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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 37

Years in Business:  10

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $16,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 4,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

Employee red flags that stunt your business growth

10 Nov 2023
Posted in

Over the last year, The Aussie Hermit has had to fire 2 staff members.

In the first instance…

I made a big mistake.

And as a result, I kept an underperformer on my team for much too long.

But I learned from that mistake.

And in the second instance, I applied what I learned to spot the red flags in a new hire within 2 weeks.

So if you’re at all interested in hiring staff to grow your coaching business one day…

You’ll want to catch episode #308 of The 15 Minute Client podcast.

I reveal the mistakes I made and how I learned from it.

You’ll also learn how to spot those red flags so you can not only fire fast…

… but also make room on your team for the type of people who’ll help your coaching business grow.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#309 - How to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales


#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills


#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II


#303 - You Don't Need Better Quality Leads, You Need Better Qualification



Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!



-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Why low-ticket offers hurt your high-ticket sales

03 Nov 2023
Posted in

This morning a client asked The Aussie Hermit if she should launch a $500 offer as a “downsell” to her 10k coaching program.

Here was the logic behind her idea:

Clients who can’t afford her 10k program would get access to the course without the coaching component.

And a percentage of these low-ticket buyers would upgrade to the 10k program…

Especially once they realized how hard it is to implement everything on their own.

Seems like sound logic, right?

But from my experience helping well over a thousand coaches get more clients from advertising…

That is not how it plays out.

In reality, offering a low-priced program can cannibalize your high-ticket sales.

I reveal why this happens in episode #307 of The 15 Minute Client podcast.

Listen to it. Understand how the logic actually plays out. And then make your own informed decision.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>