For the first 3 years of running my coaching business I lived the “anxiety roller coaster.”

When clients came in, the anxiety would go down.

But when no clients came in (which was often), the anxiety went up!

And it was like this month after month after month after month.

Up and down up and down.

At one stage, I was riddled with so much anxiety (because I’d only landed 1 client in 12 months, was 30k in debt and owed my family a lot of money) that I’d put on 25lbs from downing bags of M&M’s and croissants.

It was the hardest, and worst time of my life

So if that’s you at the moment… if you’re on your own up and down anxiety roller coaster….

If one month cash flow is great, but the next month you’re struggling to rub two pennies together, please know – I know exactly what that’s like.

Exactly.

And I also know why you’re continuing to push. You continue to push because you have a passion for what you do. Moreover, you have an incredible product or program or skillset to share with the world. A program you know if you could simply get in the right hands, would literally change their life.

With that being said…

I also know the only time I got relief from this anxiety roller coaster was when I did 2 things.

First, I took action.

Notice that, whenever you’re anxious or overwhelmed, if you take action even in the most dire circumstances the negative feelings would diminish significantly.

To almost nothing in most instances.

So if you’re on the down slope of your anxiety roller coaster – take some action.

Specifically, sit down and brainstorm a plan on paper.

A plan on paper will you help you get clarity on the steps to solving your problem (i.e. the steps to getting more clients), plus, it’ll help you distance yourself from the problem. Seeing it on paper shows you that it’s not a big problem after all – and that it can be overcome quite quickly.

Whenever I feel anxious or overwhelmed about anything in life, a plan on paper is the first thing I do.

It helps immediately.

The second thing that helped to stop the anxiety roller coaster is the most obvious…

I got clients.

Whenever I signed a new client, my anxiety and overwhelm would disappear altogether.

The problem was, because my approach was haphazard, unpredictable and downright “all over the shop” to getting clients (because I was often chasing the latest “gurus” bright shiny marketing object), it wouldn’t be long after when I was back on the roller coaster, anxiety high, and needing clients again.

So what I learned after 3 years (because The Aussie Hermit isn’t the quickest guy), is that I need a way to bring in consistent clients.

A strategy that brings you consistent clients you can rely on is the key to getting off the anxiety roller coaster for good.

If you can’t rely on what you’ve currently got, you’ll always be riding that roller coster, hoping, and praying that one day it’ll beak down…

But it never will.

Not as long as you’re getting clients in an unpredictable way.

So remember this sage advice The Aussie Hermit told you this day…

1) Take action when you’re anxious, and…

2) Have a system you can rely on.

Now, I can’t help you with the former, that’s up to you.

But I can certainly help you with the latter…

For more details on how you can use a simple, 15 minute daily email system to bring in a consistent flow of clients you can rely on, run here now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Let me take you back to mid 2014 to an unbelievable true dating story…

The Aussie Hermit has just landed home from London.

I’ve just failed in my attempt to launch my coaching business.

And, I have a stack of bills (and a ton of debt) that would make your eyes water.

So because I have absolutely no clients to help pay those bills, I decide to crawl out of my then current Man Cave (which was a bedroom in my Nan’s house at the time – sexy, I know) to get an evening job in a cocktail bar (I figured, as a hermit, if I’m going to get a job where I have to see and speak to people, it would only be at a time where there’s no sun) .

Also, because The Hermit doesn’t have many friends (other than those in recesses of the darkest conspiracy theory forums), I’m super lonely ?

So I decide what I also need to is find a lady friend.

A lady hermit, even.

And so what does a boy hermit use to do to find a lady hermit?

Do I walk around in the day time, trying to find them in… public!?

God no!

That would be enough sun to singe the The Aussie Hermit’s hair clean off and turn my eyes into two giant cataracts.

I use Tinder, an iPhone dating app, of course.

Now, if you’re not aware, one of the features of that dating app is that you can choose the gender and the age range of the women (or men) you want to show up on your phone. So I put the age range for the women to 23-28 (also important to the story, I was 28 at the time and had never considered choosing an age range for women older than me).

So this one night I’m working at the bar I get to talking with this girl. She’s attractive, it’s her birthday, and so I ask her the one question you should never ask a girl…

“How old are you anyway?”

To which she replied “32.”

And this blew my mind.

“Wow!” I thought. “I’d totally date her. I think I need to change my Tinder settings to women older than me!”

So that night I promptly change the settings on my Tinder app to show women up to age 32.

Even funnier, the next couple of days I see that very same girl I was talking to at the bar appear on my Tinder feed. We ‘liked” each other on the dating app (lucky she didn’t know about my Nan’s Man Cave), get to talking and go on a date.

To cut a long story short, it didn’t go anywhere.

But here’s where the story gets good…

A few weeks later I get to chatting with a very attractive woman on Tinder and she’s also 32. Four years older than me. After a month we go on a date, then after another month we move in together.

Yes – very fast.

But now it’s 5 years later and we’re still living together.

(Not in the Man Cave, of course. That’s only reserved for men who like cars, conspiracy theories, Trump, and of course – reading thick marketing and copywriting textbooks written by the titans of direct response)

Oh – and we have 2 children 🙂

But here’s the crazy part of all this…

Had I never had that conversation with that original 32 year old that night at the bar, I probably would have never changed my Tinder profile to show women aged 32. If that never happened I would never have met Alana, and we wouldn’t have these two amazing little girls.

Isn’t that crazy?

And this story got me thinking about how even the smallest conversations, or decisions, or occurrences can have a such drastic impact. In fact, they can change the trajectory of your business and life!

For example, take the time I “rediscovered” the power of email.

I listened to this one episode of this one random business podcast I’d never listened to before. That episode?

An interview with Perry Marshall.

And in that episode he promoted his new marketing book, 80/20 Marketing, which sounded interesting, and so I bought it.

Now, here’s the thing…

Had I not bought it I never would have discovered that your email list is just like an “80/20 curve.” And that means, no matter what your market, or what size your list, you have people who can only afford your low-ticket programs, but you also have people that can afford up to your mid ticket programs, and most importantly…

You have high net worth prospects who can afford your low ticket, mid ticket and BIG ticket items.

And it was when I discovered that, that I decided to focus almost all my marketing efforts on building my list, and emailing that list low, mid, and high ticket offers.

And the rest, they say is history.

1 billion emails sent, 7 million spent on ads, and 40+ million in client and business revenue.

I’d say it was a great decision. A decision that changed my life and my business forever.

(A decision, I might ad, that allows me to live a life of complete hermit, solitude in The Man Cave.)

So the question then becomes…

Do you want to make the same, simple, instant decision?

Decide today to build your list.

Decide today to mail that list.

And decide today, to send them low, mid and high-ticket offers.

Do that, and it could be the same “fork in the road decision” that changes your business and life forever.

If you want to learn “hows” of my simple 15 minute daily email system, simply slink on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave