
I don’t push.
And because of these reasons, I allow them to buy.
More:
One of the other things I don’t do when I speak on the phone with a prospect is any sales tricks or “closes.”
I’ve never liked them.
Mainly because they’re often useless. But also because it turns it into a selling experience for the prospect.
So instead, all I do is ask questions and find out from the prospect where they’re stuck and what they’re looking for.
Then from there, I explain how my system fits in with what they’re after.
In other words, I let them direct the buying experience.
And when you combine that approach with a daily email, my closing rate is above 80%.
Point is…
When you change the focus from selling them to ‘helping them buy,’ you’ll probably find you make a lot more sales – and have a lot more happy clients, too.
With that being said…
If you’d like a few more prospects booking into your calendar you can help buy, then maybe The Aussie Hermit’s 15 Minute Client program can help?
Inside I show you how to build a list on autopilot with quality leads, plus send that list a valuable email each day that gets regular appointments.
Along with that, I also give you the simple sales framework/script I use to sign up clients without having to push them into a sale or use weird tricks.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>