Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A question I get asked by Coaches all the time is this…
“Luke, how do I stop my emails going into the promotions tab?”
And, I understand why they ask.
It’s frustrating when you spend all this time writing your email, only for it to go into the promotions tab where no one reads it.
And so Big Pappa C wants to help you with that in this email…
And the answer is surprisingly simple.
And, pretty boring.
Here we go…
First and foremost, you want to send emails your prospects actually want to read.
Sounds obvious.
But by sending them emails they actually enjoy reading, more of your prospects will open them.
And if more of your prospects open them, Gmail will see that, and they’ll send more of your emails to the primary inbox.
Simple.
Second, you want to make your emails look like the ones you send to friends and family.
There’s a reason I don’t have images or tons of links in my emails.
I want these emails to look and feel as though they’re coming from a friend. Because in a way – they are.
So get rid of all the images, branding colours and all the crap that makes it obvious your email is from a business.
Yes, that’s even if you send emails to executives or other professionals.
Third, focus on the relationship.
This is another obvious one, but its effects can’t be understated.
When you focus on simply building the relationship with your email list, most of your issues with landing in the promotions tab fix themselves.
But what does that actually mean?
Well, an example would be to not lie or use “hypey” subject lines or copy in your emails.
By simply toning down the claims you will go a long way to being more believable.
For example…
I could have easily made the subject line of this email “how to get your email in the primary box every time.”
But I didn’t.
Instead, I toned it down to…
“How to get your email in the primary inbox more often.”
Is the first subject line stronger?
Sure.
But mine is more believable and achievable.
(On a side note: less hypey copy will also attract you a better quality client. You don’t want to work with clients that believe any hypey headline you throw out there. These are the type of prospects that are looking for magic bullet solutions – and they won’t do the work to get the result in your program)
There are other things you can do, of course. And I teach them in my program.
However, they’re the 3 big tips that will move the needle the most.
With that being said…
Of those 3 tips, the first is the one that’s most important, but also the one that’s hardest to accomplish.
The reason why is…
Writing emails your prospects actually want to read is more than just sending them content every day.
In fact, teaching too much is a great way to overwhelm your prospect and not get them to buy from you at all.
Instead, you want to send emails that entertain as well as educate.
Along with that, you to send emails that (gasp!) sell.
There is a difference between teaching, entertaining and selling. And you need to do all three if you want your emails to be effective.
The good news is, I have a very simple way of writing emails that enables you to do this without thinking about it.
And, it’s the reason why my clients can literally start writing client-getting emails the same afternoon they learn it.
If you know email is a critical strategy for getting clients, and this sounds like something you’re interested in, then I recommend placing your name on my email program waitlist below.
It’s called “The 15 Minute Client.”
When you do, you’ll be first to know when spots open.
And by the way, this is the only place I let people know when spots are open.
Here is the link to the waitlist:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A few days ago Alana walked in the door with 4 English muffins.
The price of them?
$12.
Pretty ridiculous when you consider you can get most other types of English muffins for $4 or so (and in those packets you get at least half a dozen).
However, the funny thing was, she happily paid this price.
Why?
Well, these weren’t no ordinary muffins.
No siree.
Let me show you the copy this company wrote on the back of their muffin packet…
“It takes us three days to make an English muffin.
Day 1: mix dough from premium, sustainable ingredients and cold prove for 24 hours.
Day 2: hand roll then cold prove for a further 24 hours.
Day 3: steam for 30 minutes, cool, then bake for 10 minutes.
Why go to all this effort?
Slow, cold proving gives superior flavour; steaming prior to baking locks in the moisture and lengthens freshness.
If you’ve had a better English muffin somewhere in the world, please let us know!”
And let me tell you…
These were the best muffins Big Pappa C has ever eaten.
And, we’d pay $12 for another 4 in a heartbeat.
But the real question is…
How are they able to attract customers that happily pay 3x more than other muffin manufacturers?
Well, if you read the above copy again, the answer is simple…
They differentiate themselves.
And how do they do that?
By describing the process in which they make the muffins.
Also, do you notice how they talk about why they go to all this effort?
So they can get you a better tasting/fresher muffin (AKA: talking about the why enables them to talk about the enhanced benefits of their process).
This is great copy.
And the funny thing is, for all we know every other muffin manufacture could be using the same process. But just by the fact they’ve put it on their packet differentiates them and enables them to charge far higher prices for a commodity item.
More:
We can take this lesson and now apply it to your coaching business…
If you want to charge more you must differentiate yourself somehow.
And, there are 2 primary ways to do this…
The first is by choosing a specific niche.
As you know, when you niche down it enables you to stand out because you’re speaking to a crowd of people that’s underserved.
Also, niching down enables you to charge more because now this crowd sees you as a specialist.
This is by far the easiest way to differentiate.
And the second way is by using what Gene Schwartz calls a “unique mechanism.”
This is where you use your unique system/methodology to differentiate yourself in the marketplace.
This is why you see so many gurus giving their systems weird names.
For example…
The “Invisible Funnel Method.”
The “Sales by Chat System.”
“The Double Your Dates Strategy”
“The Divorce Decision Program”
Etc etc.
They’re not doing this just because it sounds cool.
They’re doing it to cut through all of the other marketing messages.
If you’re in a broader market (AKA: not a niche), you need to do this.
You need a unique mechanism and you need to know how to use it to cut through the market.
This requires a much more sophisticated approach with your marketing.
And, it can be done.
(I do it and do it for my 7-figure+ clients)
But you need to know what you’re doing.
This is why I say if you’re a Coach earning less than $100k/mo, then you shouldn’t worry about any of that.
Just niche down as this is the much shorter path to get to your revenue goals.
Then when you get to a certain level of success, you can broaden your message if you want.
With that being said…
If you like the idea of charging 3x more for your services and have your clients happily pay for it, then maybe I can help?
I have a program called The 15 Minute Client that shows you how to attract clients with one daily email, and also…
Shows you how to significantly raise your fees without scaring away prospects (or feeling like a fraud).
Click here to jump on the waitlist so you’re first to know when doors are open:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>