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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Did you know…
In Australia by the time a child is 4 years old they’ve had over 40 vaccines injected into them?
(I think it’s even more for the US)
Crazy, ey.
And it was when Alana and I found this out we figured we should probably do a bit more research before giving all of those to our second daughter, Olive.
(Unfortunately, we found this out after Indi had already had her first 18 months worth. Yikes. Sorry Indi!)
Anyway…
As part of our research we downloaded this 12 part documentary series that’s had a lot of five star reviews.
And while we never go through all of it - each part is like 1-2 hours long - we did watch enough for it to scare the crap out of us.
For example…
In the opening episode they were interviewing a mum who had given her son the regular schedule of vaccines.
And he was a perfectly healthy 3 year old boy.
But then one day after his latest round of vaccines he developed extreme autism.
He went from running around the backyard, climbing trees, playing with his sister, talking to his parents, having friends…
To being mentally disabled.
Now he is no longer able to climb trees…
He is no longer able to have conversations…
And he is no longer able to look after himself.
His parents will have to take care of them for the rest of his life…
And you could see it in the way she told the story that her life was basically destroyed in that one decision.
Suffice it to say - it scared the crapola out of us…
And made us want to never give our kids another vaccine again.
Of course, we know that the autism may not have been caused by the vaccine (and why we’ve read other books since to cross-check what this doc was saying).
But that’s not the point…
What I’m teaching you is a very powerful marketing lesson.
And that is…
If you want to motivate people to buy your stuff - build a VISION.
Specifically…
Build a vision of their fear, or build a vision of their desire.
(Tip: fear works best)
The reason why this documentary was so successful in motivating us not to take vaccines was because it created a vision of what life could be like if we had one of our daughters develop autism.
Yes, even though the chances are extremely small of that happening, ain’t no way we wanted to live like that for the rest of our life.
And so, whether logical or not - it worked.
And that’s why building a vision is so powerful.
It doesn’t tap into your market’s logical brain.
No one buys on logic.
They buy with emotion.
And that’s exactly what building a vision does…
It creates a huge emotional response in the brain.
And when you do that, you give them much more motivation to buy from you.
Alright, enough teaching today.
This email is already valuable enough that Big Pappa C should be charging for it!
With that being said…
"Building a vision" is just one of the many profitable techniques I teach inside my 15 Minute Client program.
This is a simple system for getting high paying clients sending one email each day.
And yes, this works even if you don’t have a list as I show you how to build a list on autopilot.
If you want to know when doors are open next, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
If you want to fail as a Coach, create a low-ticket funnel.
Why do I say that?
(Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years)
Here’s why…
First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product.
You have to create at least 4…
- The main product
- The order bump product
- The first up sell product
- The second up sell product
Why do you have to do that?
Because advertising is so expensive these days that you need all these products to raise the “Average Order Value” of each customer.
The higher the average order value, the more you can spend to acquire a customer.
Most gurus don’t tell you you need all these products to make their “wackydoo” low-ticket funnel system work.
But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build.
This, of course, delays you to getting to your #1 goal which is just some frikken clients.
The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal.
Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top - that’s a bonus.
But really, these low-ticket funnels are just designed to get you customers.
And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them…
Your coaching program.
My thoughts are - why not just sell them the coaching program without all that crap?
You can!
More:
The other thing gurus don’t tell you about their “fan-dangled” low-ticket funnels is that there are so many variables for you to get right if you want to succeed.
First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or “free + shipping” offer)…
Just because it’s low priced doesn’t mean you can get away with an average offer or copy.
Then the other 3 offers (order bump + 2 up sells) have to be very good too…
Then your ads need to have great copy, images and headlines…
Then you need to have good email follow up to upgrade them to your coaching program…
And on it goes.
Can most Coaches earning under 6-figures achieve this?
No.
And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers.
I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign.
Again - these are all the things the “gurus” don’t tell you.
So as you can see…
Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients.
I’m telling you this as someone who has had a lot of success with them.
Stay far away!
I don’t even do them in my own business.
Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals?
And that way is this…
Build your list with paid ads…
Email that list once per day with something valuable and an offer to work with you.
Then you simply let the power of consistent follow up bring you clients who want to sign up to your programs without you ever speaking to them once.
Meaning…
If you simply build your list and email it regularly, you will get “pre-sold” clients lining up to work with you.
Sure it’s not as sexy as a “ninja hack” low-ticket guru funnel - but who cares…
It’s actually a strategy any Coach can make work.
With that being said…
If after that rant you still want to do a low-ticket funnel, then I can’t help you.
(But maybe a psychiatrist can?)
However, if The Aussie Hermit has helped you see the light, then there may be hope for you after all…
I have a program call The 15 Minute Client.
And it will show you how to build your list with quality leads using paid ads…
Then show you how to send one daily email that converts those leads into premium clients.
Even better…
I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content.
To find out when doors are open next, add yourself to the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>