Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
When struggling for coaching clients back in 2013, my goal was to get to $10,000/mo.
And at the time it felt as far away as earning 1 million per month.
But I knew that if I could just reach that goal, then all the financial pressure would be lifted off my shoulders.
Problem was…
I had no idea how I was going to get there.
And if you’re the same…
If you have a financial goal - whether that’s 10k, 20k, 30k/mo or more…
I’m going to share with you a practical formula right now, that shows you what you need to do to get to that goal.
Here we go…
I call it the “Work Backwards Formula.”
Here’s how it works…
Let’s pretend your goal is to get to $30k per month.
If that’s the case, the first question you should be asking yourself is…
“How many sales do I need to make $30k per month?”
Pretty simple.
And now let’s also pretend your main coaching program is $3,000.
If that’s the case, then you need to make 10 sales every month to hit $30k.
Again, pretty simple.
But then you work backward again…
So if you need to make 10 sales, the next question you should be asking yourself is…
“How many sales calls do I need to do, to make 10 sales?”
And to get the answer to that, you have to look at your average closing rate.
Let’s pretend 1 out of every 5 prospects you speak to signs up for a $3,000 program.
If that’s the case, then you need to do 50 sales calls to make those 10 sales to get to that $30k/mo.
Then the final question you need to ask yourself is…
“How much of X do I need to do to generate 50 sales calls?”
And “X” in this case is whatever marketing/lead generation strategy you use.
So it could be…
“How many webinar attendees do I need to get 50 calls?”
Or…
“How many book sales do I need to sell to get 50 calls?”
Or…
“How many emails do I need to generate to get 50 calls?”
Etc.
See how that works?
By working backward now you know how many leads you need…
You know how many appointments you need.
And you know how many sales you need.
This is a really great exercise for you to do because it shows you that your monthly revenue goal - whatever that is - is very achievable.
You just gotta know your numbers.
That’s the good news.
The bad news is - most Coaches don’t have an “X.”
Meaning…
Most Coaches don’t have a marketing/funnel strategy that works to consistently bring in leads they can turn into calls, and calls they can turn into sales.
If that’s you, not to worry…
The Aussie Hermit is here to help.
And, I’m going to lay it out very simple in 2 steps:
Step 1) Build your list with paid ads.
By building your list with paid ads you can have leads joining your list every day on autopilot.
The other great thing about paid ads is you can control the amount of leads you get.
Want more?
Scale up.
Want less?
Scale down.
Of course, building your list is not a “sexy” strategy like your latest guru webinar or tripwire funnel. But I find Coaches who have tried the sexy (AKA: complicated) strategies and have failed, realise they don’t care about the bells and whistles.
They just want something simple that works.
Well, my young Hermite, building your list still works.
Really well.
And even better…
It’s dead simple.
Then finally…
Step 2) Email that list every day with an offer to work with you.
By sending an email each day you build “know, like and trust,” and most importantly…
You create a system that brings in consistent appointments.
Once again, this isn’t sexy.
But it’s simple and doesn’t require you to be a marketing guru to make it work.
And that’s it.
That’s an example of a simple system that brings you consistent leads.
So let me wrap this up into a bow for you…
This system is great because you know based on how many email subscribers you’re getting per day, how many of those will turn into appointments each month.
And when you know how many turn into appointments each month, well then you know exactly how to get to your revenue goal.
Anywho, that’s Big Pappa C’s “numbers” lesson for today.
If you want more clients with paid ads and a simple daily email, then maybe my system is for you…
Head on over and put your name on The 15 Minute Client waitlist to know when doors open next:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Do you remember the moment everything “clicked” for you?
It’s that moment where you made a discovery so huge, everything about your approach to getting results in your area of expertise changed.
For The Aussie Hermit, it was when I was floundering in business…
It was 2014.
I’d just got back from the UK.
And I was living with my Nan as she was the only one who would let me live rent free.
In fact…
I even had to get a side job in a cocktail bar just to pay off my debt.
But what I decided to do during that time was take a few steps back and work out a simpler way to build my business.
You see, up until that point, my approach to marketing was basically to “throw spaghetti at the wall.”
Meaning, I would try as many things as I could at once as I believed, “the more I did, the more chance I’d have of attracting clients.”
Ha!
Here’s what happened…
In my time in London I did blogging, a YouTube show, speaking, podcasting, networking up to 5 nights per week, LinkedIn prospecting, webinars, virtual events, small private events plus many more strategies.
I even did cold calling at one stage because I was so out of ideas.
But that wasn’t even my most desperate act…
My most desperate act came at the end of my time in London when I went knocking on restaurant doors to try and sell them an offer that had nothing to do with my coaching…
A mobile app for their business!
Embarrassing.
The point is, though…
I tried a lot of things - and none of them worked.
And so when I got back to Australia, I knew I didn’t want to market my business that way anymore.
I knew I had to find something simple, straightforward and most of all…
Something that actually worked.
So during the daytime I would read about marketing. And during the evenings I would work at the bar.
And it went like this for about 6 months.
But everything “clicked” for me when I was reading this old-school marketing book.
And inside it was telling a story about this real marketing guru (not a fake “guru”) Chet Holmes (he’s dead now, but he was a former business partner of Tony Robbins).
