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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
A few years ago, The Aussie Hermit was critiquing this Coach’s sales letter.
And, in this letter she went into a little bit of her story about how she used to struggle to get personal training clients.
So much so, she resorted to some super (self confessed) cringe-worthy strategies.
One of those cringe-worth strategies?
It’s almost too unbelievable to believe.
Here’s what she did…
She hired an adult banana suit.
She got dressed in said banana suit.
She then proceeded to go down to the local train station each morning to hand out bananas with her business card to try and get clients.
I kid you not.
She literally gave people bananas.
Talk about courage!
And talk about desperation.
When I read that I must admit, I laughed a lot (she told it in a way that was poking fun at herself). But I also felt empathy for her.
You see, The Aussie Hermit know’s exactly what it’s like to be so desperate and so… clueless about client attraction, that you end up trying stuff that, while creative, is bound to fail (sometimes spectacularly).
For example, back in 2013 I lived in London for about 12 months.
And, toward the end of my time there I resorted to some desperate client getting tactics of my own (I’d only landed 1 client in that whole time I was there).
One of those tactics?
I went door knocking.
I literally went from restaurant to restaurant trying to sell my services. Now here’s the kicker…
I was so desperate that I wasn’t even trying to sell coaching – I was trying to sell “mobile websites.” These were apparently the “hot” thing, and a friend of mine said selling them to local businesses was “like shooting fish in a barrel.”
The results?
I didn’t sell one!
For hours and hours, I went from door to door and while I got a few nibbles, I didn’t make one sale.
How depressing.
And it wasn’t long after that that I returned to Australia with a ton of debt, and still no new clients.
So the reason I tell you this is to show you that those who are successful now, were probably pretty clueless at one stage. And that’s OK. Because we learn, we move forward, then we succeed.
So if you’re struggling to get clients and your approach is a little haphazard like The Aussie Hermit was – don’t stress.
It’ll come together for you.
The key is to find 1 strategy – just 1 – to implement that will bring you consistent clients (and preferably one that doesn’t require a banana suit).
All it takes is 1 strategy.
Not 10.
Not 2.
1.
Then you can add more later.
With that being said…
If you ask which strategy I prefer, well, if you’ve been on my list for any length of time you know I like to keep it simple.
Here’s how I help Coaches get more clients…
Step 1) Build your list with quality leads using paid ads…
Step 2) Email that last every day and…
That’s it.
There is no step 3.
It’s that simple.
That’s really all it takes.
That’s the one strategy I’ve now used for years, taught for years, and the one strategy that will work for years to come.
If you want to learn it in detail, well that’s exactly what I teach inside my 15 Minute Client program.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Many moons ago, The Aussie Hermit was a “gun for hire” copywriter.
Facebook ads…
Sales letters…
Webinars…
I did it all.
And one of the most exciting moments of my copywriting career was when I was hired by an agency to write some ads for Bob Proctor.
(Arguably one of the most well-known Coaches in the world, second only behind Tony Robbins)
Unfortunately, though, the first one I wrote got less than stellar results.
Hardly any sales and leads out of KPI.
Obviously, I didn’t want that to happen again.
And so the next one I produced, I went through a much deeper research process to ensure it converted – and converted well.
Here’s what I did:
—> I went through a ton of Bob’s videos so I could get the right language he used…
—> I went through a ton more research about the market to get even clearer on their pain points and desires…
—> I went through a ton of reviews about the product to know what language customers used to describe what they loved about it…
—> I went through a ton more information about the product to know how it fit in with what the market wanted…
Plus more.
In other words, I did a lot more research about Bob, the product and the market.
And then once I had all that knowledge swimming around in my head, I wrote another ad.
The result?
A couple of million in sales and an ad that went viral.
But the reason I tell you this is to share a bit about the process I went through.
If you want any type of marketing campaign to convert (ads, emails, webinars etc), you need to go through a deep research phase in the beginning.
You need to know your market, your product and how they fit together.
This is something we Coaches often don’t put enough time into, but it’s absolutely critical to your success.
Do the work and you’ll reap the benefits.
AKA: the clients.
The good news is, you really only have to do this “in depth” work once.
Then from there, you can sporadically update your research notes as you learn more about your market and more benefits about your product you know your market wants.
This is what The Aussie Hermit does.
I’ve had a very clear idea on my “dream client avatar” for a long time now, including how my product meets that dream client’s needs and desires.
However, because I’m always having conversations with clients or new prospects on the phone, I’m always learning new things.
And so when something stands out (i.e. a new frustration or a new product benefit), I’ll write it down.
Then I’ll typically use that to write some emails about.
The point is…
You’re always researching.
Always learning.
But in the beginning of trying to make your campaigns convert online is when you want to put a lot more work in.
Do that, and you’ll reap the rewards.
With that being said…
In the very first module of The 15 Minute Client program, I take you through my “Ultimate Research Rolodex.”
And inside it shows you the same process I used when researching markets as a copywriter.
It shows you where to look.
It shows you how to extract the right info.
And it shows you how to do all this from the comfort of your computer.
Along with that, I show you how to put all of that info into a “dream client avatar.”
This is the tool you’ll have by your side when you create any marketing campaign.
It’s what allows you to write copy that gets your dream client clicking, opting in and booking appointments.
Of course, we go through a lot more in the program (like crafting your offer, launching your autopilot list building campaign, and sending regular emails), but I wanted to touch on one of the most important pieces in this email.
A piece that’s right at the top to getting clients.
Anywho…
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>