A while back I had a bad case of the flu.

The Man Flu.

And, as you can imagine, I was sick as a dog.

With more trips to the bathroom than Hillary to the confessional.

And, unfortunately, I only had the energy to send one email that week.

Far less than my average of one per day.

Now, here’s the thing…

I could have had an autoresponder sequence that sent out emails for me automatically.

Then my list would have got emails even when I was lying in bed, fast asleep.

Or driving the porcelain bus, as us Aussie’s say.

And that would have been a good solution.

Because when you think about it, the great thing about autoresponders is that you can program 100, 200 and even 10,000+ emails in a sequence. Tell the system you want to send out 1 email every day, and you literally have a daily email sequence that can last years.

So no matter what you’re doing…

Whether you’re on vacation…

Whether you’re spending time with family…

Or whether you’re sick with the WuFlu, the clients and cash flow keeps rolling in.

Seems like a pretty good deal.

So why didn’t I have one setup?

Well, it’s the same reason this email is called "the case against autoresponders."

Here’s the truth:

If you automate an email sequence that doesn’t convert, you’ll have spent all that time writing emails for no cheddar.

And this is exactly what happens with the vast majority of Coaches who try to set up an email autoresponder.

They spend all this time setting it up…

They spend all this time writing emails…

They spend all this time getting people to opt into their email list…

And they get no sales.

It’s sad.

And, quite scary.

But the solution is simple:

After working with hundreds and hundreds of Coaches on their emails, the reason they don’t convert is because…

They don’t know their market.

Meaning…

They aren’t sending emails that hit the correct paint points and desires of their market. Along with that, they’re often sending out emails with an offer that doesn’t resonate.
Or worse - no offer at all.

So the reason this email is called "the case against autoresponders" is not because autoresponders are bad. Not at all. In fact, I plan on doing a long one down the road some day.

The reason it’s called that is because most Coaches simply don’t know their market.

And if you don’t know your market, your emails ain’t going to convert.

This is exactly why I love to send out emails manually each day.

By sending out an email each day you can see what is and what isn’t working very quickly.

Send out an email and no appointments get booked?
Maybe that’s not a message your prospects want to hear about.

But send out a message that gets a flood of appointments?

Well, you obviously said something that resonated.
So again…

When you take this approach, you learn very quickly what your market wants, and what they don’t want.

Then from there, you simply keep speaking to the same pain points and desires to bring in consistent clients.

And this is exactly why I don’t teach my clients how to set up an autoresponder in my 15 Minute Client program.  

I make them send out emails manually each day.

And I do this because I know it’s the fastest path to learning what your market wants, and therefore…

It’s the fastest path to clients.

With that being said…

If you’d like to build a thriving coaching business sending just one email per day, then maybe my program is what you’re after?

To find out when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

I always loved playing dominos as a kid. Not the actual game. The game where you line them up and knock them over. My sister and I would have competitions to see who could make the longest, most complex domino line. We’d go through the lounge room, into the kitchen, and down the hallway until they ran out. Of course, The Aussie Hermit would win. Somehow, my sister's line always got *accidentally* knocked over before she could finish. Heh. Funny thing is, I thought we were pretty good. Then years later I saw some YouTube videos of domino competitions with literally millions of pieces. And so complex were these lines that they took months to create. Crazy. Also like my sister and I, the domino team with the longest, most complex system won. So why do I bring this up? Well, as I was thinking about this today I realised this is basically how gurus run their business. They believe the person with the longest, most complex funnel wins. Sure, it’s impressive if you have a tripwire that leads into an up sell, that leads into another up sell that leads into a webinar that leads into a 567 day automation sequence that triggers and tags depending on what link they clicked or what they ate for breakfast that day. But who really wins here? Not the regular Coach trying to put this stuff together, that’s for sure. What gurus and their egos don’t realise is that the goal is not to create a complex marketing system. It's not to show off to your buddies how many automations you have. The goal is to get you, the Coach, some frikken clients. And if clients are all you want, then you don’t need any of that crud. Instead, there are just 3 dominos you need to knock over: Domino 1) Generate email subscribers with 1 paid ad. This allows you to attract qualified leads onto your list on autopilot. No more trawling through Facebook groups. My more awkward DM’s. No more begging for referrals. Just one ad that promotes one lead magnet to build your list. Then once people are opting (and only once they’re opting in) I give you permission to move onto… Domino 2) Send those subscribers 1 email per day with an offer to work with you. One email per day demonstrates your expertise… It builds that all important “know, like and trust” for a high ticket sale… And it allows you to put your offer in front of your prospect so you can get consistent appointments. And, by the way, you also focus on this domino until you get those appointments. Do not pass go. Do not collect $200. You tweak until people are booking in your calendar. Then, finally, once you hit that goal we get to… Domino 3) Close applicants with 1 high ticket offer Not 5 offers. Not 3. Not even 2. If you want to get sales in the shortest time, you just focus on one offer. And you keep having conversations until you can close that offer consistently. And that’s it. Just these 3 dominos are what I believe (after spending 16M+ on ads and working with pretty much every funnel around) is your shortest, simplest path to high paying clients. Of course, you can make it more complex if you want. You can try to impress your friends with a million dominos. The problem with that is, with many more dominos comes many more things you have to get right just to get some clients. This is something the gurus don’t tell you. Because if they did, you probably wouldn’t buy. Anywho,… I’m obviously biased because I sell a system that helps Coaches implement the above 3 dominos. So if that bothers you, then probably just ignore everything I said. But if all you want is some frikken clients and you like the idea of keeping it super simple, then maybe you’d like the Ol’ Aussie Hermit to teach you his system? To know when spots open next for my 15 Minute Client program, simply put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra