Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
When I tell Coaches all it takes it get a consistent flow of clients is one quick email per day, they usually love the idea…
But they also have a lot of fears about it.
And one of the big ones that creeps into their mind is…
"How the heck can I come up with enough content to send an email every day?!"
If that resonates, let me give you an example of some random personal stories I’ve turned into profitable emails…
- Buying chicken liver at the markets…
- A YouTube video I watched about Warren Buffets investment strategies…
- My ear wax…
- A guru ad that I saw promoting a copywriting product…
- A documentary series I watched about vaccines…
- A quote from General Flynn I read on telegram…
- A scene from The Shawshank Redemption of the main guy crawling through a sewer pipe…
- A conversation I had with Alana’s cousin…
- A question I got from a client on Apple’s security updates…
- My kids constantly hurting themselves…
Plus thousands more.
So you can see - an email can come from anywhere in your life.
In fact, just a regular day is filled with hundreds of entertaining stories you could write about (even if you think your life is boring - look at the examples again. A lot are things I just saw on the internet).
And that’s why when clients work with me in The 15 Minute Client program, they don’t ever think…
"How can I come up with enough content to send a daily email?"
Instead they think…
"Which one of the hundreds of stories I’ve collated should I write about today?"
More:
Of course, some stories are better than others.
Some are more entertaining than others.
And others you don’t want to write about.
So which do you choose to put in an email?
Well, I have a system inside The 15 Minute Client program that helps you come up with hundreds of great stories every week (if you wanted).
But one tip I can leave you with is this…
Choose a story that *sparks* a strong emotion within you.
For example…
If you find it funny, those prospects who resonate with you will find it funny.
If you find it infuriating, those prospects who resonate with you will find it infuriating.
If you find it awe-inspiring, those prospects who resonate with you will find it awe-inspiring.
Etc.
By picking a strong emotion you have the foundation for a great story email, and you also have a foundation to attract prospects who resonate with you (and that you love working with).
Cool, ey?
Anywho…
If you want in on my program that attracts dream clients sending one email per day, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
I’m currently in the middle of updating my 15 Minute Client program.
And, I’ve just finished updating a process called…
“The Million Lead Ad Framework.”
It’s an ad framework I’ve used to help clients generate a combined 1 million+ leads for their email list.
And, toward the end I have a section called…
6 Mistakes Even Experienced Facebook Advertisers Make
And so, because The Aussie Hermit is in a giving mood, I thought I’d share these with you now - plus one bonus!
This isn’t an exhaustive list by any stretch.
But they’re very common so should help you with your own campaigns.
With that being said, here they are in all their glory, copy/pasted right from my program…
- Thinking the reason their ads aren’t converting (i.e. people aren’t clicking or opting in) is because they haven’t found some “secret” audience or because they’re not using the latest “messenger” feature or Instagram placement or “video trick.”
The offer is responsible for 80% of the results an ad gets. So if their ads aren’t working, there’s a pretty good chance it’s the offer. - Confusing/convoluted/unclear copy.
Use the PCSC formula when promoting a short lead magnet. This helps even newbie Facebook advertisers get great results with little effort. Remember – as long as the lead magnet offer is compelling, your copy doesn’t need to be that good. - Image that looks too “stock,” is not relevant to the offer, or has low contrast.
Follow the above ad image formula to create images that stops your prospects scrolling and gets them reading your ad. - Using a video ad when an image is better.
Videos aren’t the “be all and end all.” They were great when they first came out, but now I find image outperforms them for a lot of offers – particularly the short lead magnet style offer. This is why I pretty much only use images when promoting lead magnets and even other opt in offers like a webinar. - Images that are edited in Canva/Photoshop with extra graphics.
This is a no no. It’s OK to use original images that are illustrations you may have got from a stock photo site. But what I’ve found is that using images that have had extra graphics put on top of them in Canva (for example) reduces the effectiveness of your ads (Facebook doesn’t like it for some reason). This means you do NOT want to go into Canva and edit a picture of your lead magnet in there by putting extra graphics in it (I’ll allow you to change the contrast – as explained above – and that’s it). Other than that - no edits. Don’t even put words over the top of your original image. Again – your ads typically won’t do as well. - Targeting too specific.
This is counter-intuitive, but when I setup my campaigns I always keep everything broad (i.e. age range 18 to 65+) and only have one interest or lookalike audience per ad set. And the reason why is… I find time and time again… when you have the right offer, Facebook will take care of the rest. For example, when I have the right offer 80% of my audiences convert within KPI. Meaning… 80% of my audiences I launch the lead magnet to will convert at a cost that’s within my campaign goal. That’s that power of having the right offer! - BONUS: Believing the data in the Facebook ad reports.
Here’s the deal - when running a list building campaign, the only accurate numbers you’re going to get in the Facebook ads manager are the “spend” and “clicks.” Once the prospect leaves Facebook and goes to your website the data will rarely be 100% accurate. In fact, it often over reports and under reports for no reason. So you don’t want to trust Facebook’s numbers. Instead, use them as a guide, but always confirm your leads via your email system, your applications via your calendar system, and your sales via your CRM. I’ve seen many experts turn off good campaigns and scale bad ones simply because their tracking was out (and they didn’t think to check).
So there you have it...
The 7 Common Mistakes Even Experienced Facebook Advertisers Make.
The good news is, after spending over $16 million on ads, I’ve gotten pretty good at avoiding these basic mistakes and others.
So much so, very successful coaches pay me A LOT to run their ads each month.
Now, if you’d like a proven framework to build your list on autopilot, then I recommend using The Million Lead Ad Framework.
What I think makes it so effective is that it allows even beginner advertisers to start generating leads pretty much the first time they launch their campaign.
Even better…
These are quality leads that have the money to buy your high ticket offers.
If that sounds like something you’re after, make sure to put your name down on The 15 Minute Client program waitlist.
And along with helping you build a list with quality leads, this program also shows you how to turn those leads into high-paying clients sending just one email each day.
To know when doors are open next, join the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>