The Aussie Hermit loves steak.

Porterhouse steak.

Scotch fillet steak.

Rib eye, t-bone and sirloin steak.

Any and all steak.

So much so, I just got a new bbq to cook my steaks.

And, what I like most about steaks are, you don’t need to do much to make them taste great.

Simply chuck a fresh, juicy cut on the grill and you’re pretty much good to go.

You don’t even really need salt it if the cut’s good enough.

But of course, I do as that enhances the flavour.

So why does The Aussie Hermit bring this up?

Because an advertising campaign works the same way.

If you want to make it convert, it’s all about steak, not the salt.

Here’s what I mean:

Many Coaches come to me wanting a campaign that gives them great returns.

And, one of the things they always ask about and are always concerned about, are their “retargeting” ads.

This is usually because they’ve heard 1001 Facebook gurus blabber on about them.

Here’s the raw truth about retargeting ads:

They’re the “salt” of your campaign.

They’re not there to make it taste great - they’re there to enhance the flavour.

Meaning…

They’re not there to make your campaign convert - they’re there to enhance the effectiveness of your already-winning campaign.

When I run ads for clients, setting up retargeting is the last thing I do.

And I only do it after the cold traffic is converting.

The reason why is, retargeting will only get you about 10% more leads and sales. Sometimes a bit more. Sometimes less.

Either way, 10%-15% ain’t much.

So if your campaign isn’t making a great return before any retargeting is added, it’s doomed to fail.

With that being said…

I don’t even teach retargeting in my 15 Minute Client program.

If a client asks about it I’ll explain how it works.

But my goal for you is getting clients (and a successful ad campaign) in the shortest time possible.

And you don’t need any retargeting for that at all.

As mentioned…

90% of your success (and revenue) comes from converting the cold traffic. So that’s what we focus on.

The rest of the advanced stuff we talk about later (if you want) once your calendar is packed with clients.

So…

If you want to learn the absolute minimum you need to know to turn paid traffic into clients, then maybe my 15 Minute Client program is for you.

I don’t teach you fluff.

I get straight to the point.

And I show you - with step-by-step frameworks - how to build your list with quality leads, and how to turn that list into clients with one daily email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Way back when The Aussie Hermit was in college, I worked at a football club pouring beers for a bit of side cash.

And, in Australia, a lot of our clubs have poker machines (AKA: slot machines).

They’re a huge revenue raiser. And a big problem as they’re easy to get addicted to (probably why the US only allows you to gamble in a couple of states. Smart!).

Anyway…

Every shift I worked, I always saw the same people gambling.

Whether it was a Monday, Tuesday, Wednesday etc - they’d be spinning the pokies.

And, I remember this one night I was working, it was a Thursday night (Thursday was a big day because that’s when welfare checks get paid. So there’d be a lot more people gambling that night). And this guy had been on the poker machines from about 7, and it was now 10.30pm.

And, he hadn’t won anything.

Then, all of a sudden, his machine starts going crazy.

It’s starts flashing.

Making all these loud noises.

He won!

The guy actually won over $10,000.

I couldn’t believe it.

And, I don’t think he could either!

But  do you know what he did next?

Did he take his $10k check and run?

Nope.

What he did was, he got his 10k and went straight back to playing the pokies!

I kid you not.  

So sad.

And, while I was thinking about this story, I had to laugh.
The reason?

Because it kinda reminded me of how I used to run my business years ago.

Just like this man, I was “playing the marketing pokies” every day.

I was spinning the slots.

Hoping.

Praying for a “big win” (AKA: a big client).

And when I eventually got a big win, what did they do?

I’d celebrate for a few minutes, then go right back to playing the pokies again.

It’s a scary, and stressful way to run your business.

I hated the unpredictability.

I hated no knowing when or when my next client would come from.

Fortunately, I never have to worry about that anymore.

You see, I’m lucky enough to have found a super simple method to get a consistent flow of clients - forever.

No matter the economy.

No matter what the government does.

No matter if Facebook shuts down over night.

Here’s how it works:

Step 1) Consistently add quality leads to your list.

Step 2) Consistently send an email to the list that adds value and has an offer to work with you.

And that’s it.

As long as you send emails to your list consistently with an offer they actually want, you’ll get a consistent flow of clients.

It’s like playing like the pokies, only, instead of losing 90% of the time, you’re winning 90% of time.

And that’s the type of game The Aussie Hermit loves to play.

With that being said…

If consistency in clients is what you’re after, then you’d like to give this method a try?

I have a program called The 15 Minute Client.

And inside I show everything you need to send winning emails from day 1.

Along with that, you’ll learn how to craft your offer, create your opt in pages, and drive traffic so you get leads every day.

To know when spots open next, simply put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra