A long while back The Aussie Hermit helped lay out a marketing plan for a Coach.

And, there was a point during our conversation that really stuck out.

Something I’ve remembered all these years later.

She said something you don’t hear from a lot of us Coaches…

And it’s something I believe is key to becoming successful.

That thing she said?

“I don’t expect this to work first go.”

Meaning…

She didn’t expect the strategy we laid out to work (AKA: bring in clients) when she first launched it.

So why is this such a big deal?

Because she had completely low expectations about her results – and that’s the type of mindset you want for success.

Let The Aussie Hermit explain…

You see, we Coaches often approach our funnels and marketing campaigns the exact opposite way.

We expect that it should work the first time we launch it (or close to).

After all, we’ve spent so much time…

—> Choosing our niche…

—> Crafting our offer…

—> Creating our lead magnet…

—> Building our landing pages…

—> Setting up the tech…

—> Writing our Facebook ads…

And learning how to launch it all.

That’s a lot of effort. And because of that, we believe the funnel should work first go.

Big mistake.

Why?

Because almost every marketing campaign doesn’t work first go.

So what happens when it inevitably doesn’t work?

We’re completely devastated, of course.

And you know what happens next?

Well, often we move on to the next ‘bright shiny marketing object’ the latest “guru” is peddling only to be disappointed (again) when their magic bullet solution doesn’t work first go.

It’s a terrible cycle.

And one The Ol’ Aussie Hermit knows too well.

The good news is, it can be avoided with the right mindset.

And that mindset is:

Instead of having high expectations you want to completely low exceptions.

When you go into a campaign expecting it to do poorly, what do you think your mindset will be like when it inevitably does poorly?

Do you think you’ll be completely devastated?

Or…

Do you think you’ll be pretty indifferent? Neither sad nor happy.

The latter – because that’s what you expect.

And when you’re the latter – when you’re neither happy or sad – do you think you’ll be more inclined to move forward and continue to take action on your marketing strategy?

Absolutely.

So one of the key secrets to success is low exceptions, not high.

Use this mindset in your next campaign and watch your motivation (and results) transform for the better.

With that being said…

If you’re wondering what the plan was that I laid out for this Coach, it was pretty simple.

All I told her to do was…

1) Build your list with paid ads, and…

2) Email that list every day with an offer they want.

I like to keep things simple like this for a few reasons.

But the big one being – when you have complicated funnels with lots of automations, up sells, down sells, triggers, tags and multiple products – you have to get a lot more things right.

And what that means for the Coach that isn’t skilled at tech or proficient at marketing, is that a lot usually doesn’t go right.

And that means you have to wait even longer to get clients.

Why bother, I say, when all you need is the above 2 steps to get consistent clients.

If you feel the same, then head on over and put your name on The 15 Minute Client waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra