A podcast The Ol’ Aussie Hermit likes to listen to every now and then (between listening to my main "conspiracy theory" ones, of course), is The Joe Rogan Experience.

It’s a breath of fresh air from the censorship that’s going on everywhere else at the moment.

But what I also find really interesting is the length of the episodes.

Most of the interviews Rogan does go for 2-3 hours.

That’s a long time.

Especially when attention spans are at an all time low.

Further, there are many other podcasters and experts that produce similarly long content.

Jordan Peterson comes to mind.

And the reason why I find this interesting is because it completely flies in the face of what "gurus" teach when they say things like:

"You’ve got to keep your content short!"

Or…

"People won’t watch videos longer than 3 minutes! Keep ALL your vids less than 3 minutes!"

Or…

"No one reads long articles anymore. Keep your articles 500 words or less to keep them engaged"

Etc.  

If that were true, then broadcasters like Rogan with long content would have no listeners.

But they don’t.

They have millions of listeners every episode.

So what’s going on here?

How is he able to get people to turn in for hours on end to his content?

Well, I believe there are 2 simple reasons:

1) The content is valuable.

Meaning…

It speaks to questions/challenges/desires the listener has about a particular topic.

When you provide information that helps people grow, they’ll naturally want to listen, read or watch.

This is something we Coaches do pretty well for the most part.

It’s the next one we have trouble with…

2) The content is entertaining.

The main reason Rogan and others are able to get people tuning in for long periods of time is because their content entertains.

As mentioned, it’s something us Coaches rarely do or even think about when it comes to content creation.

Take a look at your favourite movies.

Particularly the ones you’ve watched over and over again.

Even when they’re 2 or 3 hours long, it almost feels like they’re only a few minutes long.

Why?

Because they’re entertaining.

You don’t think about the time or how long something is when you’re being entertained.

You just enjoy the ride.

Well, the same is true when you make your content entertaining.

Prospects will eat it up no matter how long - especially if you can make it relevant, too.

And you know what?

It’s exactly the same with email.

I hear a lot of gurus say you need to keep your emails short because "who reads long emails anymore?"

In fact…

I was just speaking to a client the other day who was told by some guru that she needed to keep her emails just to a couple of sentences and "get the click" otherwise her emails wouldn’t work anymore.

It’s BS like this that makes The Aussie Hermit’s tin foil hat spin.

Here’s the truth:

When you deliver emails that are valuable and that entertain, length will never be an issue.

Ever ever ever.

For example, I send emails all the time that are up to 1,000 words or more.

And yet, I still get people opening, reading and buying from them.

I've even written FB ads that are over 2,500 words long.

And these turned out to be my most profitable ever.

So don’t listen to the ex-spurts who tell you to make your content short because attention spans are low.

Instead, go with the interests, desires and motivations of the market…

Make your content entertaining because that’s what people actually want.

With that being said…

If making entertaining emails is the goal, then what absolutely don’t want is to send your list is dry, boring or dull content .

That’s a great way to make click rates plummet, and everyone tune out.

And, unfortunately, after critiquing hundreds of Coaches emails this is typically what they produce.

That’s the bad news.

The good news is, there’s an easy fix.

Enter The Aussie Hermit’s 15 Minute Client program.

Inside I share with you the "15 Minute Email" framework that allows any Coach, even those who can’t entertain a baby, create emails people actually want to turn in to.

Along with that, the framework shows you how to take those entertaining emails and make them super valuable.

That way, you demonstrate your expertise and give people a reason to book a call to work with you.

Of course, there is a lot more I go into.

Like:

—> Formulas for subject lines…

—> Editing techniques…

—> How to pitch in a non sleazy way...

Etc.

And I even show you how to build your list on autopilot.

Point is…

There’s a ton more inside that allows any Coach to send entertaining and valuable emails that get lots of clients.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Following is a tale of 2 coaches seeking The Aussie Hermit’s help:

Both are attracting nurses.

Both have lead magnets.

Both are running ads.

And both are getting opt ins.

However, one Coach is getting quality subscribers - those motivated to buy. And the other is not.

Can you guess which is which?

Here is the name of one lead magnet:

“5 Ways to Nail Your Nursing Shift.”

And here is the name of the second…

“The 5 Step Framework to Beat Nurse Burnout.”

So again…

Which lead magnet do you think is bringing in better quality leads?

The answer is #2.

The reason?

Because #2 clearly speaks to an urgent problem.

That being, “burnout.”

Conversely, “5 Ways to Nail Your Nursing Shift” is not speaking to any problem at all.

“Nailing your shift” is very vague.

And because of that, the nurses opting in won’t have an urgent problem they’re willing to invest in to solve.

I see this problem with lead magnets all the time.

And The Aussie Hermit can spot them from a mile away.

The Coach thinks that because they’re getting opt ins, that their lead magnet is working.

Incorrect.

The goal of a lead magnet is to bring quality opt ins on to your list.

AKA: Those motivated to get help today, and have the money to invest.

More:

Many gurus out there will say, “lead magnets don’t work” or “they bring in low quality leads.”

Yes, that’s true if you have no idea what you’re doing.

(Which, let’s be honest - most “marketing gurus” don’t have any idea what they’re doing)

But the truth is…

When you know how to craft the right lead magnet that speaks to a motivated prospect with money, you can get very good quality leads.

Even with cold traffic.

And what I’ve just shown you is one of the things I look at to increase lead quality.

You want to make sure your lead magnet always speaks to an urgent problem.

Otherwise, you’ll just be pouring your ad money down the drain.

With that being said…

If you want to build an email list with quality leads using paid ads, that’s exactly what I show you how to do in my 15 Minute Client program.

From crafting your lead magnet, to writing your ad, to launching your campaign.

I take you through everything.

Along with that, there's a framework for everything. So even if you’re a “newbie” to ads, you can make your campaign convert.

(With my guidance, most of my clients get quality opt ins the very first time they launch their campaign).

Finally…

Once you have leads jumping onto your list, I show you how to turn them into high paying clients sending one email per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra