Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
-Landon & Stapes
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
-Jason Hornung
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
-Karl Bryan
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
-Rory Stern
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
-Mark Blundell
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
-Matt Pshock
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
-Victoria Black and Gen Davidson
Owners of Australia’s #1 Diet, SuperFastDiet.com
Scrolling through Insta today I saw a "guru" ad promoting a certain-fail strategy for Coaches.
That strategy?
To show you how to sell high ticket without ever getting on the phone.
(I.e. through messenger chat).
Now, while there’s nothing wrong closing sales via email or messenger or even SMS.
My problem is that it’s a strategy the vast majority of Coaches won’t be able to make work.
The reason?
Because the easiest way to sign up a client is a phone conversation.
Yet, most Coaches struggle with doing that to begin with.
So if that’s the easiest way and they’re still struggling, how do you think they’ll fare when it comes to closing via a medium that requires more finesse and sales skills?
Answer: They won’t fare very well at all.
No doubt this ad and her offer will sell well though.
Coaches have a huge fear of selling over the phone so it’s very appealing in that regard.
The Aussie Hermit’s advice?
Only try more automated sales methods (i.e. webinars, VSL’s, sales, messenger chats etc) once you’ve actually made consistent sales via real 1-on-1 sales conversions.
If you can’t close over the phone, don’t try the other methods just yet.
They’re harder to make work, not easier (despite what BS the gurus tells you).
With that being said…
If you want more sales conversations, that’s exactly what my 15 Minute Client program is all about.
Inside I show you how to get high paying clients filling up your calendar sending one email per day.
And the best part is, because you’re using email - these are super "warm" leads.
Meaning…
These prospects are pre-sold on you/your program before you even speak.
Now let me ask you…
Do you think you’d enjoy your sales conversions a lot more if you knew the people you were speaking to already wanted to work with you?
Exactly.
And most importantly…
Do you think you’d be able to make a lot more sales if the people you were speaking to already wanted what you were selling?
Of course.
And that’s how I take Coaches who loath selling, to Coaches who love selling very quick.
To know when spots to the program open next, put yourself on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
I hate all the “magic bullet” solutions gurus sell. And, I don’t believe in overnight success at all. However, if you’re currently generating email subscribers, then there is one marketing tool that - if tweaked - can drastically change your business overnight. So much so it can take it from struggling to find clients to having more than you can handle. And the best part is - this one thing can be alternated in an afternoon. What is it? Your lead magnet. Let me take you back to 2015 when I first realised the power of having the right lead magnet… I was listening to a marketing podcast where the host was telling a story about how his company had typically focused on selling to the ‘how to start an online business’ crowd. And, while he was successful in this market, he found he’d always attracted a lot of low quality customers – those who had no money, and weren’t really motivated to take a lot of action (a big problem if you’re trying to coach people, right?). So it was not only hard to sell to them, but also hard to get them results as well. He grew tired of this market and decided he wanted to get away from the ‘newbies’ and instead start working with more serious business owners who could afford his higher ticket programs. So what he did was genius… First, he took down all his lead magnets that were aimed at “starting your business online.” Any type of checklists or templates that would appeal to a newbie online business owner were gone. Then he created a lead magnet aimed at attracting experienced business owners only. Specifically, he created a lead magnet focused on more advanced strategies around “split testing” (something only experienced business owners would be attracted to). The result was that almost all newbies stopped opting into his list, and instead he began to flood his list with Dream Clients – experienced business owners who had the money and motivation to buy what he was selling. Up until that point the most he’d ever been able to sell was an $8,000 program. But he used this approach to fill his $25,000/yr mastermind. That’s the power of having the right lead magnet at the front-end of your business. But probably the best part was that he was now able to work with his Dream Clients he loved and could get great results for. And it was during this episode where I had my huge “ah ha” moment on lead magnets… I realised that when you have the right lead magnet on your front-end, it will fill your list with exactly the type of prospect you want… Those types of prospects you really love to work with, can afford your program/product, and you can get great results for. But it was also during this episode when I had a second, far more concerning “ah ha” moment… I realised why up until this point in time I’d had so many crappy leads coming onto my list, why my emails rarely made sales, and why I often found myself doing a lot of sales calls with prospects who had no money… I had the wrong lead magnet. Where I was wanting to attract more experienced Coaches, I was actually attracting those that hadn’t even started their business. Doh! The good news is, I saw the error of my ways, changed my lead magnet to appeal to Coaches that had a business, and literally overnight I attracted a far better quality subscriber. One that had the money and motivation to buy what I was selling. From there I’ve gone on to attract over 500,000 quality leads for myself and clients in all types of markets. And have coached hundreds of others to do the same. With that being said, my message today is this… If you have an email list full of broke prospects… Or if you’re struggling to generate quality appointments… Then I can make an experienced guess the problem is probably your lead magnet. The good news is, there’s an easy fix… I call it “The Ultimate Lead Magnet Template.” This fill-in-the-blank template is what I take all my clients through who want better leads for their list. It’s step by step and will literally help you pump out a quality lead magnet in an afternoon. Then from there, I show you how to launch it in a simple ad campaign so you can start generating quality leads ASAP, plus convert those leads with one daily email. It’s all inside my 15 Minute Client program. To know when spots are open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>