You may not believe this. But, following is an article excerpt from a real news website in Australia: “Dozens of men have hit the streets for a “Small Dong March,” seeking to end the so-called “shame” associated with having an undersized penis.” Dozens. I guess the size of the protest doesn’t matter either? Further, they were carrying signs such as… “Small dongs are dank!” “All dongs are equal!” “All dongs go to heaven!” “Jesus had a small dong!” And The Aussie Hermit’s favourite… “My dong is not a choking hazard!” The only problem with their march? Didn’t look like there were too many women there. Who knows though, maybe it’ll grow next year? Heh. Funny thing is, at the end of the article they try to make the small dong guys feel better by saying if yours is less than 8cm, you generally earn more than those with bigger dongs. Not sure if I believe that. But, it did make me think about another area of businesses we Coaches have a lot of shame around but has the potential to earn a lot even if it’s small. What’s The Aussie Hermit talking about? Your email list. Here’s the truth: There’s nothing wrong with a small email list. In fact, when nurtured the right way, it can earn you a lot of clients. So much so I feel like I should create my own march. Picture The Aussie Hermit walking down the middle of L.A. with thousands of Coaches and signs saying… “Tiny lists produce big clients!” “It’s not the size of the list that counts!” “Jesus had a tiny email list!” And maybe even… “1 email per day makes my tiny list pay!” Of course, we’d all have proof to back up these claims. (Unlike the marchers above) Either way, I think it’d get a lot of traction. Much more than a dozen, anyway. But I digress. Here’s my point… Just because you have a tiny list doesn’t mean you can’t get a lot of clients. Here’s why: What’s most important when it comes to getting clients from your list is that you have a consistent flow (no pun?). With a consistent flow of new leads, you always have new potential prospects to work with. And what that means is, you could literally start with an email list of 0, start filling it with paid ads today, and start getting clients tomorrow. Of course, it typically takes a week or two to warm people up. But with a great offer, you can get clients quite quickly. In fact, recently I had a client sign up watching my lead magnet video and he hadn’t even read any of my emails. Again, not typical, but it does happen. Point is… You do not need a huge “guru list” to get clients with email. Start small. Consistently add prospects. And most of all… Email regularly. Do that, and you’ll earn more than Coaches with even bigger dongs lists. With that being said… Almost all the Coaches who work with The Aussie Hermit have a tiny list. And yet, they’re still able to get clients because they implement what I recommended above. If you’d like to learn how you can get high paying clients with a small list and sending just 1 email per day, well maybe my 15 Minute Client program might be a good fit? To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra

Here’s a question for ya…

Ever wished you were subscribed to more marketing email lists?

Not likely, right?

Well, here are the types of emails The Aussie Hermit regularly receives…

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I love reading your emails and hopefully learning while I enjoy the commentary!  Keep it up!

-Hannah

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Hi Luke,

For some reason, we stopped getting your emails after your #5 tip.  

We are loving your content and definitely want to stay on your mailing list with the expectation that we will want to sign up for more with you once we get our practice going a bit more.  

If you can please be sure this email address is still on your list, that would be appreciated.  

Thank you.

Kristin

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I am glad that I am on your email.

I need to change my address.

The only option I am offered by your email is to unsubscribe but I would like to keep getting your email. Could you please change my address to [email]?

-Donna

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Luke,

I read every single one of your emails and I don’t read anything from anyone else.

I would def know if you were sick cause I totally look forward to reading your emails.

My life is boring lol.

Just wanted to let you know I love them (warts n all).

Thank you for keeping me accountable to what I have set for myself because your emails remind me I am a kickarse entrepreneur changing the world.

Thank you.

Kirsty

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Kinda weird, right?

And makes you think…

Maybe it is possible to send marketing emails prospects enjoy and that get clients?

Of course, if you follow the typical “pitch pitch pitch” guru approach you’re probably going to get a different reaction.

See definition of “burnt email list.”

Also, if you “hard teach” you’ll get a lot of “I love your content!” replies – but hardly any sales.

So what’s the secret to great emails that get opened, read and bought from?

It’s simple…

First, you want to make sure that whatever you send is entertaining.

Now, there is a myriad of ways to do this that don’t require you to be a professional comedian or late night host.

The easiest way?

Tell stories.

Stories come naturally to us as that’s how we communicate each day.

Whether it’s to your spouse, friend or colleagues.

We constantly communciate with stories.

Just make sure whatever story you tell is to the point.

Make it pithy.

Edit out all the fluff.

This will keep engagement up and people continually tuning in.

Second, you don’t want to over-teach.

As mentioned, this is a great way to get a lot of “applause” but not many clients.

Instead, you want to talk about “lesson” of your story.

The marketing lesson.

The dating lesson.

The chronic anxiety lesson, etc.

Or another way of saying that is…

You only want to stick to “what” and “why” content – not “how.”

This allows you to give valuable content without over teaching.

Also, it allows you to sell the prospect on why they should choose your method over others.

In other words, you create a much more persuasive email.

Finally, you want to have a call to action where the prospect can get help.

Many of us Coaches forget this final – most critical part.

Often, we end with a lame offer, or worse – no offer at all.

The offer needs to be strong.

It needs to communicate a result your program gives them.

Then it needs to lead to an application, a call or a waitlist.

The Aussie Hermit prefers the latter.

With that being said…

What I have given you is a quick overview of how I send winning emails each day.

Of course, I go into this methodology a lot deeper in my 15 Minute Client program – including how to get them done super fast.

Along with that, I also teach you how to build your list with quality leads using paid ads.

That way, the only thing you have to do each day to get clients is send one email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra