A while back The Aussie Hermit read a question Stephen King gets asked a lot is…

"What type of pen do you use when writing?"

To which he always replies (paraphrased)…

"It’s not about the pen. It’s about the writer."

And, as much as I think he’s an absolute psycho, I enjoy that response.

But what I love most is this question that's asked.

It tells you so much about what people think creates success, and what actually creates success.

Most people are focused on the surface-level "tricks" or "tools."

Some of these writers actually think having a Bic pen vs a PaperMate (or whatever) will help them write better or become more successful.

Obviously, though, it’s not about that.

It’s about the stuff they’ve heard a million times before, but don’t want to implement because it’s too "hard" or "boring" or "tedious."

AKA: the fundamentals.

Us Coaches are the same.

We’re more concerned about implementing the latest "ninja hack" or "conversion secret" or "bot automation" than mastering the fundamentals.

And because of that, we struggle.

Here’s the truth:

Achieving success is very basic.

Not easy, but basic.

Here’s the "secret:"

You want to focus on the fundamentals.

You want to do them until you master them.

Then, only after you’ve mastered them (and got results), should you be looking to implement the 1%’ers.

AKA: The tricks and tactics that make incremental changes in campaign response.

It’s that’s simple.

Of course, most don’t want to hear this.

And that’s OK.

I’m not talking to most Coaches who want the latest tactic or complex guru funnel.

I’m talking to the Coach who’s already gone down that path and realises it doesn’t work.

If that’s you, then what I’m going to do right now is lay out a very simple process based on the fundamentals of marketing and sales, to help get you all the clients you could ever need.

Here we go:

1. Research your dream client to the point where you know them better than they know themselves…
   
2. Craft an offer so irresistible your prospects would feel silly saying no to…
   
3. Build your list on autopilot with a basic lead magnet and paid ads, and…
   
4. Send a 15-30 minute email to that list each day with valuable content, and an offer to work with you.

Again, very basic.

And pretty boring.

But that's what success often is.

With that being said…

While the strategy I outlined above is nothing new.

I will say once you start sending your daily emails, it does become fun.

What I've heard from clients over and over again is that sending daily does get some taking used to, but once you get in the groove it's very enjoyable.

The reason why is, inside my 15 Minute Client program I share a very unique process for coming up with email ideas that make you excited to write about.

Along with that...

I take you through each of the steps above.

That way, you have a client attraction system built on fundamentals and not fly-by-night tactics.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

True story:

In 2013/14 The Aussie Hermit lived in London.

And, being a lonely hermit I was often looking for a lady friend.

A lady hermit, even.

And not being one to approach women outside my home I, of course, used a dating strategy fit for a hermit:

Tinder.

I must have spent a good hour or so each day swiping through hundreds of different profiles, such was The Hermit’s loneliness.

Anyway, on the odd occasion where I got a match, I’d get to talking.

Rarely did it lead anywhere.

But sometimes it did.

And this one time I managed to meet up with a girl who seemed pretty normal when we chatted via text.

But, like many online meetups, when it got into the real world things went down hill pretty quick.

Here’s what happened:

I show up at a local pub around 7pm.

I walk in and notice her sitting at a table in the corner.

Good news: She actually looks like her profile!

This date is already an 8/10 for a Tinder meetup.

I walk over and introduce myself. She has a beautiful smile, and beautiful eyes.

Another win.

We sit down, start chatting, and after 10 minutes this girl seems really cool.

Really down to earth.

Even better, the way she’s speaking to me seems like she’s interested.

Lots of smiling, eye contact etc.

“Can this get any better?” I think to myself.

Oh it can…

Then she asks, “so, what are the other like girls have you met up with? Do you take them home?”

“Ahh… Not really no.” I answer honestly. “I’m not a guy that does that on the first date.”

She seems disappointed. Then I ask the question I shouldn’t have…

“What about you?”

Then, I kid you not, she proceeds to tell me about all these guys she’s hooked up with.

What she’s done with them.

Which types are her favourite (older men, as an FYI).

And how she loves to hook up.

By this stage my eyes are bulging out of my head, not believing what I’m hearing.

I look down at my watch and it says 7.15.

We’ve been here 15 minutes.

15 minutes.

She finishes her story off by asking…

“So is that something you want to do to me?”

“CHECK!” I yell.

You’ve never seen a hermit scamper off so fast in your life.

I got the hell outta there and never spoke to her again.

Now, I don’t know about you, but I think propositioning someone before they’ve finished their first beer is a little too quick.

There’s got to be a bit more of a relationship for me.

And you know what?

It’s the same with selling high-ticket coaching.

Sure you can meet a prospect and within 15 minutes be pitching your $3k+ offer. But are you going to get many saying “yes” to that?

Doubtful.

And even if you do, you have to think to yourself…

What type of client says “yes” to a high-ticket offer within minutes of meeting?

Probably one full of herpes, that's who.

(AKA: a client that buys “hype” and will probably refund if they don’t see results within the first week)

The point is...

When you start talking about your program too quickly, you often scare off prospects.

Instead, you want to build a relationship.

That way, when you do ask for the sale it’s well received, and you have much more chance of signing them up, and most importantly…

Keeping them for a long time.

Personally, I don’t like the guru funnels to build relationships.

The reason why is, most of them are set up to ask for s3x on the second date instead of the first.

Meaning…

Even though they’re not as bad as pitching right away, they still ask for the sale too quickly.

And the downside of that is, you still tend to get prospects that motivated by hype.

This is why I prefer email.

By sending an email each day you build the relationship over time.

You show the prospect who you are.

They get to know you.

They get to experience your expertise through your email content.

And then when they’re ready to take the next step, they simply click the soft call to action at the bottom of the email.

Is it the sexiest approach?

Not really.

It’s probably more akin to dating back in the 50’s where you took a girl multiple times before even giving her a kiss.

But I think it’s better this way because if you look at those relationships from back then, many are still going today.

Something you can’t say about today’s young crowd.

With that being said…

If you like the idea of attracting clients who stick with you for years, then maybe The Aussie Hermit can help.

As mentioned, I like daily emails to get clients.

And, I have a program that teaches the exact framework I use so you can do the same.

It’s step-by-step, and shows any Coach - even those not experienced in copywriting - how to create great emails your list loves to open, read and buy from.

Along with that, I show you how to build your list on autopilot.

That way, the only thing you’re doing each day to attract clients is your one daily email.
To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra