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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 39
Years in Business: 12
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
Today, I had a Coach reach out to me with a problem…
They’ve run a bunch of ads, spent a whole lot of money, and nothing has worked to make their funnel convert.
A very common story.
And so they asked me…
“Luke, what do you think is the problem?
I think it might be the tag line of my program?
Should I create a better tag line?”
I hear stuff like this all the time.
Coaches focus on things that make absolutely no difference to the sale.
I’m not sure who’s teaching this but I’d thought I’d help you out by listing a few things you don’t need to get clients.
Here we go…
- A great tag line.
Seriously, no one cares about your tag line.
They also don’t care about the name of your program.
These won’t make or break the sale.
What will make or break the sale?
Your program “promise” (AKA: the “result” your program promises).
In fact, it’s the most important part of your offer because that’s what they’re actually buying! - Business cards.
Sure they look nice. But should you be spending time on them? No way Jose´!
Why?
Because they won’t make or break the sale.
Forget about them. - Pamphlets.
Please tell you’re not printing pamphlets?? - “Likes.”
Ever notice how those likes don’t translate into clients?
Exactly.
The only thing they’re good for a pumping up your ego.
Forget about getting more likes.
And if you’re currently spending money on ads building the “likes” on your page, turn it off right now!
It’s a huge waste of money.
And finally, the big one… - A website.
Yes it’s true – you don’t actually need a traditional website to get clients.
In fact, a traditional website won’t really attract you any clients at all (unless you get huge traffic to it through SEO).
I have one – but I don’t use it to attract clients.
Mainly it’s just a place for peopel to see that I’m real.
But to be honest, a simple LinkedIn profile can do this.
Also, I only created my website after I’d already been in business for over 6 years.
What did I have before that?
An opt in page and a thank you page.
That’s it.
The point is – you don’t need one to get clients.
But what if you already have one?
Just leave it there (I’m sure it’s fine how it is – stop worrying about it) and focus instead on a simple client attraction strategy that works.
And that’s it for today.
There are many more but those are the big ones.
Now, speaking of a simple client attraction strategy that works…
If you want to get more clients, but feel like your current way of getting them is pretty useless, then maybe I can help?
I have a system that gets you premium clients beating down your door with just one daily email.
And that’s it.
If that’s the type of simplicity you want, then make make sure to put yourself on the waitlist so you’re first notified when spots open next:
https://scale.lukecharlton.com/waitlist/the-15-minute-client/
-Luke Charlton
Location: The Man Cave
Often, I think about what my family would do if I got shot in a drive-by and died…
Or was stabbed to death by bum while walking home one night…
Or had my head lopped off by a ninja.
Now, I don’t live in a place with a high crime rate – I just always imagine my death will be quite dramatic.
Anyway, the point is…
I think about what they’d do if I suddenly died.
Specifically…
How would they survive financially?
Of course, Alana could go back to work.
But I think she’s become quite accustomed to Big Pappa Charlton’s paycheck 😉
And besides…
Going back to work would mean she’d have less time raising Indi and Olive, less time showing them how to avoid ninjas, and they’d have more time being babysat by the Government.
No thanks.
So I think about what I could do now to ensure that doesn’t ever happen…
What type of coaching business could I set up so that it would run virtually on autopilot without me there?
And most importantly…
If something did go wrong with the business – how could I set it up so that it’s very easy to fix?
And, I think I figured it out.
Here’s how I’d do it…
First, I would use paid traffic.
And the reason why is…
Alana wouldn’t have the marketing expertise that is required to make the free traffic methods work (ie write blogs, record podcasts, create social posts etc).
Also, she simply wouldn’t have the time to do the free methods.
Paid traffic when done the way Big Pappa C teaches, needs you to only check your campaign once per week for a few minutes (basically to make sure it’s still on).
Then, after a year or so the ad may need to be changed (of which I’d have a plethora ready to go for her).
This strategy would allow her to run the campaigns a for decade at least.
Next:
What would I advertise in my ad?
Well, it wouldn’t be a complicated guru funnel that’s for sure.
There are just too many moving pieces in them. If something went wrong, Alana wouldn’t know how to fix it.
So once again I’d keep it simple…
I’d advertise a basic lead magnet to get prospects onto my list.
So basically I’d use a very simple list building strategy to attract my market.
And all that would require is two landing pages (opt in page and thank you page), and a PDF lead magnet delivered by an email system.
From there I’d keep it simple yet again…
All I would do is send everyone down the same 365 email autoresponder.
That’s right.
It would be one long-ass autoresponder…
And they would get one email per day for 365 days.
The reason why is…
With email my marketing doesn’t have to be perfect.
Unlike a guru funnel where you only get one shot at convincing someone to work with you – email you get multiple.
Each day the prospect gets an email is another day you get to explain why your product is better than the rest.
One email you can talk about a client case study.
Another email you can talk about a personal story.
Another email you can talk about terrible guru advice.
Etc etc.
With every new email they get, I convince them more and more until they realise they MUST have my program.
At which stage they’d simply *click* the link at the end of the email to buy.
Some will be ready to buy after just a few days.
Some it may take 120 days or longer.
Either way…
I know that if I’m consistent with my follow up for 365 days I’m going to convert a good portion of those leads into sales.
Finally…
I would make sure I only promote ONE program in my emails.
Why just one program?
Because again, I want to keep it simple.
I don’t want complex funnels and automations and sequences going on that can screw up the gravy train for Alana.
I would be very focused and sell just one core offer to my market.
What would that offer be?
Well, if I’m selling to coaches earning under 6-figures (currently my main market), it would be my program on how to attract high ticket clients…
My “15 Minute Client” program.
The only difference, of course, is that there’d be no coaching (because I’d be dead). It would be a pure info product.
And that’s it.
That’s the system that would bring in consistent sales for my family after my death.
I love it because it’s so simple and it’s virtually impossible to screw up.
And the funny thing is…
This is pretty much how I run my business now (only I don’t have a 365 day autoresponder. I send my emails out manually each day. I prefer it this way for now as I want to sell multiple programs and products).
Now you may love the idea of this simple system so much that you what to set it up right now.
And to that The Aussie Hermit says…
I love your enthusiasm, but let me tell you why you shouldn’t if you’re earning under 6-figures…
If you’re earning under (or even around 6-figures in many cases) and you can’t scale, it often means you have a marketing message that isn’t resonating.
So when you automate that message, it just means you’re automating a message that doesn’t work.
So what you want to do is follow the strategy above, but instead of creating a long autoresponder – hold off.
Send out your emails manually.
This allows you to know what is and what isn’t working a lot easier based off how people responder (AKA: whether they book into your calendar or not).
From there you keep doing more of what’s working and throw out the rest.
Then once you’re confident in your message (because you’re getting consistent clients) – go ahead and create that long-ass autoresponder.
You can be confident it will convert.
And further…
Now you have an asset that will produce for your family even after a Samurai has impaled you 😉
With that being said…
If you’d like a simple client getting system that…
Allows you to build your list on autopilot (only checking once per week for a few minutes)…
Get high paying prospects applying to work with you from one daily email (and nothing else)…
And allows you to close those premium clients without getting on the phone (just
some simple email back and forth)…
Then maybe my 15 Minute Client program is what you’re after?
To put yourself on the waitlist to be notified when doors open next, click this link now:
https://scale.lukecharlton.com/waitlist/the-15-minute-client/
-Luke Charlton
Location: The Man Cave
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>