A frustration I hear from Coaches all the time is this:

"My program is so valuable!

And when I get people to invest, they absolutely love it and get AMAZING results.

But the problem is - I find it a struggle to get anyone to buy!

If they only knew the value of the program they’d jump in in an instant!"

Does that resonate?

If so, I want to tell you the reason why this typically happens.

And, the answer can be summed up in one word:

Clarity.

The reason why you find it hard to sell your valuable program is because the prospect is not clear on what they’re going to get.

And no, I don’t mean "they’re not clear on all the coaching and course material and lessons they’re going to get."

I mean…

They’re not clear on the result your program provides.

This, after all, is why they’re buying your program.

They’re buying because they want to improve their marriage or get more clients or reduce turnover or get rid of chronic burnout etc.

So if your offer isn’t clear about the result your program provides, you will get lot of pushback.

But what if you’re confident you are selling a result?

Well, that could mean that the result you’re pitching is something they don’t want.

Or, what’s more common - the result you’re pitching is not communicated as clearly as it could be - speaking to a specific/urgent problem, plus a timeframe on when that problem is going to be solved. 

So again - it’s a "clarity" problem.

Here’s the thing…

The secret to fixing these issues is not to become a better copywriter or sales person.

All you have to do is get clear on your target market (AKA: your #1 dream client).

When you get clear on your dream client, you will get clarity on the exact result that dream client is looking for.

Or another way of saying that is…

You don’t have to come up with the result - they’ll literally tell you what they’re looking for (through having conversations with them, reading forums, in Facebook groups etc).

Then you simply reflect that back to them in your offer.

Bottom line:

Clarity of your market gives you clarity with your offer.

Make sense?

With that being said…

If you need help crafting a high ticket offer that does your valuable program justice, then maybe it’s time to get The Aussie Hermit’s help?

Inside my 15 Minute Client program, I show you how to (finally) communicate the true transformational value of that program so that clients happily invest high fees.

Then along with that, I show you how get a consistent flow of dream clients signing up to that program sending one email per day.

To know when spots are open next, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

The first time I opened a Cheesecake Factory menu in the U.S. my head almost exploded.

I’d never seen so much choice.

There’s something like 250+ meals you can pick from.

From Mexican, to Italian, to Chinese, to burgers, steaks and salads.

It’s incredible.

And, while that might seem like a positive, I actually think it’s a huge negative.

The reason?

Because it takes me 35 minutes just to make a decision on the appetiser!

My brain hurts just thinking about it now.

And there are many companies out there that don’t get this.

Lots of choice is not a good thing.

It just puts your prospect in “analysis paralysis,” and if you do that online, it’s all too easy for them to close your webpage and move on to a competitor who makes it easy for them to buy.

Case in point:

There’s a great book I read a long time ago called “Don’t Make Me Think.”

It’s written by a guy who designs web pages.

And, what he basically says throughout the book is - when someone comes to your page or website, you don’t want to make them think.

Meaning…

It should be very easy for them to navigate around.

Things should be in their logical place.

And most of all…

Don’t give them multiple choices when one is all they need.

Giving lots of choice just confuses your prospects and ends up them not making a choice at all.

And that’s exactly what I experienced at the Cheesecake Factory.

Moreover….

That’s exactly what I’ve experienced helping thousands of Coaches.

Often I’ll speak to a Coach and they can’t figure out why their offer isn’t selling.

They tell me…

“I give them so many options to buy, but they don’t take any!”

And to that I say…

“Yes! Because they’re totally confused!”

Here’s the deal:

Your prospect doesn’t want 5 different programs to choose from.

They don’t want 3 different programs to choose from.

And they don’t even want 2.

Making them pick between 2 or 3 (or more) programs is just a recipe for confusion.

And when they’re confused, they won’t buy.
Instead, take away the choice.

Don’t make them think.

Tell them which program is best for them and their situation, then give them ONE option to buy at ONE price point.

This is a much easier way to make the sale.

Then, if they don’t buy, you have The Aussie Hermit’s permission to reduce the price to your “down-sell.”

But here’s the thing…

The “down-sell” should be the exact same offer - getting the exact same result - only with less access to you (ie. you sell them group coaching instead of 1-on-1, or a Facebook group instead of group coaching etc).

Make sense?

The funny thing is…

I rarely go to the Cheesecake Factory anymore when I’m in the U.S..

It’s just too painful watching others take 60 minutes to pick a dish.

And if for some reason I get dragged along by friends, I get the same thing everything time:

Almond-Crusted Salmon Salad.

I get it because I know it’s good.

I get it because it means I don’t have to look at the menu.

And I get it because I don’t have to think.

With that being said…

If you need help closing high ticket clients, that’s exactly what I show you how to do in my 15 Minute Client program.

Inside I teach you my “Q&A Close” method for getting “pre-sold” prospects on the phone ready to buy.

And then I take you through my script for closing them without feeling like a used car salesman.

To be notified when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra