Zoe, a subscriber, writes in with a challenge experienced by a lot Coaches…

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Hi Luke,

[My biggest challenge is] Getting actual engagement out of people. They follow, they like, but they don’t engage with me and they don’t buy ???

Zoe

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Tis’ a problem The Aussie Hermit has heard many a time.

You spend hours creating content for your blog, fan pages, social groups, and emails…

You work your butt off promoting this content…

You generate likes, some comments, and maybe a few clicks…

But you get NO clients!

Frustrating, yes?

So what’s going on here?

Well, taking an experienced guess (after helping over 4,000 Coaches and Consultants now), I’d say the problem relates to one of these 3 things….

Prospects aren’t resonating with your message (including your offer)…
The people you’re putting your message in front of aren’t true prospects…
You’ve got the right message in front of the right prospect, but it’s not compelling enough…

Take your pick.

All are as bad as each other in terms of where they lead (lack of engagement, clicks and clients). Here’s why…

First, if you’re putting out a message that isn’t relevant to your prospect (especially your offer), why would they engage? They won’t. You might get a few “pity” likes, but that’s usually about it.

Second, if you’re spending all this time creating great, valuable content only to put it in front of people that don’t care, you’ll just get ignored. I see this all the time with content posted in Facebook/LinkedIn groups or on fan pages. A lot of times, these groups are full of people that aren’t true prospects.

Yes, you can find some good groups, but you have to be sure they’ve actually got your prospects in those groups (and that those prospects are engaged). Further, a lot of fan pages are liked by people that aren’t really prospects either. They’re friends, family members, or maybe were once a prospect, but aren’t anymore.

I’m not saying don’t post in these places. I’m simply saying – be aware they may not give you highest quality engagement.

Third, if you’ve got valuable content but when the prospect reads it they think, “I’ve heard it before” – you’re dead in the water. All that effort will be for naught. You want to deliver valuable content – yes. But you want to also make sure it feels new, different or unique.

Have you noticed how the leaders in our industry always have a new/fresh take on solving common problems? This is what makes them leaders. And most importantly…

This is what gets them paid “leader rates.”

So the deal is…

Write a message that resonates.
Make sure it’s going in front of the right prospects.
And make sure you’re saying something new.

Do that, and you’ll have content that has your ideal client engaging, commenting, and most of all… buying.

With that being said…

If you want to know the specific “how tos” of this philosophy, then you’ll want to check out my 15 Minute Client system.

In just 15 minutes per day I show you how to send a compelling marketing email your list loves to open, read, and buy from (even if you’re not a writer).

For all the details, skip on over to this link:

https://The15MinuteClient.com

-Luke Charlton
Location: The Man Cave

There are a lot of Obama conspiracy theories out there like…

—> His kids aren’t really his (but that of a close friend)…
—> He and Michelle knew about the Notre Dame fire (and even helped plan it)…
—> The 65 million dollar book deal he got was a kick back from aid money to the Ukraine…

All crazy stuff (hopefully)…

But The Aussie Hermit’s favourite?

Michelle Obama’s a man!

Yup, there are many out there who believe Michelle is actually a man. And that her (his?) real name is Michael.

Now that IS crazy.

And, I discovered this a while back when hiding in The Man Cave, trawling through the dank, dark recesses of some conspiracy theory forums. Funny thing is, the people who believe this actually had some pretty convincing “proof” to back up their claims.

For example…

There’s this photo of Michelle in a tight dress that has a bulge in the “you know where” region…

There are no photos of Michelle pregnant (not sure that’s proof, but they think it’s something)…

They think their kids don’t look like her…

There’s this other photo of young Barack (early 20’s?) standing next who they believe has the same elbow scar/deformity as Michelle (and when you put the photos side by side I have to admit – freaked me out a bit!)…

There’s this other YouTube video of Joan Rivers saying something like, “oh we all know Michelle Obama is a man”…

(On a side note: apparently Joan Rivers is still alive! Another wild conspiracy)

And the biggy…

There are multiple videos (which I believe you can find them on YouTube) of Obama calling Michelle “Michael.”

It’s totally convincing stuff!

(Which is why a lot of people believe it)

And the reason I bring this up is, well, it’s super funny to read stuff like this (to me, anyway), but also…

It gives us a great business lesson.

It shows us how pulling proof out of context can make even the most absurd argument totally believable. And this is exactly how yours truly got “done” by a fake guru when first starting out. He had (what I thought was) great proof. But, after being delivered a terrible program that didn’t deliver on the promises made, I decided to do some more research on this “guru.”

Specifically, I decided to do some research on the case study proof he had and found out it was all totally bogus!

Embarrassing lesson learned.

So take The Aussie Hermit’s advice (that cost him a lot to find out):

When you come across proof that seems unbelievable (like someone went from 0 to 100k/mo in 30 days, or Barack Obama was a puppet of the elite) – do your research.

Dig below the surface just a little bit to see how true it really is.

Most often – it’s just BS.

And if it isn’t?

Well, you may be onto something.

And if it is?

Well, you may have just saved yourself a lot of time, money, and probably a lot of embarrassment, too.

Until tomorrow…

-Luke Charlton
Location: The Man Cave

P.S. If you’re looking for a simple way to get clients that doesn’t take up all your time, then I may just have the method for you.

For all the juicy details, stroll on over to this link:

https://The15MinuteClient.com