Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>

Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 39

Years in Business:  12

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

The triggers that create predictable clients

23 Jan 2022
Posted in
Recently, The Aussie Hermit was speaking to a friend who installs residential lifts for a living.

And, he was telling me how he often gets called out by apartment blocks to fix lifts that have been vandalised.

Typically, some guy has come home drunk and either kicked the buttons, smashed them with his beer bottle, or more commonly – pissed on them.

Pretty terrible.

But then he told me how he solves this problem.

And it’s genius in its simplicity.

He said…

“All I do to stop the lifts getting damaged is to install a mirror.”

Yup, it’s that simple.

The reason it works is because, when some guy or gal enters the lift totally off their face and they see a mirror, they’ll walk over and fix their hair or look at their teeth or take a photo or flex lol.

And apparently, this greatly reduces the vandalism.

Pretty cool, ey?

But what I found most interesting about this story is how predictable humans are.

We think we’re free.

We think we’re in control of our behaviour.

But often we’re reacting predictably to certain stimuli.

It’s true with lifts.

It’s true in our relationships.

And it’s also true in marketing.

Let The Aussie Hermit give you an example…

I know that when I write about certain topics, my list is going to react very strongly.

“Getting clients from Facebook groups” is one of those topics.

I know that if I send an email talking about how frustrating it is to trawl through Facebook groups, how much time it takes, how little response you get, and how there’s a much easier way to get clients by simply sending one email per day – it’ll get a lot of Coaches joining my program waitlist.

It’s a predictable response.

Or another way of saying that is a “trigger.”

And knowing your market’s triggers is an extremely powerful position to be in because it means you can get them to…

Click on your ads…

Opt in to your list…

Reading your emails, and…

Sign up to your programs… predictably.

In other words…

There’s no guessing.

Your ability to attract clients becomes predictable because your market behaves predictably.

You just simply have to know what their triggers are.

With that being said…

Inside The Aussie Hermit’s 15 Minute Client program I show you how to find those triggers.

Specifically, you get access to my “Ultimate Research Rolodex” which teaches you a myriad of ways to research your market – all from the comfort of your computer.

You’ll learn their biggest frustrations…

You’ll learn their deepest desires…

You’ll learn what topics they want to hear about…

And most of all…

You’ll learn how to turn that research into daily emails that resonate with your market so they predictably sign up to your program.

If that sounds like something you need, simply put your name on the waitlist here:

https://The15MinuteClientWaitlist.com


-Luke Charlton
The Hermit Hole, Canberra

How Coaches can thrive through inflation

23 Jan 2022
Posted in
“If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around them will deprive the people of all property until their children wake up homeless on the continent their Fathers conquered… I believe that banking institutions are more dangerous to our liberties than standing armies…The issuing power should be taken from the banks and restored to the people, to whom it properly belongs.”      

    ~
Thomas Jefferson
About a month ago the fed said they are going to raise rates 3 times this year bringing it up to a total of .75%-1%.

Problem is, *real* inflation is at about 15% right now.

So that’s like throwing a bucket of water on a burning house.

(Which is a great analogy for the economy in more ways than one)

They’d need to hike them up to 10% at least for it to have any effect.

Could you imagine mortgage rates over?

It ain’t going to happen (at least not in the near future)

So what that means is, inflation is almost certainly going to get a whole lot worse.

And do you know what happens when inflation goes up?

People are forced to give up on non-essentials (ie Netflix, buying big screen TVs, getting new phones etc), so they can pay for their essentials (ie energy bills/mortgage/food etc).

(You can already see this with Netflix’s huge drop in new subscribers and why their share price tumbled 20% in one day).

So if inflation is only going to get worse, and people are focusing more on essentials, the question then becomes…

How do you ensure your service gets into the “essentials” category?

Well, you could do what most Coaches do when sales become harder to make. And that is they focus on their offer.

Meaning…

They discount.

They add extra coaching sessions.

They create new bonuses.

They build new modules etc.

The problem with that approach is, if your prospects deem your service “non-essential,” giving them more of what they don’t want is not going to help.

That’s the bad news.

The good news is, there’s a much easier solution that doesn’t require you to change your service or touch your offer one bit.

What does The Aussie Hermit speaketh of?

Simple…

Choose a better market.

Specifically, you want to choose a market that already considers your service to be essential.

Let The Aussie Hermit give you an example:

Let’s pretend you’re a golf coach.

Inflation has just hit 30% and you want to get new clients.

Well, you could go out and try to attract people who are interested in learning golf (AKA: beginners).

That’s one option.

Or another option is – you could go and coach golf professionals (AKA: people who’s career it is to play golf).

Which is better?

Well, let The Aussie Hermit ask you this way…

Which of those two markets is going to value a golf coaching service more?

The guy who’s just getting started?

Or the guy whose career it is to play golf?

The answer is the golf pro.

And the reason why is – he’s invested far more time and money into this game vs the newbie.

Also, he stands to gain more income from improvements where the newbie doesn’t.

Point is…

The professional will value coaching more than the newbie.

But here’s the bigger point I wanted to share…

Notice how the exact same service can be super valuable to one market, but not so much to another?

Therefore, becoming an “essential” service during inflation is as simple as finding a market that *already* considers your service essential/valuable.

Moreover…

Within every market (whether weight loss or parenting or relationships or business etc), there are segments of people that will value your service more than the next segment.

So if you want to thrive during inflation, your job is to work with one of those segments.

I call these “high ticket markets.”  

And the other great thing about these markets is they invest way more than other markets.

(After all, they value your service more)

So not only will you be able to attract clients during inflation (and the crash that follows), but you’ll be able to continue to charge high prices.

Pretty cool, ey?

With that being said…

In the very first module of The 15 Minute Client program The Aussie Hermit shows you how to find your hight ticket market.

This is a process I’ve refined after taking well over a thousand Coaches through it.

And something that really differentiates this program from others (not many gurus know the importance of market selection, let alone know how to do it).

Along with that, the program will help you…

—> Craft a high ticket offer for your high ticket market…

—> Attract that high ticket market onto your list with paid ads…

—> And turn that high ticket market into high ticket clients send one email per day.

If that sounds like a system you’d like to have implemented in your business this year, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com


-Luke Charlton
The Hermit Hole, Canberra

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>