Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
The Aussie Hermit doesn’t let his kids watch much TV.
Fries their brains.
But, sometimes when the evening destructs into a chaotic mess, I have to make a choice:
Dive headfirst off the balcony into the concrete below, or put on the TV.
I choose the latter.
And one of their favourite things to watch is “Play School.”
Now, there are many things that make the show successful…
—> Consistency…
—> Variety…
—> Music…
Etc.
But one of the ones that really stand out for me is how engaging it is.
Here’s what I mean:
When you watch an episode the hosts will act out different things (ie. stories, science experiments, songs etc).
And when they do, they talk to the camera as if you’re there in the room with them.
This makes whoever is watching (my kids) feel like they’re doing the song or experiment (or whatever) with them.
So you’ll see the hosts constantly talk to the camera and say things like…
“Can you see how the ice floats?”
Or…
“Would you like to jump with us?”
Or…
“Can you help me sing this song?”
Etc.
So they’re always speaking as if the child is right in front of them.
And this makes for a very engaging show – and what I believe is one of main reasons Play School is so popular.
The funny things is – this technique is just as powerful when applied to email.
Let The Aussie Hermit explain…
In order to make your emails more engaging, you want to write them as if you’re speaking to a prospect who’s right in front of you.
Literally picture yourself sitting down at a cafe with them.
They’re across the table from you.
Now write as if you’re speaking to them.
This is important because it makes your writing conversational.
Which is much easier to read than academic-type copy with big words and long sentences.
Most importantly…
It forces you to write in a more engaging way where you start using words like “you.”
For example…
Just read through this email or any email The Aussie Hermit writes.
What do you notice?
I’m constantly using the word “you.”
It’s as if I’m speaking directly to you.
(Because I am!)
Point is…
When you pretend you’re speaking to just one person in front of you like Play School, your emails become more engaging, more enjoyable to read, and more persuasive.
More:
If using the word “you” is good, then that means you want to stay away from “collective” type words in your emails.
For example…
“Hey everyone…”
Or…
“To those on this list who need help with XYZ…”
Or…
“Did you all have a great weekend?”
Etc.
Notice how by talking to your list as if it’s a group it’s not as engaging?
Also, it makes your prospect feel less special.
And that means a far less effective email.
So keep this piece of advice in mind next time you sit down to write your emails (or any marketing content).
With that being said…
This is just one of several simple copywriting techniques I teach inside my 15 Minute Client program to make your daily emails much more effective.
For example, I go through…
—> Subject line formulas…
—> Editing tools…
—> Offer transitions…
—> Story ideas and much more.
Along with that, I give you tons of email examples so you can see exactly how it’s done – and so you can quickly and easily implement whatever technique I’m talking about in your own emails.
Finally…
In the program you also get coaching.
You get The Aussie Hermit reviewing your emails before they get sent.
That way, you have the best chance of getting clients fast, even if you’re not a natural copywriter.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Quiz funnels.
We Coaches love them.
They’re different. They attract a lot of cheap leads. And you get to give your market a more tailored experience.
There’s just one problem.
Quiz funnels suck.
And The Aussie Hermit is about to prove it to you.
Let’s begin…
Reason 1 Quiz Funnels Suck) They give you low quality leads
Why?
Because a quiz naturally piques a lot of curiosity.
So that means you’ll get people taking your quiz that aren’t necessarily in a lot of pain – they’re more interested in knowing “their answers.”
(Kind of like those dumb Disney “what’s your character” quizzes)
And if they’re not in a lot of pain, do you think they’ll invest in your high priced program?
Doubtful.
So while your ad reporting may show you’ve got really cheap leads, they’re not great leads.
Which means, they’re not really cheap at all.
And you’re probably paying 2x-3x (or more) just to get one good subscriber.
Next:
Reason 2 Quiz Funnels Suck) Asking the right questions is not as easy as it seems
This is a big mistake I see all the time.
We Coaches tend to ask questions that confuse the prospect (because they’re too long and/or ambiguous), or worse…
We ask questions that give us the wrong data.
About one of the only things I learnt at university (while doing quantitative and qualitative research methods), was the importance of asking the right questions.
If you ask the wrong questions you get the wrong data.
But the scary part is, it’s a problem that’s very hard to spot if you don’t know what to look for.
So you can get people going down your quiz funnel, answering questions, and you think you’re getting good data.
But you’re not.
And so you make marketing decisions based off this data which destroys your conversions, or you send them down a funnel path that’s totally wrong for them.
Reason 3 Quiz Funnels Suck) There’s a lot of complex tech.
Enough said.
Finally…
Reason 4 Quiz Funnels Suck) There are a lot of variables to get right
And this may just be the worst part about them.
Sure, you can give your market a tailored experience, but at what cost?
There’s so much work involved to get all the different pages, and marketing messages, and products and tech in sync, that it can take months.
And if one part isn’t working right, you often need to re-do the whole funnel.
It’s a nightmare.
For example…
About a month ago I brought on a new client and she wanted to run a quiz funnel she’d just built.
And basically I told her that they require a lot of work because there are so many variables that go into it.
You have to get the questions right, you have to get all the tech right, you have to make sure the prospects go down the right path, and most importantly…
You have to make sure that whatever final page they land on, is going to be an offer or training that matches exactly what they’re looking for.
Etc.
And so, with all these variables, it means you have 4x-5x more work than a basic “2 page” lead magnet funnel.
Even with all of that advice, she still wanted to go ahead.
(Fair enough, as it was already built. Might as well give it a test)
But now after a few weeks, she’s tearing her hair out trying to make it work.
For The Aussie Hermit, they’re just not worth the effort.
And this is what I recommend to Coaches that just want a list with quality leads.
Screw the Quiz Funnel.
You don’t need it.
Stick with simple.
Build your list with a lead magnet that attracts quality leads, then send that list an email each day with an offer they want.
It’s not hard.
But for some reason, we Coaches like to make it hard.
With that being said…
If you like the sound of attracting clients in a much more simplified way – with one daily email – then my 15 Minute Client program might be what you’re after.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>