Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
| You probably wouldn't have guessed it... But The Aussie Hermit is a wrasslin' fan. That's right. Between hiding in the man cave and trawling through conspiracy theory forums… I'll watch an odd WWE match with men in lycra. Seksy, eh? But, despite what you think about the WWE, they’re a very successful company. And that means they can teach us many important business lessons. For example… One of the things I’ve noticed with WWE is their willingness to mention UFC on air. Not in a bad or disparaging way. Neither in a positive way. But if it’s relevant to the story, they won’t shy away from it. Which is weird right because they’re trying to attract a similar audiences - those interested in fighting. So why would you talk about a perceived competitor so openly on air? Well, WWE know know no matter how big UFC gets, and no matter how much they mention it, it won’t impact their viewership. If anything, it’ll probably increase their viewers. And, there are a few reasons for this, but the big one is… They have different positioning. Meaning… Even though they’re speaking to a similar crowd, they have positioned themselves as “wrestling entertainment,” and not an actual combat sport. And by doing so, they’ve carved out their own space in the market. This now gives people a reason to watch them as well as UFC. Funny thing is, there was a time when the WWE didn’t want to mention UFC as they believed they were a direct competitor. In fact, at one stage it even looked like they were trying to go head to head with them. This would have been a big mistake. So what they did was simply shift their positioning to differentiate themselves. Very smart. But what can we learn from this? Well, it’s simple… You want to do exactly the same thing with your coaching business. You want to carve out your own space in the market so no matter what perceived competition comes along, you continue to give your prospects a reason to choose you. How? Well, there are two main ways I often talk about. The first, is, you want to pick a niche. But focusing on a small segment of the market you’re able to speak more specifically to their unique challenges and problems. It’s like saying “hey do you need help with your marriage?” Vs “hey, do you need help in the bedroom?” One is a broad problem and the other is specific problem. One tries to speak to a larger crowd, the other a smaller crowd. One makes it hard to stand out, the other makes it easy. Etc. This is the way I teach in my 15 Minute Client program. It’s much easier to stand out by picking a niche than the second way. And that is, you need a “unique mechanism.” I’m not going to go into this in this email. But suffice it to say, this is a much more sophisticated approach to marketing that allows you to stand out in a crowded marketplace. I recommend this option only if you’re already doing at least 100k/mo. The final, less talked about way to stand out that I rarely mention is to use your personality. The reason? Well, what you have to understand in coaching, is the prospect is buying you as much as your product. So by putting your true self out there, you give those that resonate with you a reason to buy from you over your competitors. And because it’s your personality, no one can ever replicate you… or duplicate you… or ever be you. So you’re safe from competition forever. What’s the best way to do this though, right? Well, if you’re using a guru funnel, it’s nigh on impossible to show people the real you. After all, most guru funnels try to pitch a call like 10 minutes after they click your ad (i.e. a lead magnet to consult funnel, consult funnel, webinar funnel, 5 day challenge funnel etc). I’m exaggerating about the “10 minute” part, but you get the point. You simply do not have the time to stand out with your personality using a guru funnel. That, however, is not the case with email. You see, with every email I send, I build know like and trust. Further, I reveal a different part about my methodology, my credibility, and of course… My personality. So with every new email you’re standing out more and more in the mind of those on your list. And that means with every new email you’re giving them another reason to choose you over others. I cannot tell you how many times I’ve got on a sales call and had people tell me how much they feel the same way that I do about their kids, their views on business, or just what they like to do in their spare time. They do this because they resonate with my personality. And that’s a big reason why they buy from me - and why they’ll buy from you, too, if you follow the same strategy. With that being said… The formula I teach for writing emails inside the 15 Minute Program shows you how to bring out your personality in every email. In fact, it’s something you don’t have to think about. It’s just a natural part of the email writing framework. Along with that, you’ll learn how to make the emails entertaining, valuable and above all, profitable, so you get clients lining up to work with you. To be notified when spots open next, add your name to the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
| A while back, a subscriber sent this in… ==== Every time I send an email I get one or two ’s. So I’m super nervous to send every day bc then I won’t have a list anymore ==== The Aussie Hermit hear’s this all the time. Coaches too afraid to email their list for fear of losing that list. And, I don’t blame them! I used to have the exact same fear… I’d have this tiny list of just 500 (that I worked my butt off for years building), and then every time I emailed that list I’d lose a good 5 to 10 people. So you know what I did? I emailed less. And you know what happened? I got less unsubscribes, sure. But do you know what else I get less of? Clients! Here’s the truth: There’s a direct correlation between the amount you earn and the amount of emails you send. Send your list more emails and you’ll get more clients. Send your list less emails and you’ll get less clients. Send your list no emails and you’ll get none. It’s that simple. So what’s the solution? How do you send your list lots of emails without your list withering away to nothing? Well, the first part to that question is simple: Get more people to subscribe to your list than those who are leaving. You’ve got to be constantly building your list because if you’re not, it will wither away to nothing. And this, I suspect, is the underlying reason why Coaches are afraid to email each day. They’re simply not adding enough people to their list. Let me ask you… If you were were getting 20-30 email subscribers per day, and losing 2-3 through unsubscribes because of your daily email, would you care? Of course not. And so that’s the key. And that’s why I never worry about unsubscribes. I’ve always got new people being added to my list each day. Funny thing is, I can’t even remember the last time I checked my unsubscribe rate. (Although, to be fair, I can’t remember my kids names half the time so take that for it is) Now the second part to ensure your list doesn’t wither away is to send emails they actually enjoy reading. Yes, it’s true. You can send marketing emails your list actually enjoys to open, read and buy from. Do this, and you drastically reduce the amount of unsubscribes. Of course, you’ll still get a small percentage. But that percentage will be a lot smaller than if you were to email like most other gurus who just pitch pitch pitch. With that being said… If you’d like help with getting more prospects added to your list, plus also learning how to send that list emails they love to receive, that’s exactly what I go through in my 15 Minute Client program. As mentioned above, I did the free/organic list building methods for years and to be quite honest… They suck. They took up way too much of The Aussie Hermit’s precious time - and that’s when I didn’t have kids. Now my time is even more precious - and way more limited. I suspect you’re the same. So that’s why inside the program you’ll learn the "Autopilot List Launch" system. It shows you how to get quality prospects opting into your list each day with just one ad and one landing page. So simple is this approach it’s helped hundreds of self-confessed "technophobe" Coaches launch their very first ad campaign. And the best part is, you only need about $20/day to start. Then from there I teach you my "15 Minute Email" formula that gets prospects eagerly reading your emails each day and of course, buying from them as well. And what you’ll love here is that you can learn my formula in an afternoon and be sending emails the same day. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>