Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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LUKE CHARLTON
(AKA: The Aussie Hermit)
Master of Marketing. Student of Persuasion. Drinker of Whiskey. Hermit.
Luke By The Numbers…
Age: 38
Years in Business: 11
Hours Studying Marketing/Persuasion: 12,000+
Total Spent on Advertising: $22,000,000+
Leads Generated: 500,000+
Emails Sent: 1 Billion+
Coaches Helped: 1,000+
Revenue Generated for Clients: $50,000,000+
iTunes U.S. Top 100 Marketing Podcast
What Industries Leaders are Saying About Luke…
"We're averaging 3 new apps per day from email & a good majority of them are solid. Based on our price point & conversions, email should add an extra 6 figures or so next month. Which we're very happy with”
8-Figure Coaches, Clients & Community
"Luke just consulted me on my messaging. I have been in the online marketing industry for years (Very successful) and worked with some of the biggest names. Luke DEFINITELY knows what he's talking about. He's very strategic, creative and insightful. If you're looking for the absolute best talent, you should be talking to Luke. Thanks Luke!”
-Jim Fortin
World's Foremost Authority on Subconscious Transformation
“Luke's copy has been responsible for millions in coaching sales for my clients. If you get a chance to learn from him, take it! I've even asked him to coach my high-level clients!"
World Leader in Online Advertising, Hornung Agency
"The reason I asked Luke to be featured in The 6-Figure Coach Magazine is because he’s always at the forefront of what’s working online to get coaching clients. If you’re coach or consultant looking for more clients, Luke’s the man you’ve got see”
Publisher & Owner 6-Figure Coach Magazine
“He's one of only a handful of people I trust to write copy for my clients and I've been in this game for over a decade! His ads just convert. If you want to grow your business online, see Luke. Now!”
7-Figure Ad Agency Owner, RFS Digital
“Through Luke’s help I’ve been able to take my mortgage coaching business from 0 to 7-figures in 18 months. Luke, I can’t thank you enough"
Australia's #1 Mortgage Coach, Mortgage Sales Mastery
“I’ve hired Luke to write copy for my agency many times, and every time he knocks it out of the park. Whether it’s an ad for a private boarding school, weight loss program, retail coaching, or Christian jewellery - his ads have converted in every niche he’s written for. Quite simply, he’s a master at making your marketing convert in any niche”
Leading Online Ad Agency Owner, Good Tree Agency
"We were hesitant to hire Luke because his fees are quite expensive. However, all that fear melted away when we saw hundreds of sales gushing into our business every day! Now, we think he’s the bargain of the century!”
Owners of Australia’s #1 Diet, SuperFastDiet.com
There’s a great quote by Mark Twain, declared by some as “the father of American literature,” that goes like this:
“Don’t use a $5 word when a 50 cent word will do”
What does it mean?
Simple…
Don’t use a long/pretentious/complex word when a simpler, shorter, easier to understand word will do.
First, because the pretentious words make you look like an ass.
And second, because the simpler words are much easier for your reader to understand.
And when it’s easier to understand, the message within those words becomes more more clear.
More effective.
More impactful.
And more persuasive.
The same is true with your copy.
Many times when I critique a Coaches copy, all I’m doing is simplifying the language.
Either by saying the same thing in less words.
Or using shorter, easier to understand words.
And by doing so, I make their message much stronger.
Following are 2 recent examples where I did this with clients.
Example 1: Lead Magnet Critique
=====
Everything looks great, [Client Name].
One thing I think can be improved is the name of the lead magnet.
Currently it's, "How to overcome the top 3 objections to sales for female coaches." This sounds like it could be a video training. From experience running a lot of ads, this will increase lead costs.
To fix this, I would position it as a "script" (because that's what it is). By doing this you make it feel more actionable/tangible/easier to use. This will reduce the lead costs.
Finally, I would shorten the name. I think you can say the same thing in less words.
For example...
I.e. The Female Coaches Objection Handling Script.
Or
The Objection Handling Script
Or
The 3X Objection Handling Script
=====
See what I did there?
I just took the same thing and made it easier to understand by reducing the words.
Let’s now look at this second example.
Another lead magnet critique.
And, for context, the name of the lead magnet was…
“5 Things You Could Be Ding in the Name of Health that Trigger Binge Eating”
Here we go…
Example 2: Lead Magnet Critique
=====
Title is a bit too long. It won't fit in a FB ad.
Truncate to something like...
“5 Binge Eating Triggers that Cause a Downspiral”
=====
Simple, right?
So when you’re critiquing your headlines, your emails, your lead magnets, or landing pages, ask yourself…
How can I simplify this copy?
How can I use shorter words?
And how can I say the same thing with less words?
Do that, and you’ll more than likely increase the response/conversion rate of your marketing materials.
With that being said…
I understand for Coaches not experienced in copywriting, doing the above is easier said than done.
But, unfortunately, it must be done .
Because having a clear, persuasive message is exactly what you need to get clients.
That’s the bad news.
The good news is, that’s exactly why my clients hire me
You see, I can spot message problems like the above from a kilometre away.
Whether the Coach is using complex/fluffy language, or their hook is off, or they’re speaking to frustrations that won’t resonate with the market, or some other fundamental problem - more often than not, I can spot it.
Most important…
I can tell you exactly what to say to fix it.
So…
If you’re looking to get more clients, and you’d like help crafting a more persuasive message, then maybe The Ol’ Aussie Hermit is what you need?
I have a program called “The 15 Minute Client” that takes you through all the fundamentals of getting your message right.
From getting clear on your market, to crafting your offer, to creating a lead magnet that gets quality leads onto your list - it’s all in there.
Along with that, I show you how to turn that list into clients sending one just email per day.
And yes, I critique your emails in the program, too.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Ever hear a guru say, “fake it til you make it?”
This is got to be some of the stupidest advice.
Sure, if you’re trying to bullshyte your way through a job interview in the corporate world, then maybe fake it til you make it.
You’ve got time to slowly learn the skills on the job.
But as a Coach? A consultant? A service professional?
Don’t fake it til you make it. That’s just dumb.
And, it’s incomprehensible that Guru’s would tell us to lie to your prospects about your experience or results. Or that you should raise your fees to obscene heights even though the alarm bells are going off inside saying “this isn’t right!”
Again, don’t fake it til you make it.
You will be found out to be a fraud. And when that time comes, word spreads quick!
This one “ex-spurt” who ripped me off and a bunch of other people is now having to work in China, yes China, because he has such a bad reputation in the US. That’s how serious this is.
The good news is, you don’t have to fake it til you make it to be successful.
OK, so you’ve never had a client?
Or maybe you’ve got a new program with no case studies or results? You know it can help the right person, but you don’t have proof - yet.
So what do you do?
You don’t lie and tell them you’ve had hundreds of students get great results in the program!
You tell them the truth!
Now, does that mean you have to tell them, “I’ve never coached anyone before and I’m a complete newbie that’s really nervous to help you?” Of course not.
Simply tell them the truth about your offer/program while making it enticing.
Here’s an example how:
“Hey, I’ve got this new program I think would be perfect for you.
It’s based on the same approach I used to lose 50lbs in 6 months (or whatever). It’s all step-by-step and I know if you follow along, you’ll get great results, too.
However, as mentioned, it’s completely brand new. So I’ve never had anyone go through it. That’s why I’m looking for case studies now to prove it works, and those who jump in early will get a great deal.
When I release this program to the public it’ll be $4997. But as one of my foundation case studies, you can join for just $397”
See how that works?
You’re open. You’re honest. And you’re actually leveraging the fact it’s brand new to make it an enticing offer.
Again, you do not need to lie to get clients.
However, you do have to work your arse off if you’re starting from the bottom. And you do have to work at a reduced rate to get case studies.
But that’s the price of success.
It’s not the easy approach.
And, it requires you to be more patient.
But that’s why many Coaches don’t succeed and only a few do.
With that being said…
If you’re looking for more case studies or more clients, then maybe my 15 Minute Client program can help?
Inside I show you how to attract clients sending just one email per day.
No organic posts.
No blogging.
No YouTube videos.
In fact, no other content creation at all if you don’t want.
Along with that, there’s no complicated funnel to setup.
Just 2 pages, and an email system.
It’s so simple my grandma could probably put it together.
To know when spots open next, put your name on the waitlist here:
https://The15MinuteClientWaitlist.com
-Luke Charlton
The Man Cave, Canberra
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>