Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
This morning I got an email from a list I swear I had already unsubscribed from about 3 times.
And, just as I was about to delete the email and unsubscribe (again), I read the title of the webinar they were pitching…
“How to Stop Being a Perfectionist About Your Videos”
And my first thought was… “Wow, that’s a terrible headline!”
Then my second thought was… “Wait a minute… Big Pappa C can turn this SPAM email into a lesson for today’s daily email!”
And so that’s why I’m writing to you today…
Let’s talk about why this headline is pretty average…
And how I’d make it better.
So this expert has a webinar that shows perfectionists how to create marketing videos.
And, if you read the headline again they’ve basically positioned the offer as…
“hey, you should stop being a perfectionist because that’s hurting your videos”.
The problem with this angle is, they’re telling their prospect to go against their identity.
Or another way of saying that is..
They’re telling their prospect to stop doing or being something they don’t want to do/be.
This is like walking up an escalator that’s going the other way.
Instead, you want to do the opposite.
You go with the flow.
For example, a better headline would have been…
How Perfectionists Can Create Profitable Marketing Videos in One Take
Or
How to Create Profitable Marketing Videos Fast Even If You’re a Perfectionist
Notice the difference?
Notice how I’m not telling my prospect to stop being who they are? And I’m not telling them they don’t have to do something they don’t want to do.
I’m telling them they can get the result even if that perceived flaw is part of their personality.
Let’s take another example…
Let’s pretend you’re a Coach who hates tech.
If that’s the case I’m not going to write a headline like…
“How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel”
Instead, I’m going to say…
“How to Build This Client-Getting Funnel Even if You Hate Tech or Have Never Put a Landing Page Together”
Or even better…
“How to Get New Clients Every Week with this Pre-Made Funnel – No Tech Setup Needed!”
Notice the difference?
Notice how I’m going with their identity and not against it?
So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.
Instead, figure out how you can work with those perceived flaws to create a hook.
With that being said…
If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.
After all, a lead magnet title (aka: headline) will get you subscribers…
An email subject line (aka: headline) will get you opens…
And an offer “promise” (aka: a headline) will get you buyers.
So getting your headlines right is critical to your online marketing campaigns converting.
Or another way of saying that is…
If you’re not getting clients it’s typically because your headlines aren’t resonating.
And this is why most of my coaching with clients revolves around critiquing their headlines…
When we make them clearer, stronger and more persuasive we see better results instantly.
If you need more clients and better headlines make sure to sign up for my 15 Minute Client program waitlist.
You’ll be first to know when spots are open:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
There are many Coaches who struggle to take money from their prospects.
It makes them feel like an “imposter” or “salesy”.
And, Big Pappa C used to feel this way back in the day.
But now I personally enjoy taking big wads of cash from my clients.
And, you should too.
After all, you’re transforming their lives – and that’s got to be worth a lot, right?
So in order to help you out, I thought I’d explore a simple analogy.
Here we go…
First, imagine you’ve been transported back a few thousand years to when people still bartered.
And also imagine you’re a very fine sword maker.
You have the finest, strongest swords in the land.
Now, I also live in this time and I’m a goat breeder.
And, for some reason, my goats have super massive udders that produce a lot of milk.
I’m known as “The Man Who Produces Big Uddered Goats”.
So anyway…
One day I’m walking along with one of my goats, huge udders dragging along the ground, and I pass by your sword making shop.
And, I’ve been meaning to get a sword in case I ever need to defend my family.
So I approach and ask if you’d like to trade one of your swords for my goat with gigantic udders.
You love the idea because you’ve been needing a goat at home to produce milk for your family…
And the huge udders are a big bonus.
It’s a great win win situation.
So we trade and both of us are super happy.
Now, let’s do the exact same scenario again…
Only this time we’ll fast forward a few hundred years to a time we’re using coins (AKA: money) to buy stuff with.
So once again I approach your shop because I need a sword to defend my family.
I ask, “how much?”
You say, “3 coins!”
“Wow, what a great deal,” I think to myself.
I buy the sword.
I’m happy because now I can defend my family, and you’re happy because you got 3 gold coins to buy that goat you’ve been needing to get.
So…
What’s the difference between the two scenarios?
The only difference is the addition of money to make the exchange of goods and service easier.
If you notice – even when money is involved, we are still exchanging value between two parties.
And also, in the second scenario both parties end up being happy because they get what they want.
So here’s the point “The Man Who Produces Big Uddered Goats” is making…
We don’t live in an age anymore where a prospect trades a big breasted goat (or whatever item) for your coaching services.
Instead, they give you money as an exchange of value.
Money = value to you.
Coaching = value to your prospect.
All you’re doing when you’re selling your coaching is exchanging value – just like thousands of years ago when you swapped a goat for a sword.
It’s just an exchange of value.
But for whatever reason some Coaches see taking money from their prospects as a negative thing.
They see their prospect losing in the deal and they’re winning.
As we’ve just established – this is totally incorrect.
Your prospect HAPPILY gives you their money because they find huge value in your service.
Of course, how much they give you will depend on how well you communicate the value of your service.
But that’s another lesson for another day.
For now, next time you sell just think of a goat with over sized udders and I’m sure you’ll be as happy as I am when you take a big wad of cash from your new client 🙂
With that being said…
If you need more clients and you hate all that “funnel stuff” then maybe my 15 Minute Client program can help?
Basically, I show you how to craft an offer that communicates the true value of what you do (so you can charge a lot more)…
And then I show you how to sell that offer one simple email per day (yes, even if you don’t yet have a list).
And that’s it!
To get on the waitlist so you’re first to know when I have spots open, click here now:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>