Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Recently, The Aussie Hermit watched Forrest Gump with Alana.
And, even though I’d already seen it a dozen times…
I’m still blown away by how good it is.
What I particularly like about it is the great messages it sends around achieving success.
And, as I was reflecting on that at the end of the movie, I turn to Alana and ask her…
“After watching Forrest Gump, and him achieving so much success in so many different areas even though he was slow - what message do you think that sends?”
She says…
“For me, it says that he actually had an advantage because he was slow. Whenever he wanted to achieve something, he achieved it because he didn’t have to deal with all the overthinking, fear, contaminated thoughts etc we “regular” people have to deal with.
He just did each activity as was instructed to him, without second-guessing, and that’s why he was so successful.”
Great response.
And you know what?
As I thought about it, I realised success in email is exactly the same...
I find a lot of Coaches and Experts aren’t successful with email because their minds are riddled with fear about things like…
What people will think about them…
Whether their content is good or not…
Whether they’re emailing too much or too little…
Whether they’re selling too much or too little…
And on it goes.
There is so much fear, second-guessing and contaminated thought with sending emails, that it holds perfectly capable Coaches back from making huge sums of dinero.
It’s a damn shame.
Which is why I thought I’d do something a bit different today and give some tips on how to send profitable emails the “Forrest Gump” way…
Without using your brain!
That way, even if you’ve got an IQ of only 60, you can still get clients with email 😉
Here we go…
Tip 1) Don’t “think up” content for an email
One of the slowest ways to create an email is to sit in front of your computer and try to “think it up.”
What happens most of the time is we just get the blank page sweats!
So don’t use your brain!
Take the Forrest Gump approach…
The fast way to get your email ideas/content is not from your brain, but from the marketplace.
Look at this email.
I didn’t think it up - it’s come directly from a movie I watched, and a conversation I had.
Go back and look at my other emails. They’re the same!
I didn’t think them up. I got the content from a personal story or somewhere online.
How’s that for not using your brain!
Thanks Forrest Gump.
Next:
Tip 2) Don’t think when writing
Seriously.
Your best emails are those where you don’t think…
Where it’s just flowing from your subconscious to your fingertips.
If you have to stop to think about what to say in your email it’ll stop the flow and s…l…o…w you down!
So get your email out all in one go.
Don’t stop. Keep writing. Edit later.
Use this motto when writing…
“Write, Forrest, Write!”
Tip 3) Don’t use big words
Use language so simple Forrest Gump could understand it.
No this isn’t because your audience is dumb.
It’s because if you use big “50 cent” words it takes more energy to understand the message (yes, even for more “sophisticated” or “educated” or “high performance" people).
And more energy means you’ll have less people reading all the way 'til the end.
And that’s the part where you make your offer. So, it’s pretty important you get your message consumed!
So keep your words simple.
Think 5th grade level max.
More:
Tip 4) Don’t over-edit
When you’ve finished your email - you want to review it.
But don’t go over it multiple times. Doing so will almost certainly put you in a perfectionist mindset, noggin you down for hours.
Take the Forrest Gump approach…
Read it out loud. Slowly. And read it just once!
This will help you smooth out the flow of the email, fix the structure, and will help you pick up any glaring grammatical errors.
From there, simply move onto the final step…
Tip 5) Don’t think, just hit “send.”
What would Forrest Gump do after he’s written his email and read over it once?
He’d hit send!
He wouldn’t overthink…
He wouldn’t worry about whether it was good or not…
He wouldn’t have one lick of fear because he knows the most important thing to do with your email once it’s done is to send it out…
Because that’s when the dinero’s are made.
So there you have it…
That’s Forrest Gump’s Guide to Email Marketing.
Pretty simple, right?
And that’s exactly how email is when you take away all the fears and self-doubt that gets stuck in our brains.
With that being said…
If you’d like to get clients from a system so simple even Forrest Gump could profit from it, then maybe it’s time to take a look at The Aussie Hermit’s 15 Minute Client program?
It shows you how to send one simple email each day that gets high-paying clients chasing you down.
To know when spots open next, run, Forrest, run on over to this link:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
There are 2 types of Coaches in this world…
There are “whiners” and there are “winners.”
Let’s start with the whiners:
Whiners will buy your course, not use it, then call their credit card company to get a chargeback citing “they never received it.”
Whiners expect you to deliver more coaching and support than what was agreed, and when you don’t deliver they demand a refund after already having taken up hours of your time.
Whiners expect overnight success with little work, and when they don’t get it, they talk trash about you on social media.
Whiners get angry when they see other successful people on Facebook, and will write “scammer” or “liar” on your ad without ever having experienced any of your content.
Whiners will even opt in for your lead magnet, not consume it, then complain it provides “zero value.”
Yes, there are whiners everywhere.
And even The Aussie Hermit gets them from time to time.
For example…
Here’s a doozy of an email I received yesterday from a whiner after she opted in for my free “1-Sentence Offer” training:
“Terrible! Can you get to the point??? Worthless, long, dull video with ZERO value.
Where is the fucking one sentence??? SCammer!”
Sad.
And, unfortunately, with an attitude like that - these whiners won’t ever experience the success they’re after.
The good news is, there are many more winners than whiners.
And they make having to deal with the whiners totally worth it.
Let’s talk about them next:
Winners will buy your course, implement it and (gasp!) get results!
Winners won’t suck up your time, but instead will only ask you questions after they’ve already tried to figure out the problem themselves.
Winners know results don’t come overnight or in a magic bullet solution, but instead take time and consistent effort.
Winners won’t get angry when they see other successful people on Facebook, instead they’ll be curious and want to know what made them successful.
Winners will even opt in for your free trainings and (oh my god!) consume it, then if it’s good, will leave a positive comments.
Yes, winners are great.
And they make dealing with whiners totally worth.
Case in point:
Here’s a few messages I’ve received from some winners about the exact same 1-Sentence Offer training the above whiner was complaining about:
====
Super impressive and I usually roll my eyes when I read ads.
I watched your video and you nailed the concept of value and why people will work with you instead of your competitors
====
Great training video Luke Charlton. Authentic, clear, valuable and very compelling. Many thanks for sharing.
====
Dude! This is epic training. Thank you. And I NEVER leave comments on ads
The fact there was no pitch at the end earned huge respect from a fellow Aussie.
Great work man. Truly solid training. Made a heap of notes and took some screenshots.
====
Plus many more.
My advice?
Ignore the whiners.
They will only bring you down.
Instead, focus on the winners.
After all, isn’t that why you’re a Coach - to create more winners?
With that being said, let me ask you one more important question…
Are you a winner or a whiner?
If you’re a whiner, God help you because I can’t.
But if you’re a winner…
If you want success…
If you’re willing to take action to get that success…
And if you know it takes staying consistent to gain that success, then maybe - just maybe - The Ol’ Aussie Hermit has something for you.
Here’s the deal:
I have a program called “The 15 Minute Client.”
And to cut a long story short, it will help you get clients sending one email each day.
When you jump into the program we will…
1) Get clear on your dream client…
2) Craft an irresistible offer for that client…
3) Launch your autopilot list building campaign, and…
4) Convert that list with one 15 minute email each day.
A big promise?
If you’re a whiner, absolutely.
But if you’re a winner?
If you actually take action and do the work?
Well, then results are a foregone conclusion.
To be notified when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>