Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

How to ethically plagiarise a winning marketing message from your competitor

11 Sep 2021
Posted in ,
Ear wax.

The Aussie Hermit’s ears are packed full of ear wax.

And, I know this is probably gross to you.

But if you just put up with that queasy feeling in your stomach for a few moments longer, I’ll show you why there’s an extremely valuable marketing lesson hidden deep within the dank ear wax of my ears.

Here we go…

For the last year or so, I’ve noticed the hearing in my left ear has been declining.

And, after doing some research – I realised it’s because of my ear eax.

(Apparently, you don’t want to clean your ears with cotton tips, which is what I’ve been doing basically since birth)

So ever since that realisation I’ve been looking for a way to clear out my canals.

And through my journey of research, I discovered there are many methods that can work – and some even involve fire (no thanks!).

However, of all the ways to get my cavities cleaned, I settled on trying “Wax RX”.

This is a product I found out about on Dan Bongino’s show.

But that’s not why I bought the product.

I bought it because of the reviews.

You see, when I’m trying to decide if a particular product is right for me, like most I Googled it to find the reviews.

And that’s exactly what I did with Wax RX.

This then lead me to Amazon where I read about many customers experiences.

And, one of them really stood it.

Paraphrased, it said this…

“10 years of bad hearing that was fixed in 10 minutes with this product.”

And the first thing I thought was…

“Wow, that’s a great result.”

Then being a marketer the second thing I thought was…

“Wow, that is a great headline for this product!”

And that’s the golden lesson of today’s email…

What I tell Coaches all the time is that you don’t have to be a great marketer or copywriter.

And the reason why is…

Your market will literally give you all of your headlines, copy and marketing material for free…

You just have to know where to look.

And one of the best places to look is on Amazon.

Specifically, the “reviews” section.

In just this little section you’ll learn your market’s biggest fears, challenges and frustrations.

And also what they really want from your coaching program. Their desires.

The key to doing this right is for you to look up your competitor’s books on your topic and then go through the reviews.

There will be a crazy amount of gold in these reviews that you can use to make your campaigns convert.

And the best part is…

It’s not copyrighted!

Just look at the example above.

As mentioned, I could literally copy/paste this quote and use it as a headline for this product – and there’s nothing anyone can do to stop me. 

This strategy is so good it should be illegal.

But thank God it’s not!

Anyway, do what you will with this info.

My clients and I have used it very successfully in our online campaigns.

With that being said…

If you need more help crafting a marketing message that attracts your dream client, maybe The Aussie Hermit can help?

I have a program called “The 15 Minute Client” that shows you how to get A+ clients sending one daily email.

And the best part about this program is…

I show you a simple way to send these emails so they speak directly to your dream client’s deepest wants and needs even if you’re not a marketer or copywriter.

You’ve learned one method today. In the program I have tons more.

To jump on the waitlist to know when doors are open next, go here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

The vaccine that stole his life

09 Sep 2021
Posted in ,

Did you know…

In Australia by the time a child is 4 years old they’ve had over 40 vaccines injected into them?

(I think it’s even more for the US)

Crazy, ey.

And it was when Alana and I found this out we figured we should probably do a bit more research before giving all of those to our second daughter, Olive.

(Unfortunately, we found this out after Indi had already had her first 18 months worth. Yikes. Sorry Indi!)

Anyway…

As part of our research we downloaded this 12 part documentary series that’s had a lot of five star reviews.

And while we never go through all of it – each part is like 1-2 hours long – we did watch enough for it to scare the crap out of us.

For example…

In the opening episode they were interviewing a mum who had given her son the regular schedule of vaccines.

And he was a perfectly healthy 3 year old boy.

But then one day after his latest round of vaccines he developed extreme autism.

He went from running around the backyard, climbing trees, playing with his sister, talking to his parents, having friends…

To being mentally disabled.

Now he is no longer able to climb trees…

He is no longer able to have conversations…

And he is no longer able to look after himself.

His parents will have to take care of them for the rest of his life…

And you could see it in the way she told the story that her life was basically destroyed in that one decision.

Suffice it to say – it scared the crapola out of us…

And made us want to never give our kids another vaccine again.

Of course, we know that the autism may not have been caused by the vaccine (and why we’ve read other books since to cross-check what this doc was saying).

But that’s not the point…

What I’m teaching you is a very powerful marketing lesson.

And that is…

If you want to motivate people to buy your stuff – build a VISION.

Specifically…

Build a vision of their fear, or build a vision of their desire.
(Tip: fear works best)

The reason why this documentary was so successful in motivating us not to take vaccines was because it created a vision of what life could be like if we had one of our daughters develop autism.

Yes, even though the chances are extremely small of that happening, ain’t no way we wanted to live like that for the rest of our life.

And so, whether logical or not – it worked.

And that’s why building a vision is so powerful.

It doesn’t tap into your market’s logical brain.

No one buys on logic.

They buy with emotion.

And that’s exactly what building a vision does…

It creates a huge emotional response in the brain.

And when you do that, you give them much more motivation to buy from you.

Alright, enough teaching today.

This email is already valuable enough that Big Pappa C should be charging for it!

With that being said…

“Building a vision” is just one of the many profitable techniques I teach inside my 15 Minute Client program.

This is a simple system for getting high paying clients sending one email each day.

And yes, this works even if you don’t have a list as I show you how to build a list on autopilot.

If you want to know when doors are open next, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>