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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
At the moment I’m in the middle of renovations.
The kitchen has just been completed and the painting is next.
Now, if you haven’t been through renovations before - it sucks.
I know this is a bit of a “1st world problem”, but living without a kitchen is not fun. Then throw in mess and tools and packaging everywhere. Then throw in IKEA not delivering everything we needed. Then throw in a 4 week delay. Then throw in a 1 year old and 3 year old…
And now you know what Big Pappa Charlton’s life has been like the last 5 weeks.
Hell.
Anyway, it’s finally done and now we can paint.
Which brings me to my next 1st world renovation problem…
Here’s the story:
Alana and I are looking for a very specific type of paint.
One that is completely non toxic.
And you’d think there would be a lot to choose from in this environmental age.
But there’s just one guy in Aus that we found that has completely non toxic paint.
(And what do you know, it’s crazy expensive)
So I called him to see if he could send us some samples.
“We don’t do that” he says. “But for a $40 deposit I will send swatches from my Brisbane showroom to Canberra…
Just email me and we’ll get it sorted.”
Fair enough.
So that day I email him. No reply.
I follow up a few days later. No reply.
So I call him again and he tells me to email… again.
So I email him. No reply.
It has now been 3 weeks of back and forth trying to get this guy to send me his swatches so I can buy his ridiculously expensive paint.
It’s incredibly frustrating.
What’s more frustrating is that I have nowhere else to turn.
If I could get this same paint at another shop I’d be ordering from there in a heartbeat.
But I can’t.
Instead, I’m forced to buy paint from this guy.
Many Coaches resist the idea of niching down…
Of choosing one specific market with one unique problem.
They feel like they’re excluding people.
The opposite is true.
By getting specific you include people.
The reason?
You have a more specific marketing message that actually speaks to someone.
But by not defining a clear target market your message becomes broad and wishy-washy.
That’s a message that speaks to no one.
And when you speak to no one that’s a message that excludes.
More:
The other reason you want to niche down is because it makes you “the only solution in town”.
It means that even if you have a crap offer or terrible communication (like above) people will still chase you down.
My story demonstrates that.
Of course, that doesn’t mean you want a terrible offer (or a terrible “anything”).
I’m simply making a point.
Niche down and it becomes so much easier to attract clients because you speak to them directly - and because you’re the only solution in town.
Wish me luck on the paint job!
With that being said…
If you’d like to have a powerful offer and clear marketing message that attracts dream clients, well that’s exactly what we work on in the first module my 15 Minute Client program.
To know when the next spots are open, put yourself on the waitlist here:
https://scale.lukecharlton.com/waitlist/the-15-minute-client/
-Luke Charlton
Location: The Man Cave
Tell The Aussie Hermit if this is true…
When you first started as a Coach, you were excited for your new journey.
So you told friends.
You told family.
You told colleagues.
But, shockingly, most of the comments you got from them… were negative!
“Why are you starting now, the economy is in terrible shape!”
“Why would you do that? 80% business fail in the first year! You should stick to your secure job!”
And my favourite…
“Why would anyone pay you to tell them how to live their life!?”
And the list goes on.
It sucks to be doubted by people so close to you.
But here’s the bottom line:
You’re going to have doubters. Every step of the way.
But you have to understand their doubts are based on their limiting beliefs. Not yours. They doubt you because they doubt themselves.
Second, a lot of them try to cut you down because they’re jealous you have the cajones to chase your dreams. In Australia we call this act “tall poppy syndrome.”
People just don’t like to see others achieve more than them. It makes them feel bad about themselves. This is why celebrity “gossip” magazines sell so well. People feel good about themselves when they know the latest celebrity is actually overweight and ugly without makeup (or whatever).
Anyway, I said all that to say this:
Screw the haters.
Screw the doubters.
You don’t need them. You’re chasing your dreams and that’s AWESOME.
Simply keep working hard, in silence, and let your success be the noise that shuts them up 🙂
With that being said…
If you’d like to shut the haters up sooner rather than later, my 15 Minute Client system can help you do just that.
To see how it can bring you high paying clients who are “ready to buy” your programs before you every speak to them, bounce on over to this link:
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>