Podcast

One of the most important concepts to wrap your head around when growing your business is something The Aussie Hermit has been thinking a ton about over the last 12 months.

As I’ve been transitioning from doing the work myself to building a team…

I’ve changed how I prioritize what I should be doing day to day.

Why?

If you go back and look at all the things I’ve done each day over the last 10 years…

Only a tiny fraction of my actions actually made a difference to move my business forward.

And I’m not alone.

So many coaches I work with spend so much of their time on BS that is “nice to have”...

… while ignoring the key priorities that can consistently grow a coaching business.

Fast-forward to today.

I’m now laser-focused on the actions that will have the highest impact.

So what are those really specific action items that can help you move the needle for your coaching business?

I call these Leverage Points.

And I reveal the exact leverage points that got me to 100k/mo in episode #298 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#299 - The 1 Diet That Transformed My Health

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#294 - What To Do When You Get a No Show

#293 - Are You REALLY Selling Them What They Want?

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Over the past few months, The Aussie Hermit has recorded several podcast episodes to help coaches reduce appointment no-shows.

But what do you do if, despite your best efforts…

Your prospect doesn’t show up?

For instance…

Yours Hermity uses 15-minute appointments to screen prospects.

Sometimes those prospects show up…

And sometimes they don’t.

I reveal what I do when they don’t show up in episode #294 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#293 - Are You REALLY Selling Them What They Want?

#292 - How to Overcome Financial Objections

#291 - Funnel Hack at Your Own Peril

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Recently The Aussie Hermit has noticed an onslaught of gurus selling courses on how to use AI for your copy.

My two cents?

AI won’t replace copywriters anytime soon.

Why not?

It’s pretty simple…

To make your advertising campaigns successful, you need to figure out how your coaching program differs from competitors.

It’s what I always refer to as a unique mechanism.

Moreover…

You can’t write great copy without figuring that out first.

And neither can AI.

Does that mean I believe AI is useless for advertising campaigns?

Absolutely not.

In fact…

I know exactly how I’d use AI to get clients with paid ads.

And I reveal what I’d do in episode #295 of the 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#294 - What to Do When You Get a No Show

#293 - Are You REALLY Selling Them What They Want?

#292 - How to Overcome Financial Objections

#291 - Funnel Hack at Your Own Peril

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

A few weeks back The Aussie Hermit hosted agency owner and coach Rahul Alim on The 6 Figure Coaches podcast.

The episode focused on Rahul’s journey to the top…

But also on how to stay there.

However…

Rahul also mentioned that he helps coaches attract clients and grow their business.

Unfortunately, we didn’t have time to get into the specifics during that episode.

With that being said…

I think every Coach will find value in Rahul’s client-getting strategy.

That’s why I’ve invited him back on to The 6 Figure Coaches show today.

Which means that 10 minutes from now…

Rahul will reveal all the details about the methods he uses to help coaches attract high-paying clients.

Here’s what else you’ll learn when you catch this episode:

— The 3 ingredients of Rahul’s client-getting system

— How Rahul got his foot in the door to get clients even without any experience

— Rahul’s hands-on approach to map an effective customized client-getting strategy for any coach

— The best way to guarantee you’ll rock the socks off your clients so they want to keep buying from you

— How to model a high-converting coaching offer

— What Rahul recommends for coaches who don’t want to do outbound marketing

— When and how to start conversations with warm leads who are ready to buy

— How to scale your coaching business without hurting customer experience

Plus much more, including:

— Rahul’s "hot dog offer" philosophy to land quick coaching clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

The Aussie Hermit recently logged into a client’s ad account.

Previously, this campaign generated 10$ appointments…

Which is already quite cheap.

But when I logged in the other day…

Appointments were down to $6 a pop.

The best part?

These appointments are with people who are directly interested in this client’s offer.

All from cold traffic.

How did we achieve those results?

I reveal my approach in episode #283 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#294 - What to Do When You Get a No Show

#293 - Are You REALLY Selling Them What They Want?

#292 - How to Overcome Financial Objections

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

The Aussie Hermit has a big guest for you on today’s episode of The 6 Figure Coaches show.

He’s got so much credibility…

His entire bio spans over 5000 words.

This guest is not only a 3rd generation entrepreneur…

He’s also been in business for 35+ years as an internationally acclaimed business coach and speaker.

Over the years, his clients have received multiple Entrepreneur of the Year awards.

He’s also spoken at Inc magazine summits.

As a bonus?

He sends daily emails like Yours Hermity.

Without further ado…

Meet Rich Russakoff.

And when you join us 10 minutes from now…

He’ll teach you how to build a coaching company you can grow beyond the 50+ employee mark.

Here’s what else you’ll learn when you catch this episode:

— The tragic fate that befalls 80% of businesses that make the Inc 500 list every year

— What every business needs to move beyond the 25-employee milestone

— The exact list of questions Rich asks employees of a business to uncover every problem (and solution)

— Who a coach’s first hire should be when starting to delegate (and it’s not a VA)

— How you can attract top-quality talent to grow your coaching business

— The sales process Rich uses to close high-paying clients on sales calls

Plus much more, including:

— How Rich uses influencers to land pre-sold, high-paying coaching clients

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Do you know what it takes to be successful as a coach?

Every guru has something to say about this question.

But according to my guest on today’s episode of The 6 Figure Coaches show…

99.9% of the population lacks what it truly takes to be successful.

This guest is none other than Rahul Alim from G$D.

Rahul has been running a successful marketing agency since 2004.

Moreover…

He has worked with companies such as Realtor.com, Geico, Advertising.com, Reachlocal, and thousands more.

In short:

He knows what it takes to get to the top.

But most importantly…

He knows how to stay there.

And this is exactly what he’s going to reveal when we go live 10 minutes from now.

Here’s what else you’ll learn when you catch this episode:

— How Rahul used partnerships to land high-paying agency clients

— The niched-down approach Rahul took to grow his marketing agency

— What Rahul did to build a name for himself as a marketing agency

— The not-so-obvious reason so many coaches struggle to reach 30k+ months

— Where Rahul suggests coaches should invest instead of real estate or the stock market

— The one word that the previous CEO of Sony & MGM attributed to his success

Plus much more, including, of course:

— How to build your coaching business to the top - and stay there

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
18/07/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

Here’s a common misconception about getting a coaching business to 7 figures:

As soon as you hit that elusive revenue milestone…

Coaches can make more than enough money to thrive.

While that’s true for some coaches…

There is *no* guarantee that hitting 7 figures in revenue will increase your take-home pay.

The first reason?

Revenue does not equal profit.

If you have too much overhead…

Or if your client acquisition cost is too high…

You’ll find it difficult to increase your “salary.”

But there’s a second reason:

Many coaches don’t have their finances in order.

In fact…

Today’s guest of The 6 Figures Coaches show, Will Boyd, has worked with several 7-figure business owners.

Before launching CEO Finance Academy 6 years ago, Will ran a marketing agency.

Here’s what he discovered during this time:

Most of his 7-figure clients barely brought home more than they did when they were at the 6-figure mark.

That’s when he pivoted to helping his clients master their money.

And 10 minutes from now…

He’ll reveal how coaches can fix their finances to keep more of what they make.

Here’s what else you’ll learn when you catch this episode:

— The biggest lesson Will discovered after helping 7-figure healthcare business owners

— One critical question to constantly ask yourself to thrive even in a descending economy

— The biggest mistake coaches under 6 figures make with their business banking accounts

— How Will attracts high-quality clients to his financial coaching business

— The 2 first issues every coach needs to tackle first to get ahold of their finances

— How Will segments his leads to show them the best-fit offer

— The strategy Will took to go from zero calls booked to getting qualified leads at $15 a pop

Plus much more, including:

— How to fix your finances as a coach

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
18/07/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.

A client recently asked The Aussie Hermit to boost conversion rates for his VSL.

During our conversation, he brought up one change he wanted to make to said VSL.

However…

His suggestion raised red flags for me.

After 10 years of helping Coaches with paid ads…

I knew implementing this one change wouldn’t improve his conversion rates.

On the contrary:

It would tank his campaign.

Unfortunately, I see Coaches make this mistake all the time.

Want to avoid it?

I reveal this mistake and how you can fix it in episode #279 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#281 - The Guaranteed $30k+-mo Income Safety Net Strategy

#280 - Simplifying Your Message with Analogies

#278 - How To win an Argument Every Time

#277 - Using Examples To Get Your Message Across

#276 - The Pitfalls of Assuming Knowledge

#275 - How I Became a World-Class Copywriter in 4 Steps

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Imagine having a client-getting strategy that you knew with 100% certainty would work for the next 10 years.

Even the next 20-30 years.

If there was such a strategy…

Would you want to hear about it?

I know I would.

Especially in today’s fast-paced world, where a new type of funnel pops up weekly.

Having a strategy to rely on for 10+ years to bring in clients can make a big difference with the longevity of your coaching business.

And that’s exactly what my guest will talk about on today’s episode of The 6 Figure Coach podcast.

Why will this work for the next 10-20 years?

Pretty simple…

My guest, Tom Ruwitch, has been using this strategy for the past 20+ years.

And yes - it’s still bringing in clients to this day.

This strategy is none other than email marketing.

Now…

You know how much The Aussie Hermit is a proponent of email.

And Tom is an email expert like no other.

Which is why, 10 minutes from now…

He’s going to reveal his email story selling strategy that brings in high-paying coaching clients no matter the economy.

Here’s what else you’ll learn when you catch this episode:

— The math behind getting more appointments with email

— Tom’s must-have ingredients for any successful story-driven marketing campaign

— The most pervasive and dangerous myth about email that coaches fall into

— Where to get endless ideas to email your list daily

— The biggest benefit of writing daily emails (apart from booking more calls)

— 2 approaches to find story hooks to make your emails irresistible

— The 3 ‘E's to turn any story into a high-converting email your audience will love

Plus much more, including, of course:

— How Tom helps his clients write high-converting emails

With that being said…

The episode goes live at 1pm PT/4pm ET (just 10 minutes away) and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
10/07/2023

P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:

iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215

Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1

Stitcher: https://www.stitcher.com/show/1049995

Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.