Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| At college, one of the more valuable subjects The Aussie Hermit studied was scriptwriting. Not because I now write movie scripts. But because I’ve applied many things I learned in that class to my emails, sales letters, podcasts, and more. Let me give you an example… When writing a script, it’s obviously for a visual medium. That being TV or film. And so the way you write a story is very different than you would in a regular novel. One of these ways is the visual aspect. With a script, you must make everything “visual.” In a novel, you can get away with not having to as much. In a novel you can have a passage that says something like, “he was overcome with a deep internal rage.” But the same wouldn’t work in a script. The audience needs to *see* that rage. Otherwise, how would they know he’s angry? So in a script, you might have him punching a wall, setting something on fire, or strangling someone. Point is… A script needs to *show* the emotion. My scriptwriting teacher always drilled this line into me… “Show, don’t tell. Show, don’t tell. Show, don’t tell.” It’s a powerful principle. Also, it’s very a persuasive principle when applied to copywriting. Here’s what I mean: When writing emails, sales letters, blogs or any form of content really, you want to show instead of tell. Specifically, you want to use words that create a visual picture in your prospect’s mind because that will more readily persuade him or her. Or another way of saying that is, you need to use more “verbs.” Let me show you how it works… Imagine in an email you’re telling a story about how hungry you were one day. Well, the first way you could tell that story is like so… “I woke up that morning incredibly hungry. So I immediately went downstairs and made myself a bowl of cereal”. That’s one way. Then the second way could be… “The alarm clock rings at the side of my bed. From under the covers I reach out and start slapping around to turn off the annoying drone. I open my eyes. Immediately my stomach lets out a loud, contorted grumble. “Oh my god. I need food.” I say in an urgent, croaky voice. I sling the covers back and roll out of bed. I slide on my slippers and race down stairs…” Etc. Notice the difference? Notice how the second example is more visual? Notice how it uses more verbs? Also, notice how it’s more emotional? This is exactly the type of language you want to use when persuading someone. You *want* to drum up emotion because buying is mostly an emotional decision. Using verbs is a great way to do this when storytelling. There are more writing tricks I learned in class that apply to making more sales with your copy. But that’s probably the biggest one. Use it next time you’re telling a story (whether via email, sales letter, webinar or podcast), and watch how your audience gets sucked in. More importantly… Watch how more of them buy. With that being said… If you want to write copy that persuades and gets prospects to invest in your high ticket program, that’s exactly what The Aussie Hermit teaches inside my 15 Minute Client program. Specifically, you’ll learn how to send regular emails that entertain, that add value, and most of all… That sell. The good news is, you don’t need to study for months in order to gain those skills. I literally show you how you can send profitable emails starting the day you learn my system. Along with learning how to write emails that sell, you’ll also discover The Aussie Hermit’s advertising system that builds your list on autopilot. That way, your lead gen. works in the background without you thinking about it. All you have to do to get clients is send one email per day. To know when spots are open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Before speaking to a Coach who wants to join The Aussie Hermit’s 15 Minute Client program, I’ll get them to fill out an application.
This helps me spot any red flags.
Weed out those who aren’t serious.
And also learn about their business so we can hit the ground running when we chat.
There are about 8 questions all up.
And one of the ones I like to ask is this…
“Besides “how much?” what questions do you have about the program that need answering before you invest?”
Usually, I’ll get responses like…
“How many hours are involved in getting the system up?
“When should I expect results?”
“When are the coaching calls?”
All typical responses.
But every now and then I’ll get a question that stands out.
And I got one recently that I needed to share with you.
Here’s what she said…
“Why aren’t other marketers just e-mailing once a day? Why make things so much more involved and complicated if e-mailing once a day works so well?”
What a great question.
And it’s one The Aussie Hermit has pondered many times myself.
Why do all the complex funnels?
Why do all the tripwires?
Why set up all the crazy automations?
Why make things so complicated when you can just email once per day?
The Aussie Hermit will tell you why…
For the simple fact, this strategy is not new.
It’s not “sexy.”
And it’s definitely not exciting.
After all, email marketing has been around since the dawn of the internet.
Also, “follow up” is the most “I’ve heard it before” marketing strategy out there.
In other words…
“Sending an email every day” sounds totally boring.
And this is why 99% of gurus don’t talk about it.
Instead, they prefer to spruik their latest wackydoo funnel system.
And to that I say, “good luck to them.”
Because the only people who are attracted to those systems are “hyper buyers.”
AKA: those looking for big results for not much effort.
That’s just not The Aussie Hermit.
Personally, I like to promote to the “skeptics.”
These are the Coaches who have been around the block, and who understand a business is built on solid foundational marketing principles.
And there’s nothing more foundational than building a list and sending regular emails to that list.
The reason being, your database is the foundation from which you will get most of your clients.
Also, no one can take this away from you.
Facebook can ban you.
Google can kick you off.
Twitter can purge you.
But no government or outside entity can take away your database.
And that means you’re building your business on a secure foundation (unlike those Coaches who get all their clients from social media and other external platforms).
Moreover, email is still (by a long way) the most profitable marketing method online.
So if you’re going to choose a marketing method to get clients with, why wouldn’t you start with the one that’s #1 for ROI?
Makes sense to The Aussie Hermit.
With that being said…
Just because “sending a daily email” isn’t sexy, doesn’t mean it’s not fun.
If you’ve been reading The Aussie Hermit’s emails you’d see that they’re pretty different.
Sure, they provide a lot of value and tips to grow your business.
But also, they’re entertaining.
That’s by design.
Mainly because it gets you to pay attention (gotta compete with Netflix somehow).
But also because it makes these emails so much more enjoyable to write.
In fact, I actually have a lot of fun sending you these emails every day.
And The Aussie Hermit doesn’t know about you, but I’ve never had that with any other marketing strategy before.
Anywho…
If you’d like to get a consistent flow of high paying clients sending one (fun) email per day, then put your name on the waitlist for my 15 Minute Client program:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Hermit Hole, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>