Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Warning:
This email contains quite a bit of profanity.
And so, if you know that typically gets your knickers in a knot…
Or if your blood boils just at the thought of an f-bomb - probably best stop reading.
WIth that being said…
A while back The Aussie Hermit came across a pretty cool post on Instagram.
It was a list of “12 f$#%ing rules of success.”
And, because it’s relevant to us Coaches, I thought I’d share.
Here we go:
1. Do the f***ing work. Don’t be lazy.
2. Stop f***ing waiting. It’s time.
3. Rely on yourself. The universe doesn’t give a f***.
4. Be f***ing practical. Success is not a theory.
5. Be productive early. Don’t f*** around all day.
6. Don’t be a f***ing baby. Life’s hard. Get on with it.
7. Don’t hang out with f***wits.
8. Don’t f***ing waste energy on sh!t you can’t control.
9. Stop bullish!tting. It’s f***ing embarrassing.
10. Stop being a f***ing people-pleaser. It’s sad.
11. Stop putting toxic sh!t in your body. It’s f***ing stupid.
12. Stop doing the same f***ing thing and hoping sh!t will change.
Besides all the swearing, I think it’s pretty on point.
The one I particularly like for helping you grow your business is number 10:
“Stop being a f***ing people-please. It’s sad.”
And the reason why is, over the years I’ve found many a Coach os far too ‘safe’ with their marketing.
Meaning…
They’re afraid to say what they really think in fear of people not liking them.
And because of that, they put out this bland, boring, “vanilla” version of themselves.
Sure, no one hates them.
But it also means no one really loves them, either.
Here’s the truth:
If you want to stand out in your marketplace, and if you want to build a rabid following of clients…
You’ve got to stop trying to please everyone.
Instead, tell people what you really think.
They’ll respect you more for it (even if it’s not what they want to hear). And by doing so, sure, you’ll turn people off - but you’ll turn people on as well.
So to speak.
And those people you do turn on are the ones that will be the best clients, will give you the best case study results, and of course… will spend the most money.
With that being said…
The best way I know to create a tribe who follows you (and buys virtually everything you sell), is to send a daily email.
By sending an email each day you get to demonstrate your personality…
You get to tell people what you really think and feel.
And you get to explain what they need to do to finally get results.
And when you combine all of that, it creates an almost “magnetic connection” with those prospects on your list who are a perfect fit for your personality and program.
I tell my clients all the time…
One of the great things about email is that you attract clients you love working with, but most importantly…
You repel those you won’t love working with.
And the reason why is - your list gets a taste of your real personality in every email.
So the more you can say what’s really on your mind, the better it is for business (and integrity).
To know when spots open to my 15 Minute Client program, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
If you ask The Aussie Hermit what I strive for most in life, it would be one thing:
Power.
No, I’m not talking about controlling people like Dictator Biden or our overlords at the Fed.
I’m talking about controlling outcomes I want in life.
For example…
The reason I learn persuasion, or read about how to become a better parent, or study investing is because it gives me more control over the results in my life.
It gives me more power.
And, if you’re honest, you probably want more power, too.
After all, why wouldn’t you what more control over…
Your health…
Your finances…
Your business…
Your marriage… etc.
You’d be dumb not to.
Yes, there’s nothing wrong with wanting more power. And there’s nothing wrong with striving for it, either. That’s why, in my last email, The Aussie Hermit shared with you a simple way to gain more power over the results in your life.
(If you haven’t read it, worth going back to it)
And today I want to share one more.
Let me explain how it works with an example about gaining “wealth.”
In life, most people want to be wealthy.
That’s a given.
And the truth is, anyone - even the poores among us - can be.
How?
Simple...
If you start at 21 and invest just $200/mo into a basic index fund that gets an average of 10% per year return, by the time you’re 70 you’ll have 2.5 million dollars.
Up that to $300/mo and you’ll have 3.8 million.
It’s called compound interest.
And, most of us know how this simple tool can make a millionaire out of anyone.
So why aren’t more people millionaires?
Because the majority don’t want to wait until they’re 60 or 70 to get wealthy.
Instead, they’d rather have that $300/mo now to spend on entertainment and other useless consumer products.
And that’s the lesson I’m really sharing with you today…
The reason why most don’t have the body they want, the house they want, the partner they want, or the business they want, is because they’re not willing to wait.
AKA: they don't have enough patience.
Our society has educated people (by design) to want things now. Not later.
And the problem with that is, by having everything now, you give up the things you really want in the future.
But if you are willing to wait - if you are willing to be a bit more patient - you can have pretty much anything you want in life.
And, it’s no different with getting clients.
So many “gurus” teach you you can be successful virtually overnight, and because of that, you get unrealistic expectations of what it really takes to succeed.
This is why I often see Coaches try a funnel and if it doesn’t work first time, they move on to the next one. They don’t even try to figure out what’s wrong with the one they just spent the last 8-12 weeks building.
It’s sad.
And when you have this attitude, rarely will you get the results you want.
Patience is what gives you power.
Not having patience takes away your power.
It takes away your ability to control the results you want in life.
More:
When clients come to me one of the questions they always want to know is…
“When am I going to get clients!?”
The reason?
They want clients in the shortest time possible.
Who doesn’t?
Usually, however, the other reason they’re asking that is because they lack patience.
They want clients today and they don’t want to wait.
Here’s the truth:
No matter what client attraction method you use, you will need patience.
Yes, even with my daily email method.
You will need patience when crafting your offer to make sure it’s right before moving forward.
You will need patience when setting up your ad campaign to ensure it has the right leads coming through.
And you will need patience when sending your daily emails.
Most often when you first start sending, you won’t get the amount of appointments you’re after.
This is when we start testing and tweaking your call to action until more people start booking.
This process takes patience.
How much patience?
8 or 12 weeks. Sometimes longer.
Sometimes less.
Either way, if you’re asking that, you’re missing the point.
The point is…
You will get the clients you’re after if you have patience.
Finally…
People misconstrue patience to mean, “waiting around.”
Patience is not a passive activity.
It’s very active.
As I just laid out above, the process for getting your daily emails converting in my 15 Minute Client program has you taking a lot of action.
We need to test your message and the only way to do that is to send emails.
Then from there we adjust and test again with more emails.
But if you stop after 5 emails and proclaim, “email doesn’t work for me,” well you’re never going to be successful.
Conversely…
If you’re willing to work at it and be a bit more patient, I can guarantee you will get the results and business you want.
That’s the power of patience.
With that being said…
If you know getting clients is a process, and you’re willing to work at that process, then maybe The Aussie Hermit can help.
As mentioned, I have a program called “The 15 Minute Client.”
And, as mentioned, it helps you attract clients sending just one email per day.
But probably the most valuable part of the program is the fact you get access to yours hermity to look over your campaigns every step of the way.
From reviewing your niche, to looking at your offer, to critiquing your ad campaigns, to pulling apart your emails.
I’m there every step of the way to ensure whatever marketing materials you put together, gets The Hermit’s approval.
Will this mean your results come faster?
Almost always it does.
Does that mean you won’t need patience?
If you’re asking that, you probably want to read the email again.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>