Since 2015, ad costs have more than tripled.

What once cost you $2 for a click, now costs $6 or more.

And, while many see this as a negative, The Aussie Hermit actually sees it as a positive.

Here’s why:

When click costs were low it was much easier to make a return by simply driving ads to a webinar pitchinga $997 program.

Everyone was doing it.

(Including yours hermity)

In fact…

I had a client I ran traffic for whose whole business model was literally just that.

One webinar.

No follow up.

No social posts.

No other content or marketing strategies.

Just an ad campaign that drove a ton of traffic to an evergreen sales presentation.

Sure this sounds great.

But as time went by, click costs rose and all of a sudden this strategy didn’t work anymore.

No longer were they making a 2 to 1 return. Instead, they were making a 2 to 1 loss (spend $2, make $1 back).

A scary place to be when this is your only way to get clients.

(And why Dan Kennedy says, "one is the most dangerous number in business")

The sad thing is…

I see many Coaches who are new to advertising taking a similar approach today.

Meaning…

They’re trying to create the same type of funnel that sells a $997-$1997 program.

It may not be a webinar.

But it could be 5 day challenge.

A tripwire funnel.

A summit.

Or something else.

Can this work?

Sure.

But because ad costs are so high (and only getting higher), your marketing message and sales presentation has to be on point.

Everything in your funnel has to convert at a very high percentage - just to break even.

Yes, just to break even.

This is not an easy thing to do - even for a seasoned marketer.

So what’s the solution?

There are 2 actually…

First, you want to sell a $3,000+ offer to cold traffic.

With a premium program comes higher margins.

And that means you can afford to pay more in your ads to get the client.

The first thing I do when you come into my 15 Minute Client program, is show you how to craft, price and position a high priced offer your clients love to invest in.

That way, when you make a sale, it’s a lot more than what you've spent on ads.

Second, you want to send regular emails.

Look around at all the gurus out there.

What do you see?

I’ll tell you what I see…

They’re selling you their webinar funnels, their messenger funnels, their tripwire funnels etc.

But what are they also doing?

They’re emailing regularly.

Why?

Because if they didn’t email regularly, they wouldn’t be making anywhere near as much from their ad campaigns.

This is the #1 most critical piece to making your ads a success.

You’ve probably heard me say this before, but I’ll say it again…

Most people aren’t ready to buy, but will be some day.

So if you follow up regularly with email, you ensure they choose you over anyone else when they are ready to buy.

But most of all...

You ensure you convert way more of those leads you've paid for into clients.

And this is why I don’t care about rising ad costs.

I literally would not care if all of a sudden my leads went from $10 to $20 or even $30 overnight.

I know that if I sell high ticket and email regularly, the returns are going to be far far higher.

With that being said…

If you’d like to be able to turn cold (even expensive) ads into clients, then maybe The Aussie Hermit can help?

As mentioned, I have a program called The 15 Minute Client.

And inside I show you how to build your list with quality leads using paid traiffic, then turn that list into clients with a daily email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra