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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| Yesterday, I wrote an email about headlines. And how, you want to work with (and not against) your dream client’s “identity,” otherwise your hook will fail. If you haven’t read it the subject line is “SPAM email made profitable”. It’s worth your time as I see a lot of Coaches make this mistake with their headlines. Another mistake I see we’ll talk about in this email… Only a few hours after I sent that email, I was asked by a client to critique their lead magnet title/name. Which is basically just another version of a headline. Here was the headline: “10 rules for fighting fair...Learn to turn your arguments into productive conversations” Now, in terms of lead magnet names, it’s OK. It speaks to a problem a woman has in a relationship she’s struggling in (her main prospect is the woman in the relationship). And also, I like that it’s a “list” style lead magnet (list style lead magnets typically get the lowest opt in costs). The downside about this, like in yesterday’s email, is it goes against what the prospect really wants. Here’s what I mean… If I was advertising to this woman, I wouldn’t have a lead magnet around “10 rules for fighting fair.” Instead, I’d create a lead magnet called… “10 Ways to Get Your Husband to Listen in an Argument” Or… “10 Ways to Get Your Husband to See it Your Way” Notice the difference? Notice how my examples are giving the prospect what she REALLY wants? That’s the key to creating great marketing that attracts your dream client. Now, I’m not saying the “10 rules” lead magnet wouldn’t work. It could. But I know from generating over 500,000 leads, mine would work better (meaning a cheaper and better quality lead). With that being said, let me ask you… Do you need help attracting more clients? Then maybe I can help. I have a program that gets you only those “cream of the crop” A-students wanting to work with you. (The ones that actually take action and have money to invest) And the best part is, once the system is set up, you only have to send one daily email to get them. To know when spots are open next, get on The 15 Minute Client waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
This morning I got an email from a list I swear I had already unsubscribed from about 3 times.
And, just as I was about to delete the email and unsubscribe (again), I read the title of the webinar they were pitching…
"How to Stop Being a Perfectionist About Your Videos"
And my first thought was… "Wow, that’s a terrible headline!"
Then my second thought was… "Wait a minute… Big Pappa C can turn this SPAM email into a lesson for today’s daily email!"
And so that’s why I’m writing to you today…
Let’s talk about why this headline is pretty average…
And how I’d make it better.
So this expert has a webinar that shows perfectionists how to create marketing videos.
And, if you read the headline again they’ve basically positioned the offer as…
"hey, you should stop being a perfectionist because that’s hurting your videos".
The problem with this angle is, they’re telling their prospect to go against their identity.
Or another way of saying that is..
They’re telling their prospect to stop doing or being something they don’t want to do/be.
This is like walking up an escalator that’s going the other way.
Instead, you want to do the opposite.
You go with the flow.
For example, a better headline would have been…
How Perfectionists Can Create Profitable Marketing Videos in One Take
Or
How to Create Profitable Marketing Videos Fast Even If You’re a Perfectionist
Notice the difference?
Notice how I’m not telling my prospect to stop being who they are? And I’m not telling them they don’t have to do something they don’t want to do.
I’m telling them they can get the result even if that perceived flaw is part of their personality.
Let’s take another example…
Let’s pretend you’re a Coach who hates tech.
If that’s the case I’m not going to write a headline like…
"How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel"
Instead, I’m going to say…
"How to Build This Client-Getting Funnel Even if You Hate Tech or Have Never Put a Landing Page Together"
Or even better…
"How to Get New Clients Every Week with this Pre-Made Funnel - No Tech Setup Needed!"
Notice the difference?
Notice how I’m going with their identity and not against it?
So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.
Instead, figure out how you can work with those perceived flaws to create a hook.
With that being said…
If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.
After all, a lead magnet title (aka: headline) will get you subscribers…
An email subject line (aka: headline) will get you opens…
And an offer "promise" (aka: a headline) will get you buyers.
So getting your headlines right is critical to your online marketing campaigns converting.
Or another way of saying that is…
If you’re not getting clients it’s typically because your headlines aren’t resonating.
And this is why most of my coaching with clients revolves around critiquing their headlines…
When we make them clearer, stronger and more persuasive we see better results instantly.
If you need more clients and better headlines make sure to sign up for my 15 Minute Client program waitlist.
You’ll be first to know when spots are open:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>