And what Chet discovered through his years of working in many different markets was this:
In any one market at any one time, it will always break down into these 5 parts:
—> 3% of your market will be ready to buy today…
—> 7% are open to it…
—> 30% are not yet ready, but will be someday soon…
—> 30% are not thinking about it…
—> 30% aren’t thinking about it and won’t ever buy.
Then what he discovered is that most companies are trying to sell to the 3% and 7% group - the group in your market that are ready to buy now or are open to it.
And that if you try to do the same, you open yourself up to a lot of problems.
For example...
The first problem you open yourself to is - most other businesses are trying to do the same.
Everyone wants to sell to people ready to buy now.
And that means you have way more competition to deal with - making these prospects much harder to convert.
And then the second big problem you have is - these prospects don’t know about your methodology at all.
This means you have to educate them on this in a short amount of time in your sales process.
You have to explain why you do what you do…
What makes you different…
The benefits of your system vs others…
Why it’s the best out of the lot…
And you have to do this in one (or sometimes 2) phone calls.
Not an easy thing to do if you’re not good at selling.
And then the final problem you have is - these people have no idea who you are.
As you may be aware, the sale of coaching requires quite a lot of “know, like, trust and credibility” to be present before they buy.
After all, they’re spending a lot of money with you.
And so to get someone to make a purchase that large who’s only just seen your ad for the first time takes a lot of skill.
Sure, it can work.
But you have to be at the top of your sales game, and your marketing message (and offer) has to be “on point.”
In other words...
You really have to know what you’re doing.
And that’s why selling to the 3% and 7% groups makes it much harder on yourself.
But then he said something that completely changed the way I did business forever…
He said, if you want to be successful in business, the easiest way is to completely ignore that part of the market that are ready to buy now.
Instead, you simply focus on the next 30% - the group that isn’t yet ready to buy right now, but will be someday soon.
Then Chet went on to say…
If you build a relationship with those people before they’re ready to buy, who do you think they’re going to choose when they are ready to buy?
You.
They choose you because they have a relationship with you.
They know you.
They like you.
They trust you.
And they know you’re an expert.
Then he also mentioned, because most of your compeitition rarely focus on this group, you basically get that whole 30% to yourself.
Pretty cool, right?
But how do you build that relationship with them before they’re ready to buy?
Well, that’s the part that’s so stupid simple I cannot believe I hadn’t been doing it up until that point…
You follow up.
By simply following up - by sending regular communications to that group before they’re ready to buy - you put yourself in the #1 position when they are ready.
And that discovery totally changed my world forever.
In that moment I realised I’d found what I was looking for…
A simple, straightforward way to be successful without having to be a marketing guru.
But here’s the thing…
I already knew about follow up. I knew about building a list and emailing it.
(After all, an email system was the first piece of software I invested in).
So I already knew it was important.
But it wasn’t until it was described to me in that specific way did I actually “get” it…
Where I had an “ah ha” moment that made me realise I was doing everything wrong, and most importantly…
Helped me to see what I needed to do going forward to (finally) get consistent clients.
And that’s why I’m writing this email to you today…
This message is not about the power of follow up (although, hopefully the above gives you the same epiphany I had because follow up is powerful, it is profitable, and it is very simple to get results with).
This message is to show you that it took just a few paragraphs within an old-school marketing book to completely change my approach to business.
(So much so, I have been doing AND teaching this one concept for the last 6 years with my daily email approach)
And I think that’s pretty amazing.
Because it means it takes just one “ah ha” moment for your prospect to realise what they’ve been doing wrong, and what they need to do instead to get results.
And what that really means is…
If you can give them that “ah ha” moment - they will chase you down to work with you.
Seriously…
There have been people on my list that never bought anything from me. But because of one email where I described something a certain way, they wanted to work with me immediately.
They had an “ah ha” moment that finally helped them realise why they needed to implement what I was selling.
I call these “unicorn” emails.
And they’re powerful because in one email, you can convince a prospect who before reading the email had no intention of working with you, but by the end is booking a spot on your calendar to invest.
That’s the good news.
The bad news is, a unicorn email is different for everyone.
Some will get the “ah ha” moment when you describe your story, and why you do what you do…
Some will get the “ah ha” moment when you talk about a certain benefit of your system…
Some will get the “ah ha” moment when they hear you tell a story about a client…
And some will get it from a different type of email.
You simply don’t know.
And while that might seem like a negative, I actually think it’s a positive.
The reason?
Because each day you send an email, you know that it could be someone’s unicorn email.
And that should excite you.
Because it means with every email you send, you have a chance of turning someone who’s not ready to buy, into someone who is.
And who do you think they’re going to buy from when that happens?
Is it going to be the latest guru in your industry trying to hard sell them on a webinar or tripwire funnel because now they’re in that 3% group?
No.
They’re going to buy from you because you’re the one they have a relationship with, and you’re the one who gave them that “ah ha” moment.
With that being said…
If you want to learn how to make follow up work for you, then my 15 Minute Client program could be right up your alley…
Inside I show you how to build your list with quality leads using paid traffic.
Then from there, I show you how to send that list a unicorn email every single day.
To be notified when doors open next, get on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>