Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
If you want to fail as a Coach, create a low-ticket funnel.
Why do I say that?
(Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years)
Here’s why…
First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product.
You have to create at least 4…
- The main product
- The order bump product
- The first up sell product
- The second up sell product
Why do you have to do that?
Because advertising is so expensive these days that you need all these products to raise the “Average Order Value” of each customer.
The higher the average order value, the more you can spend to acquire a customer.
Most gurus don’t tell you you need all these products to make their “wackydoo” low-ticket funnel system work.
But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build.
This, of course, delays you to getting to your #1 goal which is just some frikken clients.
The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal.
Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top – that’s a bonus.
But really, these low-ticket funnels are just designed to get you customers.
And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them…
Your coaching program.
My thoughts are – why not just sell them the coaching program without all that crap?
You can!
More:
The other thing gurus don’t tell you about their “fan-dangled” low-ticket funnels is that there are so many variables for you to get right if you want to succeed.
First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or “free + shipping” offer)…
Just because it’s low priced doesn’t mean you can get away with an average offer or copy.
Then the other 3 offers (order bump + 2 up sells) have to be very good too…
Then your ads need to have great copy, images and headlines…
Then you need to have good email follow up to upgrade them to your coaching program…
And on it goes.
Can most Coaches earning under 6-figures achieve this?
No.
And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers.
I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign.
Again – these are all the things the “gurus” don’t tell you.
So as you can see…
Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients.
I’m telling you this as someone who has had a lot of success with them.
Stay far away!
I don’t even do them in my own business.
Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals?
And that way is this…
Build your list with paid ads…
Email that list once per day with something valuable and an offer to work with you.
Then you simply let the power of consistent follow up bring you clients who want to sign up to your programs without you ever speaking to them once.
Meaning…
If you simply build your list and email it regularly, you will get “pre-sold” clients lining up to work with you.
Sure it’s not as sexy as a “ninja hack” low-ticket guru funnel – but who cares…
It’s actually a strategy any Coach can make work.
With that being said…
If after that rant you still want to do a low-ticket funnel, then I can’t help you.
(But maybe a psychiatrist can?)
However, if The Aussie Hermit has helped you see the light, then there may be hope for you after all…
I have a program call The 15 Minute Client.
And it will show you how to build your list with quality leads using paid ads…
Then show you how to send one daily email that converts those leads into premium clients.
Even better…
I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content.
To find out when doors are open next, add yourself to the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
A while back I tried a new LinkedIn strategy to get Facebook ad clients when I was thinking of running an agency.
The idea was to connect with potential prospects, start a convo and then go from there.
(There’s more to it than that obviously, but that’s the general gist)
And, while the good news was, my VA did 90% of the work for me, and I got a lot of good responses.
The bad news was, I had to have a lot of conversations just to land one client.
And that just reminded me why I gave up the “free” client-getting strategies.
They’re OK if you’ve got a lot of spare time to burn – but I didn’t.
And even if I did…
I’d rather spend that time with my family or looking up conspiracy theories about the elites eating babies.
What?
Anyway, while many of the conversations led to nowhere, I did get some hilarious responses.
For example, one of the people I connected with must have taken a look at my LinkedIn profile before she responded.
Here’s what my LinkedIn profile said at the time…
“1 Billion Emails Sent, $40M+ Banked for Clients, $8M+ Spent on Ads, 500,000+ Leads Generated, Over 4,000 Coaches, Consultants & Experts Served”
And here’s what she said…
“Wow, that’s a lot of $$ signs in your profile Luke. I’m not interested in making money. Go find the self-interested narcissists. Cheers Kristyn”
Funny.
And also kinda sad.
All I had done up to that point was connect.
I hadn’t pitched anything at all.
So for her to go from zero to that comment something had obviously triggered her.
I suspect it’s probably because she wasn’t making any money at all?
After all, if you’re successful you ain’t making a comment like that.
Here’s the thing…
If you’re a Coach that earns good money, or has no problem making good money, you know that there’s absolutely nothing wrong with that.
In fact, all money is is an exchange of value.
You give your service to your prospect, and that’s valuable to them.
And they give you money for your service, and that’s valuable to you.
So the more money you make simply shows how much value you’re creating in the world.
More:
The other important thing about making money is that you need it for your business to thrive.
You need it to pay for your tech platforms…
You need it to pay for your ads…
You need it to pay for your VA’s and employees etc…
So the more cash flow you have coming into the business, the more you can reinvest in it, the more you can grow, the more people you can serve.
Point being:
Earning revenue – and lots of it – is a very good thing.
Of course, it can be used for bad as well.
But that doesn’t mean money in itself is bad.
It means the person using the money for bad things is bad.
Hopefully, Kristyn has realised that by now.
And if not, she’s probably not in business.
With that being said…
If you don’t want to earn a lot of money in your business, then I can’t help.
However, if you like the idea of earning a great income while making an even bigger impact, then the self-interested narcissist “Big Pappa C” may just be your man.
I have a program that gets you clients sending one email every day.
Of course, there is some setup involved (which takes about 4 weeks) to get people coming onto your list on autopilot, but once done all you’ll need to do is send one 15 minute email each day to get clients lining up to work with you.
(And yes, I show you how to come up with the content and send out the emails without it taking a ton of time)
If this sounds like something you’re interested in, make sure to put yourself on The 15 Minute Client Waitlist here:
https://The15MinuteClientWaitlist.com
You’ll be first to know when spots open.
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>