In Canberra, we have a drug addict problem.

Go down into the city and there’s a good chance you’ll be attacked.

But not in the way you think…

You see, our drug addicts won’t rob you.

Instead, they’ll attack you in your car… with a squeegee and a soap bucket.
That’s right…

Our drug addicts will come up to your car while you’re stopped at a set of traffic lights and clean your windscreen for a tip.

Sounds harmless, right?

Well, often these drug addicts don’t listen when you tell them "NO THANKS!"

Or…

"DON’T TOUCH MY F$%##$ CAR!"

They’ll just go right ahead and clean your windows without your permission.

Then they’ll still ask for the tip!

And if you don’t give it them?

Some will abuse you right in front of everyone at the lights!

Funny things is…

These addicts are out rain, hail or shine.

A great example of this was today…

The pour old Aussie Hermit is in the city, stopped at a red light.

It’s pouring down rain.

My windscreen wipers ferociously swinging back and forth.

Then from behind the trees out jumps a drug addict to clean my windows!

Yes, in the pouring rain!

Yes, with my windscreen wipers on!

This hunched-back lady with 3 teeth hobbles over clutching her bucket and squeegee, and then because the windscreen wipers are on, she can’t wash my screen properly.

Do I turn them off for her?

Heck no!

So does she give up?

A big "no" to that too!

She starts washing the window BETWEEN the wiper swipes.

I sh!t you not.

She times it so her squeegee dodged the wipers.

Incredible!

Then after she’s done her 30 second "clean," like the hunchback of Notre Dame she hobbles round to my right windscreen to get a tip.

I’m not kidding.

Then, when I gave her a "wtf are you serious?" face, she starts shouting cuss words in a bogan language I assume only other addicts with 3 teeth would understand.

Talk about a story, ay?

Imagine being so desperate for money, you have to go outside in the rain to wash windows.

And the truth is - I feel for her.

Because I have been that desperate before.

No, not to pay for a drug addiction.

But to simply keep my business alive.

One of the stories I’ve never told is that when I was in London back in 2013, I got to the stage where I literally had no money left.

I had to find a way to pay the bills other than coaching because, well - I wasn’t selling any coaching.

One of the ways I did that was to borrow money off my Mum, Dad, and Nan.

Then when that ran out, I was too embarrassed to go back to them again.

So I started looking for opportunities to make money in London.
One of those opportunities?

Modelling.

My reasoning was - it paid well. It’s part time. And I’d seen average looking guys as models before so why not me?

Here’s what happened…

I find an agency that’s looking for models.

The problem is, they need headshots and modelling examples before they even look at me.

This means I need to fork over £600 just to get these photos done.

Crap.
Oh well, that’s what credit cards are for, right?

So I hand over the money and this professional photographer takes me around London to get some photos done.

This part goes OK.

The photos are easy to do as it’s just me looking around. Smiling. Walking etc.

I feel confident.

"I got this!" I think to myself,

Then they bring me into the studio where they ask me to do some posing.

And that’s when things go down hill fast…

Now, I don’t know if you’ve ever seen an 80’s prno...

I haven’t.
But I imagine that’s what my photo shoot looked like, only with clothes on and no woman.

It was that awkward.

At the end of the session the lady photographer comes up to me and says…

"Have you ever modelled before?"

Not a good start.

Then right after she says…

"I think you need to go home and practice in the mirror to see what you look like. Then come back to get more photos done."

Oof.

Suffice it to say…

That was the day my modelling career started and ended.

Now, the reason I tell you this story is because I never should have been in this position.

Like the drug addict who attacked my car with a squeegee today - I never should have been that desperate for money.

But I was because I following the advice of some terrible mentors.

And because of that, my business was foiling.

So if that’s you…

If you’re currently desperate for clients (or would simply like a lot more), and you feel like the advice you’re following leaves something to be desired, then I’m going to give you some advice I wish I could go back and tell myself all those years ago. That is…

Don’t try to reinvent the wheel.

Keep it simple.

Start with what works - and what has always worked - to get clients.

What do I mean?

Step 1) Build your list.

Step 2) Consistently email that list with an offer they want,.

That’s it.

I know it’s not sexy.

I know it’s not as exciting as the latest "book" or "tripwire" funnel.
But here’s the thing…

If you can’t make that strategy work - the most simple out there - then what are the chances you’re going to make the latest guru funnel work that has 25 up sells, 15 order bumps, 18 automations sequences on 13 offers?

The chances are very low.

And that’s why so many Coaches are failing, desperate for money and on a path back to a soul-sucking 9-5.

Don’t make client attraction more complicated than it needs to be.

Build your list and email your list consistently.

It’s that simple.

With that being said…

If you like the sound of doing those 2 steps, then that’s exactly what I’ve helped Coaches with over the last 5 years.

Together, we’ll attract quality leads onto your list with paid ads…

Then I’ll show you how to send that list one email per day to convert them into high-paying clients.

To know when spots are open next for my 15 Minute Client program, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra