Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Let The Aussie Hermit take you back to when I was 4.
It’s the afternoon. And, I’m playing alone in my parents' bedroom.
Rolling around on the floor I look under the bed and notice this long orange, cylinder looking thing.
And, it kinda looks like a carrot.
(However, unbeknownst to me at the time, this wasn’t actually a carrot. And, if I called it what it really was, this email would probably go into the SPAM folder. Suffice it to say, it vibrated. Hopefully that’s a big enough hint for you.)
So anyway…
Naturally curious I reach under the bed, grab the carrot and run down the hallway to ask mum about it.
“Mum, what’s this carrot doing under your bed?” I shout, waving it wildly in her face
Mum, at the table with a friend of hers, goes bright red.
“Ahh, that’s ahh… I’ll take that thank you.”
I’m confused.
Then I look over and her friend eyes were wider than Rodney Dangerfield’s.
Obviously, something was up, so to speak.
But I don’t have a clue.
Years later I asked her about the carrot (by this stage knowing what it really was), and what the heck it was doing there.
The story goes, my dad (a plumber at the time) was at a guys house cleaning his pipes (no pun).
And, apparently this guy made carrots for a living.
Well, after the pipes were fixed he gave one to dad for doing a great job.
Sounds *totally* believable, I know.
But you know what?
That’s the only explanation I can live with that won’t put me in a psyche ward.
Anyway, why do I bring this embarrassing story up?
Well, I was having a conversation with a copywriting friend of mine last night.
And, I got reminded this carrot story.
I won’t tell you what the conversation was about, but as you can imagine, it wasn’t the most mature one.
Anyway…
At the beginning of that conversation, he brought up a concern I hear from many Coaches about sending emails every day like yours Hermity.
That being…
Coming up with ideas for your emails.
And so, I thought I’d share with you a piece of that conversation (sans the carrots) that I think it might help.
Here we go:
=====
“btw, I’m enjoying your daily emails”
“Oh cool. When did you get on my list?”
“Probably 2 weeks ago?”
“Nice. Yeh I’m doing 2 per day on average at the moment. Seeing how that goes. Response seems to be really good.”
“Why 2 per day? Isn’t 1 per day enough?”
“The more I email the more clients I get. Plus, people love reading them so why not? May even do 3 per day in future.”
“Impressive. I would run out of ideas”
“Nah. Ideas are so easy. Think of it this way… Everything is an email. Did you see my email today about my garbage? If you can turn garbage into an email, you can turn anything into an email. This conversation right now could be an email.
“Please no”
“Lol”
=====
So this little convo teaches a couple of great lessons:
First, anything you send to The Aussie Hermit may turn into an email.
(Sucked in J-Dog)
And second, anything can be an email.
A conversation with your spouse/kids/family.
Something you funny you saw on TV.
An old story.
Garbage.
Or even a carrot.
Anything is up for grabs when you follow The Aussie Hermit’s way of coming up with email ideas.
This is why my clients always have something to say.
Whether they choose to send once per day, or 5 times per day - there is always something they can take from the outside world to use in an email.
And you know what?
You can, too.
The process is actually quite simple when you know how.
I’ve shown you a bit of it today.
But, obviously, I go into a lot more depth inside my 15 Minute Client program.
Along with that…
I show give you frameworks to create compelling subject lines, deliver entertaining, valuable emails, and of course…
I show you how to end your emails with an irresistible offer your prospects love to invest in.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Over the last 12 months, The Aussie Hermit has been doing a lot more research on the economy.
The reason?
Well, I had an inkling for a while that all was not what it seemed - in a bad way.
And so, I wanted to dig in and find out if my suspicions were correct.
Unfortunately, I think they are.
Now, before I go on, I should say…
Don’t take financial advice from me.
Seriously.
I’m just a Hermit in a Man Cave who trawls through conspiracy theory forums.
With that being said…
I do believe we’re about to experience a crash of epic proportions.
Something that will rival 1929. If not beat it.
My reasoning?
When in history have we had this much debt?
When in history has a fiat currency survived such inflation?
When in history have the financial markets been so tied together?
Again, I’m not a financial expert.
So best to ignore everything I say.
But the reason I bring this up is 2-fold:
First, to get you to start thinking about what’s going on.
The situation we’re in is unprecedented.
Better to be prepared than not.
For example…
The money you have today is not going to be the same value it is in 12 months.
Heck, it’s not going to be the same value it is in 3 weeks.
Use that knowledge to your advantage before everyone else figures it out.
*cough* gold *cough* silver.
Also, supply chains are breaking - worldwide.
What happens when people can’t get food?
Did you see what they did when they couldn’t get toilet paper?
Again, use that knowledge to your advantage.
*cough* food *cough* supplies.
Second, be careful who you listen to.
For example, don’t listen to me for financial advice.
I’m just a Hermit in a Man Cave who trawls through conspiracy theory forums.
But I say that because I’ve been watching a lot of economic experts on TV who’ve made many predictions over the last 12 months that haven’t come true.
And what I’ve realised is, they haven’t come true a lot of the time because they’re lying.
They’re lying because they’re invested in certain stocks continuing to grow.
Or they’re invested in keeping the bubble afloat.
Hello, Jerome.
A good example of that is this well-known billionaire investor who has a lot of stock in China.
He continues to tell people how strong the Chinese economy is, even though their housing market is on the verge of collapse.
See: Evergrande.
Here’s what’s amazing though...
Even though these experts have been wrong over the past 12 months (and most of them a lot longer than that), people still continue to watch them and take their advice.
Why?
I believe there are 3 powerful reasons.
- They’re on TV
For whatever reason, when you’re in the media (any media), people automatically assume you’re an authority on the subject.
You instantly garner more attention. You garner more trust. And you’re able to persuade people a lot easier. - They tell people what they want to hear
When an expert goes on TV and says, “don’t worry, your stocks are fine, we’re not going to see a crash,” this makes people invested in stock feel good.
In other words, their beliefs haven’t been challenged.
And so they go about their day without making any changes.
This is called confirmation bias.
And it is a very dangerous human behaviour if you’re not aware of it. - They tell people with conviction
I’ve written about this before.
But one of the most powerful ways to persuade people is simply being more certain than they are.
Even Tony Robbins says “whoever is more certain in an argument wins”.
And the reason why it’s so powerful is because most want to defer responsibility.
They want others to lead.
And they want to be able to blame someone else when something doesn’t work out.
I.e. “The reason I lost my money was because 'LMNOP Fund Manager' promised this stock would go up,”…
Or…
“The reason why I’m not getting clients is because this guru ripped me off.”
This makes people feel like it wasn’t their fault (even though it obviously is as it was ultimately decision).
Point is: speaking with conviction is powerful.
Anyway…
Just a few things to think about when it comes to what’s going on.
How not to make decisions in your life and business you’ll regret.
And how to persuade others.
With that being said…
Probably the most secure way of keeping your business safe during this upcoming period of uncertainty is to have your own email list.
Because if Facebook and others go down with the economy, you still have the ability to get clients.
Of course, you need to make sure you have a good relationship with that list.
Otherwise, no matter how many emails you send it won’t do you any good.
Enter The Aussie Hermit’s 15 Minute Client program.
Inside I show you how to build your list on autopilot, plus create a great relationship with that list by sending one daily email.
A daily email that also gets you clients, by the way.
Along with that, I teach you how to craft a high ticket offer your market feels silly saying no to.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>