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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

How even low-IQ Coaches can make it big

06 Oct 2021
Posted in

Following is a quote I read on Twitter from "The Wallstreet Playboys"...

====

"For anyone with a 130+ IQ, if they spent as much time doing as they do thinking…

They’d make millions more.

Overthinking is a disease for the intelligent that needs to be managed"

====

So true.

And, you know what's also true?

Coaches have the same problem.

I see it all the time.

And, The Ol' Aussie Hermit used to struggle with this big time as well.

When I first got going as a Coach all I would do is think, think, think and think some more.

The reason?

I was afraid to make a mistake.

For example...

I was afraid to choose a niche - so I would think.

I was afraid to choose the wrong marketing strategy - so I would think.

I was afraid to put my content out there - so I would think.

I was constantly thinking - going back and forth in my mind trying to figure out the "perfect" direction.

And you know what?

No matter how much thinking I did - I was never 100% certain. And because of that, I would never move forward.

I wasted months crippled with fear.

Now, after all these years I’ve learned an important lesson…

"Movement beats meditation."

(Credit goes to Matt Furey for that saying)

The truth is - you won’t know what the right niche is, or what the right marketing strategy is, or what the right content is until you take action on it.

It’s part of the game of success.

Like it or not - it’s what you signed up for when you became a Coach.

So don’t let overthinking and fear hold you back from the success and the clients you deserve.

Move.

Take action.

It’s the only way to get what you want, and it’s how even low-IQ Coaches can make it big!

With that being said...

If you find yourself stuck, meditating on what to do to get clients, I find the easiest way to move forward is to choose something that's proven...

One that's simple to make work...

And one that doesn't take up much time.

Enter The Aussie Hermit's "15 Minute Client" system.

With just one daily email you can get prospects applying to work with you even if you're unknown.

Of course, there is some setup involved.

First we make sure you have a great offer that's going to sell...

And then we setup your autopilot list building campaign.

But once that's up an running, then the only thing you need to do to get clients is your one daily email.

To know when spots are open next, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

The curse of coaching knowledge

05 Oct 2021
Posted in
If I had to pick one problem Coaches struggle with most when it comes to marketing, it would be this…

The curse of knowledge.

The reason?

Because when it comes to marketing, you must speak to the conversation going on in your prospect’s mind.

You must speak to their fears, frustrations and desires.

And most of all, you must speak to an external problem they want solved.

For example…

Stop my divorce.
Get more clients.
Reduce company turnover.
Etc.

What you don’t want to do (and what Coaches do all the time), is speak to the core/underlying/internal problems you know they have because you’re the expert.

Read that again.

Typically this is something deeper. A root cause. For example…

Imposter syndrome.
Limiting beliefs.
Mindset.
Etc.

The reason why you don’t want to do this is because - if you speak to a deeper problem they don’t know they have, the message won’t resonate.

It’ll just go over their head.

Or another way of saying that is…

No one will click on your ad!

Let me give you an example conversation I had with a client about this:

=====

Client:

"I am wanting to understand how to think more like you suggest (with external problems) in relation to internal getting my head around that"

Luke:

"Are these women in a relationship?"

"In my experience most of my clients are in a relationship however not all married mostly have partners or have been married and now with new partners or boy friends"

"Ok. But let’s pretend you’re thinking about one person. Your ideal client. Are they married?"

"ok yes"

"And does she have relationship problems? Ie intimacy with her husband Does she feel disconnected from him?"

"yes as they either focus on work or kids then they have a big disconnect yes. they do not know how to relate to each other intimacy or sexually"

"Can yiu solve that? And do you want to solve that?"

"yes I can solve that. majority of the time they are disconnected intimately with themselves and or history or communication. and that leads to diconnection with their partner"

"Ok. But now you’re getting into a deeper problem that you know they have but they don’t. Us experts do this all the time. It’s the curse of knowledge. We start talking about problems we know our prospects have but they don’t. When you do that, your marketing message goes over their head. So what you have to do is speak to an external problem they want solved. For you that sounds like the connection/intimacy in their relationship. So you attract her by saying you can solve those relationship problems, then you solve those relationship problems by working on herself and her own issues as you know that’s the real problem"

=====

See how that works?

This is by far the biggest problem Coaches struggle with when it comes to marketing.

They know they have something super valuable to sell, but they just can’t figure out why they can’t attract their dream clients.

Well, now you know the problem…

They’re too deep in their expertise.

They’re cursed with knowledge.

The good news is, there’s an easy fix…

After helping thousands of Coaches over the last 8 years, I’ve seen (and solved) this problem more times than I remember.

Even better, I’ve put that solution into a step-by-step process inside my 15 Minute Client program.

That way, you can be sure you’re using the right language to attract your prospect.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>