Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>

Luke 500x500

LUKE CHARLTON

(AKA: The Aussie Hermit)

Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.

Luke By The Numbers…

Age: 38

Years in Business:  11

Hours Studying Marketing/Persuasion:  12,000+

Total Spent on Advertising: $22,000,000+

Leads Generated: 500,000+

Emails Sent: 1 Billion+

Coaches Helped: 1,000+

Revenue Generated for Clients: $50,000,000+

iTunes U.S. Top 100 Marketing Podcast

What Industries Leaders are Saying About Luke…

"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”

-Landon & Stapes
8-Figure Coaches, Clients & Community

"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”

-Jim Fortin
World's Foremost Authority on Subconscious Transformation

“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"

-Jason Hornung
World Leader in Online Advertising, Hornung Agency

"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”

-Karl Bryan
Publisher & Owner  6-Figure Coach Magazine

“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”

-Rory Stern
7-Figure Ad Agency Owner, RFS Digital

“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"

-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery

“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”

-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency

"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!

-Victoria Black and Gen Davidson

Owners of Australia’s #1 Diet, SuperFastDiet.com

My favourite Obama conspiracy...

28 Apr 2020
Posted in

There are a lot of Obama conspiracy theories out there like…

—> His kids aren’t really his (but that of a close friend)…
—> He and Michelle knew about the Notre Dame fire (and even helped plan it)…
—> The 65 million dollar book deal he got was a kick back from aid money to the Ukraine…

All crazy stuff (hopefully)…

But The Aussie Hermit’s favourite?

Michelle Obama’s a man!

Yup, there are many out there who believe Michelle is actually a man. And that her (his?) real name is Michael.

Now that IS crazy.

And, I discovered this a while back when hiding in The Man Cave, trawling through the dank, dark recesses of some conspiracy theory forums. Funny thing is, the people who believe this actually had some pretty convincing “proof” to back up their claims.

For example…

There’s this photo of Michelle in a tight dress that has a bulge in the “you know where” region…

There are no photos of Michelle pregnant (not sure that’s proof, but they think it’s something)…

They think their kids don’t look like her…

There’s this other photo of young Barack (early 20’s?) standing next who they believe has the same elbow scar/deformity as Michelle (and when you put the photos side by side I have to admit - freaked me out a bit!)…

There’s this other YouTube video of Joan Rivers saying something like, “oh we all know Michelle Obama is a man”…

(On a side note: apparently Joan Rivers is still alive! Another wild conspiracy)

And the biggy…

There are multiple videos (which I believe you can find them on YouTube) of Obama calling Michelle “Michael.”

It’s totally convincing stuff!

(Which is why a lot of people believe it)

And the reason I bring this up is, well, it’s super funny to read stuff like this (to me, anyway), but also…

It gives us a great business lesson.

It shows us how pulling proof out of context can make even the most absurd argument totally believable. And this is exactly how yours truly got “done” by a fake guru when first starting out. He had (what I thought was) great proof. But, after being delivered a terrible program that didn’t deliver on the promises made, I decided to do some more research on this “guru."

Specifically, I decided to do some research on the case study proof he had and found out it was all totally bogus!

Embarrassing lesson learned.

So take The Aussie Hermit's advice (that cost him a lot to find out):

When you come across proof that seems unbelievable (like someone went from 0 to 100k/mo in 30 days, or Barack Obama was a puppet of the elite) - do your research.

Dig below the surface just a little bit to see how true it really is.

Most often - it’s just BS.

And if it isn’t?

Well, you may be onto something.

And if it is?

Well, you may have just saved yourself a lot of time, money, and probably a lot of embarrassment, too.

Until tomorrow…

-Luke Charlton
Location: The Man Cave

P.S. If you’re looking for a simple way to get clients that doesn’t take up all your time, then I may just have the method for you.

For all the juicy details, stroll on over to this link:

https://The15MinuteClient.com

What to do if prospects don't show to your appointments

27 Apr 2020
Posted in

Ever had a prospect book into your calendar only to blow you off?

Is that not one of the most frustrating things ever?

You’ve spent all this time working your butt off to get the appointment.

You’ve spent all this time trawling through Facebook groups… or going to networking events… or making one of these complex, convoluted funnels the “gurus” are always spruiking…

And when you FINALLY get the appointment it’s super exciting… but then you rock up to their time slot and the bastards don’t show up!

It’s the worst.

And, this is something the ol’ Aussie Hermit used to struggled with A LOT.

But now?

Well, I have prospects showing up to pretty much all my calls.

In fact, many are waiting patiently on the zoom line early, afraid to miss out.

Imagine that…

You show up to your appointment and the prospect is eager to be on the line with you (and if you follow The Aussie Hermits ways - eager to work with you, too. More on that in a minute).

How does The Aussie Hermit do it?

Well, it’s very simple.

You see, I got so tired of dealing with prospects that weren’t showing up (and prospects that when they did show up had no money or had 101 excuses why now wasn’t the right time), that I decided to find a better approach. And, in doing so, I found a better approach, yes, but more importantly…

I found a better business philosophy.

A philosophy you can adopt if you want to stop these annoying no shows forever.

You see, I discovered the reason I had so many no shows was because I was using marketing strategies that pitched a free "strategy session" call to people that didn’t know me that well. For example, they’d either just come from a Facebook ad (usually via said free “strategy session” offer on my thank you page) or, I’d had a couple of conversations with them in a Facebook group and then got them on the phone from there when I found they want help. So you can see, when you use these approaches that get prospects on the phone almost the moment you meet - there’s a lack of any relationship there. They don’t know much about you or your expertise and so because of that, they’re going to be far less likely to show, even when they’ve booked in your calendar.

So the problem is the philosophy (pitch people right away), and the strategy that comes from that philosophy (typical Facebook group strategies, thank you page pitch strategies etc).

Think back to your previous appointments that didn’t show (or that did show but were low quality) and ask yourself…

How well did these prospects REALLY know you?

Did you have a strong relationship with them?

Had they known about you for than 5 minutes?

Had they watched or read about your case studies?

Had they even seen (or used) any of your content?

My educated guess on this (because I’ve worked with thousands of Coaches and Consultants since starting back in 2013) is a big fat “no.”

(Which, as you can see - is a big problem when you’re trying to sell someone a high-ticket service.)

And that’s something the gurus fail to let you know when they’re teaching you these strategies…

Sure, you’ll get appointments - but many aren’t going to show. And the ones that do? Well, they’ll probably be low quality, too.

That’s the bad news.

The good news is - there’s a simple fix.

Not an easy fix, but definitely a simple one..

That fix - change your philosophy to that of The Aussie Hermit.

And that is…

Pitch to people that already know you, like you, trust you, know you’re an expert, want what you have, have the the money… and want to buy now!

AKA: Only speak to people on the phone who are ready to buy.

When you speak to people who are ready to buy they show up to your calls, they have no objections, and they have the money. It’s just a question of you figuring out if you can help them (and if you want to).

Sound like a pipe dream?

It is if you follow most guru methods.

But, I can attract prospects like this all day long (and my clients can do it even when they’re completely unknown in their market), using a simpler (far less sexy) method.

Don’t believe me?

You don’t have to.

It’s all laid out via the following link:

https://The15MinuteClient.com

Watch. Take notes. Implement.

Then enjoy the benefits of your new “ready to buy” philosophy.

-Luke Charlton
Location: The Man Cave

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>