Every week The Ol’ Aussie Hermit gives marketing advice to hundreds of Coaches.

Most are earning under 6-figures.

Some are earning between 6 and 7-figures.

And then there are a few doing over 7-figures.

Want to know what separates those struggling and those succeeding?

Well, there are a small few things.

And, they’re not as complex as you might think.
Let’s talk about 3 of the main ones in this email…

First, the successful Coaches don’t get distracted by the bright shiny objects.

A few minutes ago I was scrolling through Facebook and I saw some guy trying to convince Coaches that the reason you aren’t successful is because you don’t have your own “phone app.”

Now, I’ve seen this guy’s ad many times before so there must be Coaches buying his product.

Listen to me…

You don’t need a F%#$ing app!

An app will not attract or close a high ticket client.

It’ll just bog you down for months trying to set it up.

Is it a “nice to have” feature of your program?

Sure.

But do you need it to get to 6, 7 or 8 figures?

Hell no. 

And successful Coaches know this – that’s why they ignore these types of distractions.

And they also know that if you want to truly scale your business, you must first master the fundamentals.

The two core ones being…

1. Get clear on your market,…

2. Create an offer that market wants.

If you can do those 2 things, you’re 80% of the way there to achieving your revenue goals.

The second thing 7 and 8-figure Coaches do that I consult with is they use paid ads.

Yes, paid ads cost money.

Yes, that’s scary when you don’t have much cash flow.

But here’s the deal…

If you truly want freedom from your business, you have to learn how to make paid ads work.

Why?

Because as I type this email, I’m generating leads.

As I played with my kids today, I was generating leads.

As I was on the crapper today, I was generating leads.

Etc.

You don’t get that freedom with the “free” or “organic” strategies.

Instead, you get a lot of long hours and frustrating results.

Finally, the other thing successful Coaches do that I consult with is they… follow up!

Meaning…

They send regular emails.

(Typically daily)

You have to understand…

Us Coaches are selling a very high priced offer. And in order to do that effectively, we need to build a lot of “know, like, trust and credibility.”

And the easiest way to do that is by simply sending regular emails.

Just like yours Hermity.

By sending regular emails that help your list, you establish a strong relationship to a point where they want to buy your program before you’ve ever said a word to them.

And that’s powerful because it means by the time you get to finally speak to them, you don’t have to close them.

They’re already closed.

From there you simply invite them into your program if you want to work with them.

It blows my mind how many Coaches don’t do this one simple activity.

We all know we should be doing follow up. We all know how important it is.

Yet, it’s the last thing we do.

It must be the first thing you do each day.

It’s that critical.

And again, successful Coaches know this.

There are many more differences between Coaches that struggle and Coaches that succeed. But if you just get the above ones right well, as I said, you’ll make it to your revenue goals.

With that being said…

If you’re looking for more clients, I have a program called “The 15 Minute Client.”

And what The Aussie Hermit’s clients love about the program is how simple and straightforward this system is to get all the clients you could ever want or need.

There are no complex funnels…

There are no “apps”…

And there are no convoluted automations.

It’s just one ad that builds your list on autopilot, then you send one daily email.

And that’s it.

You’re whole marketing strategy literally takes 15 minutes per day.

(And yes, you can get to 7 figures with this strategy)

If that sounds like something you could be interested in, make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Probably the biggest challenge Coaches face in today’s marketplace is being able to stand out.

After all, your prospects are bombarded with thousands of marketing messages per day.
So how do you get noticed amongst all that noise?

And how do you ensure that when they see your ad, they choose you over the myriad of other options?

Well, that’s what I want to talk about in today’s email…
And, it’s pretty simple…

There are only 2 ways to stand out.

One is easier. The other is harder.

Let’s talk about the easier one…

And that is, you choose a niche.

You’ve heard it a thousands times, and you’re gonna hear it one more – by choosing a very small, specific niche market you’re able to cut through the noise and get prospects chasing you down.

Let me show you how it works…

Let’s say you help people who have “low energy.”

This is a problem that millions of people suffer from.

So you could go out into the market with a message like… “hey, if you’re struggling with low energy, I’ve got this free training that will help you boost your energy” etc.

That might work but problem is, because it’s such a broad problem/market it would be hard to stand out.

Instead, if you want to cut through the noise and get a better response, you could focus on a niche demographic that has low energy.

For example, you could choose to focus on people who have “Chronic Fatigue Syndrome” or maybe even “Lyme Disease.”

With these demographics you’re still solving the problem of “low energy,” however you’re doing it in a way that allows you to cut through the noise.

For example, in your ad you could say…

“Do you suffer from Lime Disease?

If so, I have a great free training that will help you boost your energy… etc”

Notice how with this example it’s speaking to a smaller, more specific crowd?

This will get a much better response.

And this is how niche marketing works.

People feel like your offer is made just for them, and so they’ll respond more actively.

And as mentioned, this is the easier of the 2 ways to stand out.

The second way to stand out is a little more difficult because it requires you to be more sophisticated with your marketing.

Specifically…

You need to use what Gene Schwartz (one the greatest copywriters to have ever live) calls a “unique mechanise.”

For us Coaches, a unique mechanise is our “system” or methodology to getting results.

This is why you see big name gurus on Facebook advertising their system, and it’ll have a weird name.

I.e.

The Facebook Reverse Ad Selling Method
The Invisible Flytrap Funnel
The Content Creation Blueprint
etc.

This is done for a reason – to stand out.

By leading with a unique system/method in your messaging you give prospects a reason to choose you over other competitors.

This is why in my main ad campaign I advertise a training called “The 1-Sentence Offer.”

This is unique and different to anything else out there.

I have to do this because I’m in a broader market.

But again, this path is more difficult if you’re not a seasoned marketer, and why I recommend that if you simply want high paying clients, to go with a niche in the first instance.

This is what I do with most of my clients and why, after years of struggle, they’re able to finally see results so quickly.

With that being said…

If you’re struggling to get clients, I can almost assure you the problem is that you haven’t found a way to clearly stand out in today’s market.

And as mentioned – this is the first thing I do with clients in my 15 Minute Client program.

First we pick your niche. Then we craft your high ticket offer for that niche.

And after working with thousands of Coaches over the years, The Ol’ Aussie Hermit has gotten pretty good at it.

Then from there was set up a simple ad campaign to attract your niche onto your list on autopilot.

Then, finally, we turn that list into high paying clients with one daily email.

And that’s it.

To find out when doors are open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra