Podcast

About this time last year, The Aussie Hermit released a podcast episode about his first 100k month.

During that time…

I was closing every sale myself.

So while I was happy with this milestone?

It wasn’t exactly scalable.

This year is a completely different story.

I became business partners with one of my clients last June.

And in September…

We hit 112k in sales.

The difference?

I didn’t close a single sale.

That is the power of hiring salespeople.

You can take a successful coaching business and scale it beyond what a single person can close.

And if you want to learn how to do the same…

I reveal our entire process we used to hire our high-performing salespeople in episode #310 of The 15 Minute Clients podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#311 - How to Hire Setters

#309 - How to Fire Staff

#308 - When to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Last week, The Aussie Hermit revealed red flags to watch out for when hiring people to grow your coaching business.

This week…

I explain how you can fire staff once you spot those red flags.

And it’s not what you would expect.

In fact…

There's one big mistake Coaches make when firing their staff.

My script counters this mistake head-on.

I reveal the exact script I use in episode #310 of The 15 Minute Clients podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#308 - When to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

Over the last year, The Aussie Hermit has had to fire 2 staff members.

In the first instance…

I made a big mistake.

And as a result, I kept an underperformer on my team for much too long.

But I learned from that mistake.

And in the second instance, I applied what I learned to spot the red flags in a new hire within 2 weeks.

So if you’re at all interested in hiring staff to grow your coaching business one day…

You’ll want to catch episode #308 of The 15 Minute Client podcast.

I reveal the mistakes I made and how I learned from it.

You’ll also learn how to spot those red flags so you can not only fire fast…

… but also make room on your team for the type of people who’ll help your coaching business grow.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#309 - How to Fire Staff

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#306 - Employee Attraction is Client Attraction

#305 - Get Success Without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification


Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
23/02/2024

This morning a client asked The Aussie Hermit if she should launch a $500 offer as a “downsell” to her 10k coaching program.

Here was the logic behind her idea:

Clients who can’t afford her 10k program would get access to the course without the coaching component.

And a percentage of these low-ticket buyers would upgrade to the 10k program…

Especially once they realized how hard it is to implement everything on their own.

Seems like sound logic, right?

But from my experience helping well over a thousand coaches get more clients from advertising…

That is not how it plays out.

In reality, offering a low-priced program can cannibalize your high-ticket sales.

I reveal why this happens in episode #307 of The 15 Minute Client podcast.

Listen to it. Understand how the logic actually plays out. And then make your own informed decision.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

 For the last few weeks The Aussie Hermit has been deep in recruitment for the coaching company I’ve partnered with.

And here’s what I’ve realized about getting clients and employee recruitment:

The two are eerily similar.

In other words…

The copywriting and persuasion principles that attract employees are nearly the same as those that attract coaching clients.

Case in point:

We recently sent out a recruitment email to my business partner’s list. And 76 women applied for the role…

… which is way more than we could ever interview.

That’s a great problem to have, much like getting too many booked appointments in your calendar.

So how did we attract so many candidates?

I break down the email and how you can apply these lessons to attract more coaching clients in episode #306 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#307 - Why Low-Ticket Cannibalises High-Ticket Sales

#305 - Get Success without Skills

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Last month The Aussie Hermit recruited brand new salespeople for the coaching business I’m running with my business partner.

Now, here’s how we ran this campaign:

First, we advertised the role. And we brought the top six candidates into a sales boot camp.

During this boot camp, our candidates had one simple task:

To sell as many copies of a $97 product as possible.

Only the top 2-3 candidates would move forward in the recruitment process.

And you know what?

Right from the very first day…

I could tell who would win.

How?

There were two people who brought a specific quality with them. And this is the same quality that can help you achieve success, regardless of your natural skills (or lack thereof).

Anyone can embody this quality. You don’t have to be “born” with it or have a natural “knack” for it.

I reveal this quality and how to leverage it for yourself in episode #305 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#306 - Employee Attraction is Client Attraction

#304 - You Don't Need Better Quality Leads, You Need Better Qualification Part II

#303 - You Don't Need Better Quality Leads, You Need Better Qualification

#302 - Why Content is Useless Part II

#301 - Why Content is Useless for Closing

#300 - Lessons From 10 Years in Business

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Recently a client asked The Aussie Hermit:

“Luke, I want better quality leads. Can’t we change our targeting towards who make more money, like entrepreneurs?”

Now, I know this client’s numbers. After all, I run her ads.

And this is what I said to her:

“We don’t want to change your messaging because it’s working.”

Case in point:

The day before, 16 people applied for her program for $2.74 per application.

Out of those applications, 6 people went through and booked a call on her calendar.

Those 6 ended up costing $7.31 per appointment.

Now, let me ask you:

Would you like appointments booked straight into your calendar for the measly cost of $7.31?

I’m guessing the answer is “absolutely.”

Who wouldn’t?

So, no - the problem is not the messaging or the targeting.

And if you’re in a similar situation and feel tempted to overhaul your entire campaign when you’re already getting leads at a low cost…

Consider your qualification process first.

I reveal how you can improve that process in episode #303 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#296 - Why Content Is Useless For Closing Part II

#301 - Why Content Is Useless For Closing

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

Last week The Aussie Hermit revealed why content is useless for closing high-paying coaching clients.

And how skipping ‘teaching’ content helped my business partner and I get a 31x ROAS.

With that being said:

Despite not using ‘content’ to attract and convert these prospects…

We still warm up every prospect that books a call.

However:

Warming up isn’t the same as teaching.

I’ll explain what I mean by that and how to implement it in your own campaigns in episode #302 of The 15 Minute Client podcast.

Simply click your preferred platform podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable - including part 1 from last week:

#301 - Why Content Is Useless For Closing

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

The other day The Aussie Hermit was helping a client with a VSL that wasn’t converting yet.

And the first thing she suggested was to teach an additional mindset hack within that VSL.

So she asked me if I thought this would increase conversions.

My response?

A hard no.

And here’s why:

If you’re struggling to convert prospects into clients - whether it’s on the phone, a webinar, or a VSL…

It isn’t because you forgot to teach them something with your content.

In contrast:

My business partner and I spent $2,000 in ads over the last 6 weeks.

This campaign doesn’t teach.

And we don’t teach on the sales calls, either.

The result?

$62,000 in revenue.

That’s a 31x return on ad spend.

So what do we do instead of using content to teach?

I reveal this approach in episode #301 of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#300 - Lessons From 10 Years In Business

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024

The Aussie Hermit has a special episode of the 15 Minute Podcast today.

Not only are we at 300 episodes of the podcast…

But I’m also celebrating 10 years in business.

Over the years, I’ve accumulated several lessons that have led me to where I am today.

Some of them were expensive.

Some of them hurt.

But I would have never crossed the 100k/mo mark without learning them.

With that being said…

You don’t have to wait 10 years and learn these lessons the hard way.

That’s because I reveal what these lessons are in this special 300th episode of The 15 Minute Client Podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit released over the last month that I think you'll also find super valuable:

#299 - The 1 Diet That Transformed My Health

#298 - Leverage Points: The fast Track to $100k-mo

#297 - Why I Rejected a $50k Client

#296 - Why Silver Rigging is God's Greatest Gift

#295 - How I Would Use AI to Get Clients with Paid Ads

#294 - What To Do When You Get a No Show

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Stitcher: https://www.stitcher.com/podcast/the-15-minute-client-w-luke-charlton

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
22/02/2024