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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Nothing gets The Aussie Hermit’s undies in knot like a client who invests in my program, then fights me on my advice.
I just don’t get it.
Why would you apply for my program…
Tell me you need help…
Invest a substantial amount of money…
Then tell me why what I’m telling you won’t work?
Isn’t that why you’re in the program?
Because you lack the knowledge to get the clients you’re after?
It's crazy.
Let me give you an example:
Recently, I was having a conversation with a client.
And, I’ll be vague here as she may be on my list.
But, basically, she came to me with a funnel that was getting her the wrong type of leads.
Dead broke lookie-lous.
She’d spent a bunch of money on ads, and hadn’t made any sales.
So I took one look at her funnel and told her exactly what the problem was, and what needed to be fixed.
(It was just a simple headline tweak)
Then she proceeds to fight me for the next 15 minutes on why it won’t work.
Further…
She comes back the next week, without having made my suggested changes, then fights me again for another 15 minutes.
What did I do?
I didn’t back down.
I told her (in so many words), “go do this one test, and if it doesn’t work, then we can try your suggestion.”
The result?
Here’s what she said to me a few days ago in a private message…
“Hi Luke... here is my latest FB Ad information:
$204.28
48 hours approx
139 Clicks
$1.47 CPC
2.16% CTR
3 (calendar) bookings
45 (email) signups”
That’s right.
She spent just $200 and got three qualified prospects booking in her calendar.
In other words, the campaign converted instantly, just like I said it would.
Here was my response…
“Your stats look amazing
Leads for less than $5 and already getting 3 bookings is a great result
I would keep the ads going now at a daily budget you can afford
Then simply focus on closing those people (and making sure they show up)”
The lesson here?
If you work with The Aussie Hermit, please don’t fight me.
Just do what I say and you’ll get clients.
To know when spots open next for my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Today I was having a conversation with a client.
And for context, she’s a dating Coach for divorced women.
And, she was struggling to come up with an offer to get people on the phone.
(Sometimes I’ll brainstorm with clients different offers/ways to get prospects to book a call, instead of the boring old “strategy session” or “discovery session.”)
Initially, the offer that she was using to entice people to book was:
“I’ll show you how to avoid the traps of sabotaging the dating experience.”
But the problem with that was, it was giving the prospect what they needed, not what they wanted.
Plus, it was feature focused, not benefit focused.
So I said…
“Is that what they really want? Or is that what you know they need?
For me, what they really want is probably something like...
How to attract 3 quality men this week (not saying you can promise this in a 15 minute call, just giving you an example on how to think like your prospect.)
Or...
How to Have a 1st Date Conversation that Gets Him Chasing You
etc.”
Here’s what she said…
“I’m struggling just a bit here. My client isn't desperate for a date, she's desperate not to get hurt again. She really wants to attract someone who's genuine and not just into the chase. That said, how about changing the thank you page offer to: 'How to have a 1st date conversation that will leave him wanting more'? It seems a little more empowering. Thoughts?”
My response?
“If she doesn't want to get hurt again, why not have something like...
How to Tell if You're Compatible on the First Date
Or
5 Signs He's Not Worth the Time
Or
How to Tell if He's Not Worth the Time in 15 Minutes
Etc”
Notice what I did there?
Notice how my examples are more desirable than "avoiding traps of self sabotage?"
Why?
Because I simply took what she told me the market wanted, then I gave it to them.
And that’s all marketing is.
Sell them what they want. Give them what they need.
Or another way of saying that is…
Sell the sizzle, not the steak.
Of course, this is easier said than done.
And that’s why Coaches hire me to help them attract more clients.
Because after working with thousands of Coaches over the years, I can analyse very quickly what needs to be said, and why. And then I can tell you very specifically what needs to be said to make your campaigns convert.
With that being said…
If selling the sizzle and creating a better marketing message is something you feel like you need help with, then maybe The Aussie Hermit can help?
To know when spots open next to my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>