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Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 37

Years in Business:  10

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $16,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 4,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

My formula for sales every day

22 Apr 2020
Posted in

Recently, The Aussie Hermit crawled out of The Man Cave…

Hopped on a plane…

And did a presentation at a client’s event to over 500 Coaches.

The topic?

How to get more quality clients, of course.

So when it was my time to speak, I jump on stage and start off by asking the audience this question:

“Raise your hand if you email your list at least once per month.”

90% of the room puts their hand up.

“Raise your hand if you email your list at least once per week.”

70% of the room keeps their hand up.

“Twice per week.”

30% of the room keeps their hand up.

“Three times per week”

10% of the room keeps their hand up.

“Every day.”

3 people out of 500 keep their hand up.

“This is a big problem,” I say to them (to which they nervously laugh).

Here’s why…

When you’re selling a high-priced service such as Coaching or Consulting there are many factors that need be met before the prospect buys. For example, the prospect needs to know, like and trust you before they buy. They need to know you’re an expert. They need to know what you have will work for them. They need to know you are their best choice amongst all the other options they know about etc etc.

And so, there’s a lot of education that goes into the sale.

Now, let me ask you….

If the prospect needs to have these factors met before they buy (and they do), which approach do you think will work faster to build them up…

Emailing once per month or once per week?

Once per week, of course.

Why?

Because if I’m emailing once per week I have 4x as many emails to build know, like and trust. 4x as many emails to build my expert credibility. 4x as many emails to education them about my program etc.

Following on from this, which option will be more effective in building up these factors to make the high-ticket sale:

Emailing once per week, or twice per week?

Again, the answer is obvious - twice per week.

More emails equals more opportunity to build each factor.

OK then, what about this…

Twice per week vs once per day?

Yup, it’s once per day.

If I email my list once per day, and you email your list twice per week, I’ll kick your butt for clients every time.

How can I not?

More emails means a stronger relationship….

More emails means I’ve demonstrated my expertise more…

More emails means I’ve shown more ways my program will help them…

More emails means I’ve overcome more objections…

More emails means I’ve built the value more (and therefore, build the justification for the high investment)…

Etc etc.

Bottom line: more emails equals more dineros.

And this is why The Aussie Hermit's simple (but extremely profitable) “daily dinero making formula is” (discovered from sending over 1 billion emails):

The more you email, the more money you make.

Give it a try and tell me it’s not true.

If you do that one thing, just that one thing from all the advice you get on this list, your time will be more than worth it.

And don’t worry, my young Hermite, I know what you’re thinking…

“But Grand Master Luke, oh great one! Won’t that just make my list unsubscribe in droves?!”

And that answer to that is…

Yes… and also no.

Here’s why:

Yes, if you send boring, dry and/or pitchy marketing emails.

(These are the types of emails 98% of gurus send)

No, if you send emails following The Aussie Hermit’s methods.

Send marketing emails like your humble Grand Master and your list will love to receive them.

Yup, they’ll actually enjoy reading (and buying from) your daily emails.

Now let me ask…

Do you think if you were able to send marketing emails your list loves to read and also buy from, you’d be a bit more comfortable sending an email every day?

Absolutely.

And do you think if you were able to send marketing emails your list loves to read and buy from every day, you’d be signing a lot more clients each week?

Roger that, as well.

With that being said…

Let me know show you the mechanics of how this all works, so you can do it yourself.

To learn how to send daily emails your list loves to read and buy from (even if you’re not a writer), trek your way over to the following link now:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Buy a V8 and save the planet?

21 Apr 2020
Posted in

Think electric cars are going to save the planet?

Think again.

When most people think of electric cars they think “lower emissions.” And it’s true - if you have an electric car it will produce lower emissions… from the car.

But to assume the car has no emissions is naive.

For example…

Where do you think they get the batteries from?

They dig them up out of the ground, that’s where.

They need that good ol' lithium.

And what do you think digs them out of the ground?

It’s not electric power, that’s for sure.

It’s fossil fuel that does it.

In fact… It’s the gas guzzlers.

The real BIG gas guzzlers.

And that’s why when you look at the stats of which type of car has the biggest environmental impact in terms of greenhouse gasses - the electric and the combustion cars come out very similar.

Now, maybe in the future it will be different.

But don’t think that just because the media paints a rosy picture of these electric cars that they’re the ‘solution’ to global warming.

They’re not.

Not by a long shot.

In fact, do you know what’s actually better for the planet than buying a new electric car?

Buying a second hand V8.

Yup, when you buy a second hand combustion engine car (even a big V8), you’re doing more to help the environment than buying a new electric car.

The reason?

The combustion car has already been built.

This is why The Aussie Hermit has made it a priority that my next car be at least a 7ltr V8.

I want to remind myself that every time I’ve got my foot to the floor, getting 10 miles per gallon, and letting out a blast that would make Arnold Schwarzenegger whimper, that I’m doing more to save the planet than any virtue signalling Tesla driver.

What a great feeling that will be.

I'll probably even get fancy bumper sticker that says “Saving the Planet One V8 at a Time.”

Or… “V8’s for Global Warming.”

Maybe, however, I’m being a little too ambitious…

Because who am I kidding…

With the 3.5 minutes per day I spend out of the Man Cave, I won’t be driving it that much.

Instead, I’ll be focused on reading about the latest conspiracy theory (I think lizard people rule the world now), on polishing my various gas guzzlers, and, of course… on going over the boring fundamentals of growing a business like…

1. 

Building a responsive list, and
2.
Sending a daily email to that list with an offer that list wants.

Doesn’t get any more, simple, straightforward and boring than that.

(Or profitable).

To learn how, drag yourself on over to:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>