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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

How to sell coaching on an upsell page

24 May 2024
Posted in

The other day The Aussie Hermit’s friend came for help to improve conversions on a low-ticket funnel.

His $17 product on the front end was doing fine…

… and so was the $47 upsell.

The problem was with the second upsell.

You see, my friend was trying to sell his coaching services on this final upsell page.

Now…

Coaching in an upsell funnel is hard because you’re going from a $17 offer to 4 or even 5 figures.

On cold traffic.

It’s especially hard to sell when framed in the way he did, which I see all too many Coaches do.

So how should you frame your upsell page if you want to successfully sell coaching?

I reveal the correct frame to pull this off in episode #319 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#318 - Why Alex Hormozi is Wrong About Improving Show Up Rate

#317 - How to Deal With Bad Attitude Prospects

#316 - An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!


-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay

Why Hormozi is wrong about improving show up rates

30 Apr 2024
Posted in

The other day The Aussie Hermit watched a YouTube replay of a presentation Alex Hormozi gave to some real estate agents.

One of the things he talked about was how to build a funnel to generate leads.

With that, of course…

He discussed the topic of increasing show-up rates.

However…

I didn’t quite agree with what he called the "number one way" to improve show-up rates.

The method he discussed does improve show up rates.

But in my experience…

It’s not the #1 way.

So what is this method Hormozi talked about, and what is the #1 way?

I reveal both methods in episode #318 of The 15 Minute Client podcast.

Simply click your preferred podcast platform link below to listen now.

Here are some other episodes The Aussie Hermit has released over the last month that I think you'll also find super valuable:

#317 - How to Deal With Bad Attitude Prospects

#316 - An Unintuitve Way to Reduce No Shows (& Improve Lead Quality)

#315 - Marketing In 1 Sentence

#314 - Tech Issues That Increase Conversions

#313 - Success is Digging Ditches

#312 - Your Sales Team Will Cost You Thousands & That's OK

Plus much more.

To subscribe and listen now, simply click on your preferred podcast platform link here:

iTunes: https://podcasts.apple.com/us/podcast/the-15-minute-client-w-luke-charlton/id1626759879

Spotify: https://open.spotify.com/show/4emZzXrAexiXurgYXxckXW

Enjoy!


-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
21/05/2024

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>