Let me take you back to mid 2014 to an unbelievable true dating story…

The Aussie Hermit has just landed home from London.

I’ve just failed in my attempt to launch my coaching business.

And, I have a stack of bills (and a ton of debt) that would make your eyes water.

So because I have absolutely no clients to help pay those bills, I decide to crawl out of my then current Man Cave (which was a bedroom in my Nan’s house at the time - sexy, I know) to get an evening job in a cocktail bar (I figured, as a hermit, if I’m going to get a job where I have to see and speak to people, it would only be at a time where there’s no sun) .

Also, because The Hermit doesn’t have many friends (other than those in recesses of the darkest conspiracy theory forums), I’m super lonely ?

So I decide what I also need to is find a lady friend.

A lady hermit, even.

And so what does a boy hermit use to do to find a lady hermit?

Do I walk around in the day time, trying to find them in… public!?

God no!

That would be enough sun to singe the The Aussie Hermit’s hair clean off and turn my eyes into two giant cataracts.

I use Tinder, an iPhone dating app, of course.

Now, if you’re not aware, one of the features of that dating app is that you can choose the gender and the age range of the women (or men) you want to show up on your phone. So I put the age range for the women to 23-28 (also important to the story, I was 28 at the time and had never considered choosing an age range for women older than me).

So this one night I’m working at the bar I get to talking with this girl. She's attractive, it's her birthday, and so I ask her the one question you should never ask a girl…

“How old are you anyway?”

To which she replied “32.”

And this blew my mind.

“Wow!” I thought. “I’d totally date her. I think I need to change my Tinder settings to women older than me!”

So that night I promptly change the settings on my Tinder app to show women up to age 32.

Even funnier, the next couple of days I see that very same girl I was talking to at the bar appear on my Tinder feed. We ‘liked” each other on the dating app (lucky she didn’t know about my Nan’s Man Cave), get to talking and go on a date.

To cut a long story short, it didn’t go anywhere.

But here’s where the story gets good…

A few weeks later I get to chatting with a very attractive woman on Tinder and she’s also 32. Four years older than me. After a month we go on a date, then after another month we move in together.

Yes - very fast.

But now it’s 5 years later and we’re still living together.

(Not in the Man Cave, of course. That’s only reserved for men who like cars, conspiracy theories, Trump, and of course - reading thick marketing and copywriting textbooks written by the titans of direct response)

Oh - and we have 2 children 🙂

But here’s the crazy part of all this…

Had I never had that conversation with that original 32 year old that night at the bar, I probably would have never changed my Tinder profile to show women aged 32. If that never happened I would never have met Alana, and we wouldn’t have these two amazing little girls.

Isn’t that crazy?

And this story got me thinking about how even the smallest conversations, or decisions, or occurrences can have a such drastic impact. In fact, they can change the trajectory of your business and life!

For example, take the time I “rediscovered” the power of email.

I listened to this one episode of this one random business podcast I’d never listened to before. That episode?

An interview with Perry Marshall.

And in that episode he promoted his new marketing book, 80/20 Marketing, which sounded interesting, and so I bought it.

Now, here’s the thing…

Had I not bought it I never would have discovered that your email list is just like an "80/20 curve.” And that means, no matter what your market, or what size your list, you have people who can only afford your low-ticket programs, but you also have people that can afford up to your mid ticket programs, and most importantly…

You have high net worth prospects who can afford your low ticket, mid ticket and BIG ticket items.

And it was when I discovered that, that I decided to focus almost all my marketing efforts on building my list, and emailing that list low, mid, and high ticket offers.

And the rest, they say is history.

1 billion emails sent, 7 million spent on ads, and 40+ million in client and business revenue.

I'd say it was a great decision. A decision that changed my life and my business forever.

(A decision, I might ad, that allows me to live a life of complete hermit, solitude in The Man Cave.)

So the question then becomes…

Do you want to make the same, simple, instant decision?

Decide today to build your list.

Decide today to mail that list.

And decide today, to send them low, mid and high-ticket offers.

Do that, and it could be the same "fork in the road decision" that changes your business and life forever.

If you want to learn “hows” of my simple 15 minute daily email system, simply slink on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Would you like to know what constitutes ‘highly profitable copy’?

The Aussie Hermit has boiled it down to this:

The ability to take a "cold prospect” to a “sold prospect” in one sales letter.

Meaning…

They have the ability to take a cold prospect through a very specific process using the written word, which then leads them to want to buy the particular product they’re promoting. Even more astonishing, they’re able to do this usually within minutes of the prospect reading their sales letter.

And this is why the world’s best copywriters get paid the ‘big bucks.’

(Often hundreds of thousands for one letter)

Unfortunately, it’s a skill that takes years to master.

And secondly - the actual work to get a sales letter done is super tedious.

(Think months of research before you even write one word!)

So if you’re thinking of becoming a highly paid copywriter, that’s the bad news.

The good news is, you don’t need to spend years mastering copywriting (or months tediously writing letters) to get paid the same type of fees copywriters do. Not when you you follow The Aussie Hermit's email writing ways.

Here’s why:

The great thing about email is you don’t have to take a prospect from ‘cold to sold’ in one email. Meaning, you don’t need one ‘perfect’ email that took months to create (and years of study) to do all the selling. And that’s because with email you get 10, 20, 30 or even 100+ emails to make the sale. That’s the power of email. With every new email you send is another day you educate, is another day you build that all important ‘know, like and trust’ factor (AKA: the ‘relationship’), is another day you demonstrate your expertise, is another day you tout the benefits of your program, is another you're closer to making the sale… and then one day they’ll be ready to buy, all without you having pro copywriting skills.

Think of email this way…

Every time you send an email is another ‘straw on the camel’s back.’

And one day soon you’ll send an email, you’ll place another straw on that camel’s back, and it won’t be able to take it any longer.

It will break.

And that, my young Hermite, is when the prospect will buy.

And this is how Coaches with even awful copy can make out like bandits with email, even when they're not world class copywriters.

If that’s what you want, slide on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave