The other day Don Jnr. posted a meme on his Instagram.

It was a picture of Biden with a dumbfounded look on his face wearing a pilots hat.

Underneath it said…

“If I was the pilot, would you get on the plane?”

Funny.

And, it also ties in perfectly with a lesson The Aussie Hermit has been wanting to talk about for a while.

Imagine you were a pilot.

You’re flying through the air – 30,000 feet off the ground.

Then, from the back of the plane some random passenger opens the door and starts giving you advice on how to fly.

Do you listen to him?

Of course not.

That would almost certainly kill everyone on board.

Yet, this is the mistake we Coaches often make.

Meaning…

We listen to our prospects’ advice on how to run our business.

One such example of this is “email frequency.”

When Coaches come into The Aussie Hermit’s 15 Minute Client program, the first thing I get them to do is start sending emails every day.

Even Saturday and Sunday.

And low and behold, they start booking more appointments.

However, every now and then I’ll get a client that says…

“Aussie Hermit, I started sending more emails and got a complaint. They say I should send less emails. What do you think?”

I think that’s a very silly way to run your business.

Why would you care what one person thinks when you’re booking 3x-5x more appointments than before?

It’s like the passenger telling the pilot how to fly.

Their opinion is completely irrelevant.

Another example of this is when you see big name experts send out an email to their list that says something like…

“Would you like to hear from me once per week? Twice per week? Three times per week? Or Every day?”

This is really stupid.

Who cares how many times they want to hear from you.

You’ll send as many emails as you like because it’s your list and you make more sales (AKA: help more people) when you do.

And if they don’t like that?

That’s what the unsubscribe button is for.

Another area we Coaches like to let our prospects direct our businesses is with our ads.

As soon as we get one negative comment we freak out. We turn off the ads. Or change them altogether.

Unfortunately, negative comments come with running ads.

Simply delete them, or do what I mentioned the other day in another email – turn them into a reason to opt in to your list (or buy whatever you’re promoting).

Finally…

Probably the biggest area we let prospects direct our business is our prices.

We speak to so many people that can’t afford our coaching and so we reduce our prices until they jump in.

Then we feel like shit.

We barely have enough money to pay for our ads (let alone bills and living expenses).

Plus, this attracts a lot of people in our programs that simply don’t get results because they’re not invested.

If this resonates, then I can tell you this now…

After working with thousands of Coaches, the problem is rarely that the market can’t afford your program.

It’s that you haven’t communicated the value of that program effectively.

Communicate the value and you’ll get more people investing a higher amount.

Bottom line:

Don’t let prospects fly your plane.

Otherwise, they’ll navigate you right into the side of a mountain.

With that being said…

There is one place you should listen to your prospects and that’s when they’re telling you their fears, frustrations, desires and challenges as it relates to the area you’re helping them with.

These are called “psychographics.”

And it’s these psychographics that you use to create profitable marketing campaigns.

For example…

A frustration many Coaches have is “spending a ton of time in Facebook groups for no results.” And so if I speak to that – if a write an email saying – “hey, are you frustrated with spending too much time in Facebook groups?” – well, that will get them to pay attention.

Further, if I provide a solution – if I say something like, “don’t worry, I’ve got a solution where you can get clients without ever having to spend one more minute in a Facebook group” – that becomes very appealing.

This makes them want to hear more.

Point is…

Psychographics are what you want to research to create marketing campaigns that resonate.

And it’s inside The Aussie Hermit’s 15 Minute Client program where I show you how to learn your dream client’s psychographics right from the comfort of your computer.

Specifically, I share with you my “Research Rolodex” that I’ve used for all the multimillion dollar campaigns I’ve written copy for.

Along with that, I show you:

—> How to craft a high ticket offer your market will happily invest in…

—> How to build your list with quality leads using paid ads…

—> How to send that list one email per day that gets regular appointments, and…

—> How to close those *pre-sold* prospects without being salesy.

If that sounds like a system you’re after, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra

A while back The Aussie Hermit read a tweet that said…

“People worried about 5g towers
but don’t question Burger King selling 10
nuggets for $1”

Funny – and true.

And what’s also funny, and true, is that a similar analogy applies to Coaches.

Specifically…

Coaches are worried about the cost of ads, but don’t question the cost it takes for them to get a client with the “free” methods.

Sure free strategies are great.

But just because you don’t hand over physical money, doesn’t mean they don’t cost you money.

For example…

Let’s say you spend 3 hours per day (or 15 hours per week) doing your free methods…

And from those methods you book 5 calls.

And from those 5 calls you get 1 new client.

(Most Coaches don’t get near that, but let’s go with that number anyway)

Well, if your time is worth $200 per hour, it means it cost you $4,000 for that client.

(15hrs of free methods + 5hrs of calls x $200/hr = $4,000)

Now let me ask…

Is a new client currently worth more than $4,000?

If not, you’re at a BIG loss.

Now you might be thinking…

“But Aussie Hermit, I’m not really at a loss because I didn’t hand over any physical money to do the free methods”

And to that I say…

Sure if that’s how you want to justify it to yourself.

But I’ll also say…

Have you heard of “opportunity cost?”

Let me share with you how that works…

You see, with my autopilot list building system, I literally spend a few minutes each week checking my campaigns.

I don’t even touch them. I just log in to make sure they’re still going.

Then from there I just send my list one quick email per day.

That’s my whole marketing strategy.

Then, with all the time I save from not having to do the free methods (15+ hours per week) I’m able to have far more sales conversations.

And because of that, I can close way more clients.

For example…

I have the time to bring in 5-10 new clients per week where someone who uses the free methods doesn’t.

So you’re right – you don’t pay anything to do the free methods.

But you pay big time in the opportunity cost.

Free is an illusion.  

And if you to chase free it’ll cost you far more than if you were to just pay.

With that being said…

If you want a system that allows you to give up all those free methods, get back your time, and close clients the Ol’ Aussie Hermit way – with an autopilot list building strategy and just one daily email…

Then make sure to put yourself on my 15 Minute Client program waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra