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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The Aussie Hermit… retired?

19 Sep 2025
Posted in

After helping over 1,000 coaches grow their business online for over a decade, The Aussie Hermit (AKA: Luke Charlton), has decided to retire as a marketing coach… kind of.

The reason being, since 2023 I’ve been running a 7-figure coaching business in an industry completely unrelated to marketing. It has 15+ staff and now takes up most of my time.

So…

Because it’s growing so quickly, I’ve decided to put all of my attention there.

And what that means is that I will no longer be adding content to this blog or my 15 Minute Client podcast.

That’s the bad news.

The good news is – if you’re Coach that wants to get more clients online with paid ads, this website has a TON of free content to help you.

The best place to start is my podcast – The 15 Minute Client.

Yes, I’m not adding to it anymore, but that doesn’t matter. In over 300 episodes I poured out more than a decade’s worth of advice, tips and tricks into those episodes (tips gained from spending over 20 million on ads!).

They are gold!

And even world-leading coach, Jim Fortin, agrees…

“You have some of the best content in the industry

Here’s the link to the podcast (start at episode 1)… https://lukecharlton.com/the-15-minute-client-podcast/

Secondly, if I have time, I will consult with the right coach on their ad campaigns, as it’ll always be a passion of mine to help Coaches grow.

If you’re interested in getting my help, I have a partner program where I only get paid on the extra profits I help you generate.

To learn more about that program, go here:

https://go.lukecharlton.com/partner-program

With that being said…

Enjoy the free content, and good luck growing your coaching business!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay…

What to do with unhappy sales teams (if leads are good)

24 Jun 2024
Posted in

The Aussie Hermit has been running a highly successful sales team for a coaching business for almost 12 months now.

And during this time…

We’ve never had a “bad” month.

Some months were lower than others, but they were still pretty good.

We’ve also had amazing months.

However…

Every single month – even during record-breaking periods – I get complaints from our sales team about lead quality.

So what can you do in this instance?

How do you keep your sales team motivated and make sure they stay on your team?

I reveal what to do in episode #321 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you’ll also find super valuable:

#320 – A Top Line Coach vs a Bottom Line Coach

#319 – How to Sell Coaching On An Up Sell Page

#318 – Why Alex Hormozi is Wrong About Improving Show Up Rate

#317 – How to Deal With Bad Attitude Prospects

#316 – An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 – Marketing In 1 Sentence

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!


-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>